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The Ethics of Banking: Conclusions from the Financial Crisis (Issues ...

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Wager or Gambling: What Is Speculation? 121<br />

Innovation is always a wager on a new product and a new production method.<br />

Given <strong>the</strong> special rewards for innovation, it is pointless to bet on an old favorite; only<br />

a successful wager on new consumer benefits <strong>from</strong> new products and technologies is<br />

worthwhile. Every innovation originates as a wager on <strong>the</strong> success <strong>of</strong> a new product<br />

or a new technology. We talk about business-changing bets when a firm puts its<br />

faith in a new technology or a new product, and hence on <strong>the</strong> future trend. 2 <strong>The</strong><br />

wager is lost if <strong>the</strong> competitor’s counter-wager and counterstrategy proves more<br />

successful and more in tune with <strong>the</strong> trend. It is also possible for two strategies to<br />

emerge as viable paths, so that nei<strong>the</strong>r competitor is <strong>the</strong> sole victor. One strategy will<br />

never<strong>the</strong>less turn out to be <strong>the</strong> more successful wager, even if <strong>the</strong> o<strong>the</strong>r wager was<br />

not completely useless; it will still have contributed to <strong>the</strong> broadening <strong>of</strong> knowledge<br />

in technology and production.<br />

<strong>The</strong>re are three types <strong>of</strong> wager: <strong>the</strong> productive, knowledge-increasing and<br />

hence value-adding wager; <strong>the</strong> unproductive wager; and <strong>the</strong> wager for <strong>the</strong> sake <strong>of</strong><br />

entertainment or <strong>the</strong> chance-driven wager. <strong>The</strong>se should be clearly differentiated.<br />

<strong>The</strong> Productive or Knowledge-Increasing <strong>Financial</strong> Wager<br />

Every attempt to discover new knowledge is a wager on a particular research and<br />

technological approach. A researcher whose work has nothing staked on <strong>the</strong> possible<br />

outcome will never be immersed in <strong>the</strong> research. In <strong>the</strong> domains <strong>of</strong> technology<br />

and production, as opposed to scientific research, <strong>the</strong> wagering element is fur<strong>the</strong>r<br />

intensified because <strong>the</strong> aim is not just to discover laws that exist independently <strong>of</strong><br />

<strong>the</strong> researcher, but to assess how viable a new product and its technology will be<br />

in <strong>the</strong> marketplace, and with consumers, whose reactions have little in common<br />

with scientific laws. <strong>The</strong> success-backing and thus business-transforming element<br />

<strong>of</strong> <strong>the</strong> wager on product and technology is unavoidable and necessary. Firms that<br />

are not prepared to enter into such wagers cannot bring forth any deep-seated and<br />

market-changing innovations. <strong>The</strong> productive or knowledge-increasing financial<br />

wager enlarges knowledge. Even a wager with a less successful outcome still contributes<br />

to <strong>the</strong> enlargement <strong>of</strong> methodological and technical knowledge. It is also a<br />

2 Cf. MICHAEL V. COPELAND: “Intel’s secret plan. This giant box contains a super-hushhush<br />

project that promises to transform Intel’s business. Can <strong>the</strong> company inside millions <strong>of</strong><br />

PCs find a way to power billions <strong>of</strong> phones and o<strong>the</strong>r gadgets?”, in: Fortune, 12May2009,<br />

http://money.cnn.com/2009/05/12/technology/copeland_intel.fortune/index.htm: “Intelhasmade<br />

company-changing bets before. Management seizes on a future trend, and <strong>the</strong> center <strong>of</strong> <strong>the</strong> company<br />

shifts. It happened in 1986, when <strong>the</strong>n-CEO Andy Grove bet <strong>the</strong> future <strong>of</strong> Intel on <strong>the</strong> nascent<br />

PC and microprocessors. Several years later <strong>the</strong> company bet that speed would win <strong>the</strong> day, and in<br />

1993 it unveiled ano<strong>the</strong>r blockbuster, <strong>the</strong> Pentium chip, which helped desktop computers go mainstream.<br />

Otellini is entrusting his company’s current bet on small gadgets to a team led by Elenora<br />

Yoeli [...]: Build a chip compatible with Intel’s existing architecture, and make it consume onetenth<br />

<strong>the</strong> power <strong>of</strong> <strong>the</strong> latest Centrino chip. She started with a $1 billion budget and a metaphorical<br />

blank sheet <strong>of</strong> paper.”

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