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Advanced Copyright Issues on the Internet - Fenwick & West LLP

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users who were exposed to those ads. 2141 In view of <strong>the</strong> material issues of fact cited by <strong>the</strong> court,it denied <strong>the</strong> plaintiffs’ moti<strong>on</strong> for summary judgment. 21429. Kelly v. Arriba SoftOne of <strong>the</strong> most important linking cases is that of Kelly v. Arriba Soft Corp. 2143case and its significance are discussed in detail in Secti<strong>on</strong> II.C.2 above.That10. Batesville Services, Inc. v. Funeral Depot, Inc.In Batesville Services, Inc. v. Funeral Depot, Inc., 2144 <strong>the</strong> plaintiff Batesville sold casketsand was <strong>the</strong> owner of <strong>the</strong> copyrights in a number of advertising photographs used to market itscaskets. The defendant, although not an authorized dealer of Batesville, operated a web site thatsold caskets, including Batesville caskets. The defendant displayed some of Batesville’s casketphotographs <strong>on</strong> its web site. In resp<strong>on</strong>se to a cease and desist letter, <strong>the</strong> defendant removed <strong>the</strong>photographs from its web site, but approached <strong>the</strong> Veterans Society, an authorized Batesvilledealer, and reached an agreement that <strong>the</strong> defendant would pay <strong>the</strong> expenses of modifying <strong>the</strong>Veterans Society web site so that digitized versi<strong>on</strong>s of images of Batesville caskets would bedisplayed <strong>on</strong> <strong>the</strong> site. The defendant <strong>the</strong>n modified its own web site so that small, low resoluti<strong>on</strong>thumbnail images of Batesville caskets were linked to <strong>the</strong> appropriate casket pages <strong>on</strong> <strong>the</strong>Veterans Society website. When a shopper <strong>on</strong> <strong>the</strong> defendant’s site clicked <strong>on</strong> a thumbnail image,<strong>the</strong> shopper was linked to a much larger image <strong>on</strong> a casket page <strong>on</strong> <strong>the</strong> Veterans Society website, which in turn displayed <strong>the</strong> defendant’s ph<strong>on</strong>e number. The casket web pages <strong>on</strong> <strong>the</strong>Veterans Society site also had a link labeled “Back to Main Gallery” that would return <strong>the</strong>viewer to <strong>the</strong> defendant’s web site. 2145The plaintiff c<strong>on</strong>tended that both <strong>the</strong> previous and <strong>the</strong> modified arrangements violated<strong>the</strong>ir copyrights in <strong>the</strong> photographs in questi<strong>on</strong>. The defendant argued, am<strong>on</strong>g o<strong>the</strong>r things, that<strong>the</strong> Veterans Society, as an authorized Batesville dealer, had an implied license to display <strong>the</strong>photographs, and that in any event <strong>the</strong> use of links <strong>on</strong> <strong>the</strong> <strong>Internet</strong> could never amount tocopyright infringement. Both sides moved for summary judgment. 2146With respect to <strong>the</strong> implied license argument, <strong>the</strong> court noted that Batesville had supplied<strong>the</strong> photographs to <strong>the</strong> Veterans Society as an authorized dealer, and that like any o<strong>the</strong>r2141 Id. at *35-36.2142 The court denied a counter-moti<strong>on</strong> for summary judgment filed by MP3Board that its activities of identifyinglinks where informati<strong>on</strong> could be found were protected by <strong>the</strong> First Amendment. The court cited authorityfrom <strong>the</strong> Sec<strong>on</strong>d Circuit that <strong>the</strong> fair use doctrine encompasses all claims under <strong>the</strong> First Amendment in <strong>the</strong>copyright field, and noted that MP3Board had not asserted that its activities c<strong>on</strong>stituted fair use, nor could itsucceed <strong>on</strong> such an asserti<strong>on</strong> under <strong>the</strong> applicable factors of <strong>the</strong> fair use doctrine. Id. at *37-40.2143 No. 00-55521 (9 th Cir. Feb. 6, 2002).2144 2004 Copyr. L. Dec. 28,901 (S.D. Ind. 2004).2145 Id. at pp. 37,694-95.2146 Id. at 37,695.- 468 -

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