CREDIt RAtING OF ANADOLU EFES

2010 REVIEw
The strength of its brands plays a vital role in success of Anadolu Efes , a company
with a strong balance sheet, high profitability and strong in every aspect as well
as sustainable. While responding to changing consumer demand is among the
priorities of Anadolu Efes, it has more than 30 brands in its product portfolio besides
“Efes Pilsen”.
Anadolu Efes is a strong international company which carries out production
activities spread across a wide geography. As the leader of the Turkish beer
market, Anadolu Efes is aiming for the top positions in both beer and soft
drink operations in all of its operating regions.
Conducting its international beer operations through EBI, the Company is
the market leader in Moldova and Georgia as well as Turkey, while it ranks
4th in Russia. In Kazakhstan, the Company became the market leader as
of August 2010.
Carrying out its soft drinks operations through CCİ, Anadolu Efes is the
market leader in Kazakhstan, Azerbaijan, Kyrgyzstan and Turkmenistan as
well as Turkey and ranks second in Syria, Jordan and Pakistan.
Anadolu Efes is a company with a strong balance sheet, highly profitable
and strong in every aspect as well as sustainable. The strength of the
Anadolu Efes’ brands with its 41 years of experience plays a vital role in
its success. Topping the list of the beer brands is “Efes Pilsen” which has
been the indispensable choice of Turkish consumers from the first day of
its launch.
Introduced into the market in 1969, “Efes Pilsen” brand has become an
international brand by reaching beyond Turkey’s borders. Also produced in
Russia, Kazakhstan, Moldova, Georgia and Serbia as well as Turkey, Efes
Pilsen is exported to almost 80 countries and is positioned in the premium
segment in all of these markets.
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