CREDIt RAtING OF ANADOLU EFES

Anadolu Efes has a 28 percent stake in the beer operations carried out by
Heineken in Serbia. Besides exporting to many countries around the world,
the Company also owns directly or controls sales and distribution companies
in Belarus and Azerbaijan. These companies carry out or coordinate the
sales and distribution of the Group’s products in these countries.
Anadolu Efes’ soft drink activities in Turkey and international markets are run
through its subsidiary CCİ. Efes Sınai Yatırım Holding A.Ş. (“Efes Invest”), a
subsidiary of Anadolu Efes, was established in 1993 to carry out Coca-Cola
bottling investments in CIS countries. Anadolu Efes had acquired 33 percent
of the Coca-Cola bottling and marketing companies in Turkey in 1996 and the
soft drinks operations of Efes Invest in Kazakhstan, Kyrgyzstan and Azerbaijan
later merged with Turkey soft drink operations and restructured under the
name of CCİ in 2005. As the 5th largest bottler in the Coca-Cola system, CCİ
contributes significantly to the success of Anadolu Efes. CCİ has operations
in 10 countries, serving a geographic area that is home to more than 350
million people. The Company operates 20 bottling plants which have a total
production capacity of 978 million unit cases as of the end of 2010.
The soft drinks brand portfolio of Anadolu Efes is divided into two main
categories. The sparkling beverages, with a 72 percent share, is the main
operating area. CCİ is the leader in the sparkling beverages category in
Turkey, Kazakhstan, Azerbaijan and Kyrgyzstan.
Having strong brands in the sparkling beverages category such as “Coca-
Cola,” “Coca-Cola Light” (“Diet Coke” in Pakistan), “Fanta” and “Sprite,”
CCİ also offers “Coca-Cola Zero” in Turkey, Jordan, Syria and Northern
Iraq; “Schweppes” in Turkey, Kazakhstan and Kyrgyzstan; “Sprite 3G” in
Pakistan; “Canada Dry” in Iraq; “Sprite Light” in Jordan and Syria; and
“Minute Maid” and “Sprite Zero” in Pakistan to its customers.
Even though with a 28 percent share still beverages category currently
represents a relatively smaller share in CCİ’s total sales volume, it offers
significant growth potential. Expanding its brand portfolio in categories such
as fruit juices, bottled water, sports drinks and iced tea, CCİ continues to
introduce new products to customers in its operating markets.
CCİ has operations in
10 countries, serving
a geographic area that
is home to more than
350 million people. The
Company operates 20
bottling plants which
have a total production
capacity of 978 million
unit cases.
ANADOLU EFES ANNUAL REPORT 2010 51