La banque d'un monde qui change 2004 - BNP Paribas

In 1997, realising that the market was going tochange from a branch-based distribution modelto a more complex system in which clients wouldexpect to choose among various communicationchannels, BNP Paribas decided to invest massivelyin setting up a fully fledged Multichannel RetailBank. This model, providing seamless servicebetween branches and banking by phone, Minitelor the Internet, was rolled out in several stagesfrom July 2001 to December 2003.BNP Paribas again strengthened its abilityto harness groundbreaking technology andimplement the best practices that will shapetomorrow’s banking industry, by setting up in2004 a Centre for Innovation and Technology,as a partnership with the leading internationalplayers in the field of information technology.To fully respond to the changes that have beenbrought about by the “network of networks”,BNP Paribas has gradually created very extensiveWeb resources.From a global communications outlook on thewww.bnpparibas.com site, the Group deployslocal sites that bring together all of its offeringsand services. All Group businesses, whetherdealing with individual or business clients, arepresented in a consistent fashion, with a commonvisual identity in all territories where the Groupis present. In this way, all global and localcapabilities, as well as the entire brand portfolio,are just a few clicks away, regardless of wherethe user is connecting.More than a transfer to a new medium, thischange has involved for most Group businessesa shift in the approach to delivering services.In 2004, the BNPParibas.net portal received nearly62 million hits, over 120% more than in 2003.In French Retail Banking, the Web now accountsfor 70% of remote banking transactions, comparedto 21% for interactive voice servers, 5% for callcentres and 4% for the Minitel. BNP Paribas’sindividual clients now issue nearly 60% of theirstock market trading orders via the Internet.In the area of personal savings and onlinebrokerage, a major highlight of 2004 was thelaunch of EuroWeb (www.cortalconsors.info),a European financial information portal createdby CortalConsors, the European leader in itsmarket. This website provides a wealth of freefinancial contents, including price quotes, newsand analyses, as well as advanced decisionmakingtools like interactive graphs, ratingsof nearly 3,000 securities and unlimited securitieslists. With this new tool, CortalConsors intendsto preserve its technological leadership and reapthe full benefits of expanding Internet trading.