La banque d'un monde qui change 2004 - BNP Paribas

66asset management and services67Bnp paribas shangHaISYWG BNP Paribas Asset Managementmakes a successful entry into the ChinesemarketEven though it is not quite one year old, the jointventure formed by BNP Paribas Asset Managementand Shenyin & Wanguo, one of China’s leadingsecurities houses, is already among the Top 5foreign asset management companies in China.This promising start testifies to a successfulpartnership between the two companies.BNP Paribas Asset Management, foundermember of the Enhanced Analytics InitiativeThis initiative aims to provide investors with alonger-term and more comprehensive view ofcompanies’ performance, by encouraging brokersto take into account extra-financial criteria suchas corporate governance, management of humancapital or environmental issues in their research.By supporting this project, BNP Paribas AssetManagement, the French leader in sociallyresponsible investing, once again affirmed its beliefthat corporate analytics should factor in sustainabledevelopment considerations.BNP Paribas Épargne & Retraite Entreprises,a new conceptBNP Paribas Épargne & Retraite Entreprises wasset up on 15 December 2004, making BNP Paribasthe first bank in France to offer a comprehensiveapproach to the market for employee savings plans,employee shareholding, retirement savings andhealth and death/disability insurance. Sales teamsfrom these various business lines began to bebrought together at the beginning of 2003, and theircross-functional perspective gives them a completeview of companies’ employee benefits challenges.They have been able to devise appropriate solutionsthat boost employee motivation and loyalty, providesolid preparation for retirement and offer otherbenefits, with optimum tax planning for both thecompany and its staff. This new concept has beenenthusiastically received by clients, allowingBNP Paribas Épargne & Retraite Entreprises to end2004 well ahead of its performance targets.