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The Ethics of Banking: Conclusions from the Financial Crisis (Issues ...

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<strong>The</strong> Outsourcing <strong>of</strong> Asset Management 179<br />

<strong>the</strong> task <strong>of</strong> <strong>the</strong> international discourse on law and legal <strong>the</strong>ory to question this dogmatism<br />

and to complement or replace it, as <strong>the</strong> case may be, with new and better<br />

rules and justifications. This process has already been set in train by <strong>the</strong> financial<br />

crisis. Alternative business models to <strong>the</strong> American model are increasingly being<br />

discussed. 51<br />

“Wealth in <strong>the</strong> Hands <strong>of</strong> O<strong>the</strong>rs”: <strong>The</strong> Outsourcing <strong>of</strong> Asset<br />

Management and <strong>the</strong> Growth <strong>of</strong> <strong>Financial</strong> Intermediation<br />

as Causes <strong>of</strong> <strong>the</strong> <strong>Financial</strong> <strong>Crisis</strong><br />

<strong>The</strong> outsourcing <strong>of</strong> asset management and <strong>the</strong> increase <strong>of</strong> financial intermediation<br />

play <strong>the</strong>ir part in <strong>the</strong> higher proportion <strong>of</strong> speculative forms <strong>of</strong> investment, and hence<br />

in <strong>the</strong> hyper-speculation that preceded <strong>the</strong> financial market crisis.<br />

Two trends combined to produce higher expected returns on investment, which<br />

in turn were only achievable with riskier and more speculative forms <strong>of</strong> investment.<br />

<strong>The</strong> first trend concerned <strong>the</strong> increased demand for capital that arose <strong>from</strong><br />

<strong>the</strong> opening <strong>of</strong> <strong>the</strong> global market. <strong>The</strong> opening <strong>of</strong> <strong>the</strong> global market, and above all<br />

<strong>the</strong> opening <strong>of</strong> South-East Asian, Indian and Chinese markets as well as <strong>the</strong> markets<br />

<strong>of</strong> Eastern Europe, <strong>of</strong> necessity, usher in a shift in <strong>the</strong> relationship <strong>of</strong> capital and<br />

labor income in highly developed economies. Capital has become scarcer – despite<br />

<strong>the</strong> phenomenon <strong>of</strong> greater inheritance <strong>of</strong> capital wealth which, for Germany in particular,<br />

represented an important historical turnaround after <strong>the</strong> substantial losses <strong>of</strong><br />

wealth during and after <strong>the</strong> Second World War. On a global scale, however, capital<br />

scarcity has intensified despite lower interest rates. This scarcity was confirmed by<br />

<strong>the</strong> high dividends and price rises on <strong>the</strong> stock market before <strong>the</strong> financial crisis.<br />

Globalization, as has already been shown, is not only <strong>the</strong> cause but also <strong>the</strong> consequence<br />

<strong>of</strong> <strong>the</strong> expansion <strong>of</strong> <strong>the</strong> capital market, induced in turn by <strong>the</strong> demand for<br />

capital in countries characterized by a high supply <strong>of</strong> labor and high demand for<br />

capital investment <strong>from</strong> <strong>the</strong> developed economies.<br />

In <strong>the</strong> global market, <strong>the</strong>re has been a shift in <strong>the</strong> relationship between capital<br />

income and labor income. Capital has become scarcer than labor, a development<br />

that has repercussions on <strong>the</strong> globalized allocation <strong>of</strong> capital and capital investment.<br />

<strong>The</strong> relative increase in capital income in relation to earnings before <strong>the</strong> crisis was<br />

intensified by a phenomenon that is equally a consequence <strong>of</strong> heightened globalization:<br />

heightened capital mobility. Since <strong>the</strong> factor <strong>of</strong> labor is necessarily more<br />

tightly integrated into a community and more location-specific, whereas <strong>the</strong> factor<br />

51 Cf. PETER CAPPELLI: “<strong>The</strong> Future <strong>of</strong> <strong>the</strong> U.S. Business Model and <strong>the</strong> Rise <strong>of</strong> Competition”,<br />

<strong>The</strong> Academy <strong>of</strong> Management Perspectives, 23(2009) pp. 5–10; RICHARD WHITLEY: “U.S.<br />

Capitalism: A Tarnished Model?”, ibid., pp. 11–22; MAURO F. GUILLÉN, ESTEBAN GARCÍA-<br />

CANAL: “<strong>The</strong> American Model <strong>of</strong> <strong>the</strong> Multinational Firm and <strong>the</strong> ‘New’ Multinationals From<br />

Emerging Economies”, Ibid., pp. 23–35.

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