CREDIt RAtING OF ANADOLU EFES

“Chisinau,” the top beer brand in the mainstream segment, is also the best
selling beer in the Moldovan market. “Beliy Medved,” introduced in 2008,
achieved the top position in the economy segment shortly after its launch.
Anadolu Efes’ international brand “Efes” has reached the top position in the
super-premium segment as of June 2010.
Ranking among the top five brands with “Stary Melnik,” “Sokol” and “Vitanta”
in the premium segment, Efes Moldova has strengthened its leadership
position through new product launches and investments in quality improvement.
Commencing its operations to distribute the Heineken brand in
Moldova in 2010, EBI launched its brand “Beliy Medved” to the market in
1.5 lt. pet bottles.
The Moldova Chisinau brewery was awarded ISO 9001:2008 Quality Management
System Certification and ISO 22000:2005 Food Safety Management
System Certification in 2010
30 % sales volume increase in Georgia
With its strategic location between Europe and Asia and low per-capita beer
consumption, Georgia has a strategic importance for EBI.
EBI entered the Georgian beer market through the acquisition of the leading
brewer in the market, JSC Lomisi, in February 2008. Currently, Georgia
has the smallest portion of EBI’s operations. The country’s beer market is
forecast to grow by over 30 percent in the next five years and Efes Georgia,
as the market leader, is expected to benefit most from this growth by capturing
the largest share. EBI’s sales volume in Georgia increased by nearly
30 percent in 2010 and the contribution of the Georgian operations to EBI’s
consolidated sales volume has reached 6 percent.
EBI’s flagship brand in Georgia is “Natakhtari” which is positioned in the mainstream
segment. Georgia’s first high-alcohol beer “Natakhtari Extra” was
added to the Nataktari portfolio which also included “Nataktari Karva” and
“Nataktari Kasris” in 2010. In addition, “Natakhtari Kasris” was launched in
its 1.5 lt. pet packaging in 2010.
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