CREDIt RAtING OF ANADOLU EFES

environment and its contributions to the country’s economy. Aware of the
importance of the issue, Anadolu Efes strives to use reusable or recyclable
packaging materials such as kegs, glass bottles and metal cases in its
products. Mostly glass bottles are used in the Company’s Turkey beer
operations; reusable, returnable glass bottles constitute the majority of
these glass bottles. As an environment-friendly packaging material, the
usage level of returnable glass bottles was 84 percent in 2010.
One-way packages are collected and recycled by the ÇEVKO Foundation,
which focuses on developing a sustainable recovery system for reusable
wastes in Turkey. Anadolu Efes is a founding member of ÇEVKO. Training and
awareness activities and initiatives are carried out through ÇEVKO while local
governments are also supported. Another key goal is using less material in
packaging, which results in more efficient resource use and minimal waste
generation. Undertaking studies in this area without compromising quality,
Anadolu Efes strives to gradually reduce the weight of its glass bottles.
The recyclable packaging materials used by CCİ consists of aluminum cans,
glass bottles, pet bottles, demijohns, aseptic cans, premix (special packages
produced for use in restaurants) and BIB (cardboard boxes containing syrup
for product preparation). As the industry leader in the innovative reuse of
recyclable plastic, CCİ has made capital investments to develop recycling
technologies for environmental and economic reasons since its launch of
the first product package made from recycled pet bottle in 1991. Most of
the metal used in the production of aluminum cans is recycled materials.
CCİ contributes significantly to the protection of the environment by reducing
the weight of its packaging materials. CCİ changed the design of its bestknown
glass contour bottle in recent years, reduced its weight and increased
its resistance. The new bottle was designed to be 20 percent lighter, 40 percent
stronger and 10 percent cheaper than the conventional contour bottle. These
changes resulted in savings of 52,000 metric tons of glass and enabled a
26 thousand ton reduction in carbon dioxide emissions. The impact of this
innovation equals that of planting trees on a 32,000 square meters area.
3. occupational Safety Policy
Protecting the health of employees and improving existing levels of
Recovery of packaging
materials is important
both for the protection
of the environment and
its contributions to the
country’s economy.
Aware of the importance
of the issue, Anadolu
Efes strives to use
reusable or recyclable
packaging materials such
as kegs, glass bottles
and metal cases in its
products.
ANADOLU EFES ANNUAL REPORT 2010 73