CREDIt RAtING OF ANADOLU EFES

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SENIOR MANAGEMENt 38 Alejandro Jimenez - Efes Beer Group President Alejandro Jimenez holds a Bachelor of Science degree in Chemical Engineering from the University of Texas. Mr. Jimenez began his professional career in 1973 at TCCC in Costa Rica and served in various marketing and technical positions. Following his appointment as Central America Regional Director for TCCC Costa Rica, he assumed the responsibility of Caribbean Regional Director in 1984. He served as the Vice President and Director of Marketing Operations responsible for Latin America at TCCC Headquarters from 1989 until 1991. In 1991, Mr. Jimenez was appointed as the President of Panamco Mexico which was the largest bottler in Latin America and second largest bottler in the world. Panamco Mexico was the largest subsidiary of Panamco, the largest bottler in Latin America and the second largest bottler in the world. In 1994, he became President and Member of the Board of Directors at Panamco where he assumed these responsibilities until 2001. Mr. Jimenez was working as General Director at Mexico-based Dinesa which was giving financial and management consultancy services to consumer goods companies in their initial and developmental stages until February 2007 when he was appointed as Efes Beer Group President. Tuğrul Ağırbaş - Efes Turkey General Manager Tuğrul Ağırbaş received his bachelor’s degree in Business Administration from Istanbul University and joined Anadolu Efes in 1990. From 1990 to 2001, Mr. Ağırbaş worked as Project Development Specialist, Marketing Specialist, Istanbul Region Sales Supervisor, New Product Development Supervisor, Group Product Manager, Sales Manager of Marmara Region and Marketing Manager of Miller. Mr. Ağırbaş was appointed as the Marketing Director of Efes Russia in 2001 and General Manager of Efes Russia in June 2005. He assumed the post of Efes Turkey General Manager on January 1, 2010. Yüksel Gökbulut - Efes Russia General Manager Yüksel Gökbulut received his bachelor’s degree in Journalism & Public Relations from Marmara University and worked as Sales Development and Audit Inspector at Hürriyet Holding prior to joining Efes Beverage Group. Mr. Gökbulut joined Efes Beer Group as a Marketing Specialist in 1990 and worked as a Market Research Supervisor from 1994 to 1996; Domestic Sales Assistant Manager in Ege Biracılık from 1996 to 1997; Marketing Manager in the Eastern Europe Region from 1997 to 1999 and Marketing Director of Turkey Beer operations from 1999 to 2006. Appointed as Sales Director of Efes Beer Group on September 1, 2006, Yüksel Gökbulut was later appointed as Marketing and Sales Director of Efes Beer Group on June 15, 2007. Mr. Gökbulut was appointed as Efes Russia General Manager in 2010.
Ömer Öğün - Efes Kazakhstan General Manager Ömer Öğün holds a bachelor’s degree from the Department of Geophysical Engineering at Yıldız Technical University. Mr. Öğün began his professional career at Anadolu Group as Service Representative at Çelik Motor Ticaret A.Ş. in 1992. Subsequently, he worked as a Sales Supervisor at Çelik Motor. He served as Planning and Logistics Manager at Coca-Cola Rostov Operations from 1998 to 1999 and Operations Manager at Moscow Efes Brewery Rostov Branch from 2000 to 2006. Mr. Öğün was appointed as Operations Director of Efes Russia in 2006 and Director in Efes Beer Group in November 2007. Mr. Öğün serves as Efes Kazakhstan General Manager since May 2008. Kenan Özçelik - Efes Moldova General Manager Kenan Özçelik received his bachelor’s degree in Mechanical Engineering from the Vienna University of Technology and obtained his MBA from the same University as well. Completing the Brewing Science program at Munich Technical University, Mr. Özçelik began his career as a Systems Programmer at Siemens in 1986 and worked freelance from 1987 to 1994 before joining to Anadolu Efes. Mr. Özçelik began his career at Anadolu Efes as a Filling Engineer at Erciyas Biracılık in 1994. He worked as Assistant Technical Manager at the Moscow Plant from 1999 to 2000 and Technical Manager in Efes Russia from 2000 to 2006. Appointed as the Technical Director of Efes Russia in 2006, Mr. Özçelik also served as Technical Director of Turkey Beer Group from 2006 to 2009. Mr. Özçelik was appointed as Efes Moldova General Manager in 2009. Mehmet Koçak - Efes Georgia General Manager Mehmet Koçak holds a bachelor’s degree in Business Administration from Middle East Technical University and began his professional career at the Anadolu Group as Internal Audit Specialist at Anadolu Endüstri Holding in 1993. After he worked as Finance Manager at Coca-Cola Russia Operations and as Finance Manager at Efes Moscow Brewery from 1996 to 1997, Mr. Koçak was appointed as the Trade Manager of Efes Moscow Brewery. Mr. Koçak served as the Kazan Plant Director of Efes Russia from 2006 to 2007 and serving as Efes Georgia General Manager since 2008. <strong>ANADOLU</strong> <strong>EFES</strong> ANNUAL REPORT 2010 39
Page 1 and 2: ANADOLU EFES ANNUAL REPORT 2010
Page 3 and 4: Commencing its operations in 1969 w
Page 5 and 6: An International Powerhouse… Reac
Page 7 and 8: owned. The majority shareholders, Y
Page 9 and 10: Soft Drinks Group Anadolu Efes cond
Page 11 and 12: ANADOLU EFES ANNUAL REPORT 2010 09
Page 13 and 14: Turkey Syria Jordan Georgia Iraq Az
Page 15 and 16: CAPItAL AND ShAREhOLDING StRUCtURE
Page 17 and 18: A pioneer in the beverage industry
Page 19 and 20: (1996). • Assets of Toros Biracı
Page 21 and 22: • CCİ reached an agreement to un
Page 23 and 24: • Kazakhstan’s first bottled dr
Page 29 and 30: We strengthened our position furthe
Page 31 and 32: guidance we forecasted that our 201
Page 33 and 34: cases in 2010. While we realized st
Page 35 and 36: Tuncay Özilhan - Chairman (1) Born
Page 37 and 38: authored more than 20 books and hun
Page 39: Chief Financial officer N. orhun K
Page 43 and 44: Berke Kardeş - Commercial Director
Page 45 and 46: N. orhun Köstem - Chief Financial
Page 47 and 48: Özlem Aykaç İğdelipınar - Chie
Page 49 and 50: We completed another successful yea
Page 51 and 52: While responding to changing consum
Page 53 and 54: Anadolu Efes has a 28 percent stake
Page 55 and 56: eer “Gusta”; the aromatized bee
Page 57 and 58: herlands-based EBI, which conducts
Page 59 and 60: to a beer market that has quadruple
Page 61 and 62: Expanding its market share and stre
Page 63 and 64: SOFt DRINKS - International All ope
Page 65 and 66: We add value to life… Anadolu Efe
Page 67 and 68: contemporary enterprises that ident
Page 69 and 70: economic and ethical priorities and
Page 71 and 72: the Arabia CSR Network, was given t
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Page 77 and 78: informed about the risks associated
Page 79 and 80: first and only Turkish team to win
Page 81 and 82: Anadolu Efes launched initiatives i
Page 83 and 84: • does not feature content claimi
Page 85 and 86: The Company does not employ child l
Page 87 and 88: Continued rise in profitability in
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5 percent extra price increase to c
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In such a challenging year, Turkey
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two Turkish banks; USD 100 million
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Turkey Operation’s full year volu
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TRL 435.0 million and EBITDA margin
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Summary Tables Anadolu Efes Consoli
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turkey Beer Operations Highlighted
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Soft Drink operations (CCİ) Highli
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The official website of the Company
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ANADOLU EFES ANNUAL REPORT 2010 107
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We believe in Corporate Governance
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Our Company complies with and has i
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Our Company’s Annual Report and A
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Investor Relations Manager under th
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section, when the date of the finan
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12. Disclosure of the Persons Entit
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stakeholders is one of the key poli
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career and financial means granted,
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of the Company’s management. In a
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systems are being made against any
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conducts studies for building up a
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C. NET REVENUES Turkey Beer Interna
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at Anadolu Efes. Mr. Cüceloğlu ap
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REPORT OF THE BOARD OF AUDITORS Com
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ANADOLU EFES BİRACILIK VE MALT SAN
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Opinion 4. In our opinion, the acco
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Anadolu Efes Biracılık ve Malt Sa
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CREDIt RAtING OF ANADOLU EFES

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