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Advanced Copyright Issues on the Internet - Fenwick & West LLP

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could argue that caching inherently requires copying all or a substantial porti<strong>on</strong> of <strong>the</strong> cachedmaterial in order to derive <strong>the</strong> benefits of <strong>the</strong> caching, and this factor should <strong>the</strong>refore not bedispositive of fair use.For example, <strong>the</strong> Netcom court noted that “<strong>the</strong> mere fact that all of a work is copied is notdeterminative of <strong>the</strong> fair use questi<strong>on</strong>, where such total copying is essential given <strong>the</strong> purpose of<strong>the</strong> copying.” 1092 Because Netcom had copied no more of <strong>the</strong> plaintiff’s works than necessary tofuncti<strong>on</strong> as a Usenet server, <strong>the</strong> court c<strong>on</strong>cluded that <strong>the</strong> third statutory factor should not defeatan o<strong>the</strong>rwise valid defense. 1093OSPs that engage in copying of whole works may be able to rely <strong>on</strong> this logic by arguingthat such copying is essential given <strong>the</strong> nature and purpose of caching. Such an argument may,however, be vulnerable to attack, depending up<strong>on</strong> <strong>the</strong> way in which <strong>the</strong> caching is performed.Caching by an OSP of <strong>on</strong>ly that material that has been requested by users in some previouslydefined time period may be said to be “essential” because such material has at least adem<strong>on</strong>strated basis for expecting that it will be accessed again. But what about extensive“mirroring,” where an OSP copies, for example, entire websites from geographically remote sitesto more local servers? Such caching is not based <strong>on</strong> actual demand usage. Should this matter?Could <strong>the</strong> OSP argue that such caching is “essential” to avoid potential network bottlenecks from<strong>the</strong> remote site to its users’ computers? The case of Field v. Google, discussed in Secti<strong>on</strong>III.B.4(a) below, found extensive caching by Google using automated robots to be a fair use.(d) Effect of Use <strong>on</strong> <strong>the</strong> Potential MarketThe fourth statutory fair use factor looks to <strong>the</strong> effect of <strong>the</strong> use up<strong>on</strong> <strong>the</strong> potential marketfor or value of <strong>the</strong> copyrighted work. This factor is generally c<strong>on</strong>sidered <strong>the</strong> most important of<strong>the</strong> four factors. 1094 In analyzing this factor, a court may look to “‘whe<strong>the</strong>r unrestricted andwidespread c<strong>on</strong>duct of <strong>the</strong> sort engaged in by <strong>the</strong> defendant … would result in a substantiallyadverse impact <strong>on</strong> <strong>the</strong> potential market’ for <strong>the</strong> original.” 1095 Because caching is inherentlywidespread <strong>on</strong> <strong>the</strong> <strong>Internet</strong>, a court may well look bey<strong>on</strong>d <strong>the</strong> individual acti<strong>on</strong>s of a particularcaching entity and assess <strong>the</strong> potential aggregate impact of caching <strong>on</strong> a copyright owner.The applicati<strong>on</strong> of this factor is very difficult to predict in advance, without knowing <strong>the</strong>particular factual circumstances of <strong>the</strong> caching that is being challenged. There are no doubtmany instances of caching that do not harm <strong>the</strong> potential market for a copyright owner’s work,especially with respect to caching of material from n<strong>on</strong>-commercial websites that make materialavailable for free. However, even in <strong>the</strong> case of n<strong>on</strong>-commercial sites, <strong>on</strong>e or more of <strong>the</strong>detriments of caching noted in subsecti<strong>on</strong> 2 above may be applicable, and <strong>the</strong> copyright owner1092 Netcom, 907 F. Supp. at 1380 (citing <strong>the</strong> Supreme Court’s decisi<strong>on</strong> in S<strong>on</strong>y, in which <strong>the</strong> Court held that totalcopying of copyrighted broadcast programs for <strong>the</strong> purpose of time-shifted viewing was a fair use).1093 Netcom, 907 F. Supp. at 1380.1094 See 4 M. Nimmer & D. Nimmer, Nimmer <strong>on</strong> <str<strong>on</strong>g>Copyright</str<strong>on</strong>g> § 13.05[A][4], at 13-180 to –181 (1999) (citing, interalia, Harper & Row, Publishers, Inc. v. Nati<strong>on</strong> Enterprises, 471 U.S. 539, 566 (1985)).1095 Campbell v. Acuff-Rose Music, Inc., 114 S. Ct. 1164, 1177 (1994) (quoting 3 M. Nimmer & D. Nimmer,Nimmer <strong>on</strong> <str<strong>on</strong>g>Copyright</str<strong>on</strong>g> § 13.05[A][4]).- 253 -

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