La banque d'un monde qui change 2004 - BNP Paribas

5455INTERNATIONAL RETAIL BANKING AND FINANCIAL SERVICESProfitability surge and expanded operationsin existing networks.In Egypt, BNP Paribas Cairo is now oneof the leading banks catering to multinationalcorporations. In line with its ambitious businessplan, the bank opened 5 branches at the endof 2004. Fifteen more are scheduled to openin the next three years, driving strong growthin its individual client base by 2007.In November 2004, BNP ParibasNew Caledonia was the last entityto migrate to Atlas 2 thus completinga vast project of information systemsunification across the entire business.All 24 territories now use the same softwarefor banking and accounting management.Atlas 2 is a multi-currency, multibank systemthat offers flexibility and proven reliabilityto meet the demands of an internationalclient base. It represents a key assetfor both external and organic growth.At the same time, steps are alreadywell underway to bring together alloperational data into a secure platformin France, to guarantee customersa high degree of data securityand ensure business continuity.Against a favourable economic backdropin Algeria, Tunisia and Morocco, BMCI, UBCIand BNP Paribas El Djazaïr broadened theirnetworks, opening 25 branches. This growthmomentum is expected to continue in 2005.An enhanced product offer for all entities.Internet banking offerings are continuing todevelop worldwide, and many sites now includea portal presenting the bank’s products. Therehas also been sharp growth in structured productsin French overseas territories, where Némée,Astérion and other investment products withguaranteed capital have proved highly successful,as they have in Morocco, Tunisia, Senegaland Burkina Faso.BNP paribas dakar