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Advanced Copyright Issues on the Internet - Fenwick & West LLP

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epeat infringer’s access, suggested C<strong>on</strong>gress’ intent to leave <strong>the</strong> policy requirements and <strong>the</strong>obligati<strong>on</strong>s of service providers loosely defined. 1922 “Given <strong>the</strong> complexities inherent inidentifying and defining <strong>on</strong>line copyright infringement, § 512(i) does not require a serviceprovider to decide, ex ante, <strong>the</strong> specific types of c<strong>on</strong>duct that will merit restricting access to itsservices. As C<strong>on</strong>gress made clear, <strong>the</strong> DMCA was drafted with <strong>the</strong> understanding that serviceproviders need not ‘make difficult judgments as to whe<strong>the</strong>r c<strong>on</strong>duct is or is not infringing.’” 1923The court found that <strong>the</strong> Participati<strong>on</strong> Agreement adequately prohibited <strong>the</strong> listing,linking, or posting of any material that violates copyright laws and made clear that those whoviolated Amaz<strong>on</strong>’s policies could face a variety of penalties. In additi<strong>on</strong>, <strong>the</strong> court pointed totestim<strong>on</strong>y that those accused of copyright infringement were informed that repeated violati<strong>on</strong>scould result in “permanent suspensi<strong>on</strong>” from Amaz<strong>on</strong> sites. Accordingly, <strong>the</strong> court ruled thatAmaz<strong>on</strong> had an adequate user policy. 1924– Whe<strong>the</strong>r Amaz<strong>on</strong> Had Adequately Communicated Its Terminati<strong>on</strong> Policy to Its Users.Corbis argued that Amaz<strong>on</strong> had not adequately communicated its terminati<strong>on</strong> policy to its usersbecause it did not inform <strong>the</strong>m of <strong>the</strong> internal criteria it used to determine whe<strong>the</strong>r to terminate auser’s access to <strong>the</strong> site. The court held, however, that Secti<strong>on</strong> 512(i) is not so exacting, and thatAmaz<strong>on</strong> needed <strong>on</strong>ly inform users that, in appropriate circumstances, it may terminate <strong>the</strong> user’saccounts for repeated copyright infringement. The statute does not suggest what criteria shouldbe c<strong>on</strong>sidered by a service provider, much less require <strong>the</strong> service provider to reveal its decisi<strong>on</strong>making criteria to <strong>the</strong> user. Amaz<strong>on</strong> was required <strong>on</strong>ly to put users <strong>on</strong> notice that <strong>the</strong>y facedexclusi<strong>on</strong> from <strong>the</strong> service if <strong>the</strong>y repeatedly violate copyright law, and Amaz<strong>on</strong> had d<strong>on</strong>e so. 1925– Whe<strong>the</strong>r Amaz<strong>on</strong> Had Reas<strong>on</strong>ably Implemented Its Infringement Policy. To judge <strong>the</strong>adequacy of implementati<strong>on</strong> of an infringement policy, <strong>the</strong> court noted that <strong>on</strong>e must look at twoquesti<strong>on</strong>s – whe<strong>the</strong>r a service provider has adopted a procedure for receiving complaints andc<strong>on</strong>veying those complaints to users, and whe<strong>the</strong>r <strong>the</strong> service provider n<strong>on</strong>e<strong>the</strong>less still toleratesflagrant or blatant copyright infringement by its users. 1926Turning to <strong>the</strong> first questi<strong>on</strong>, <strong>the</strong> court found that Amaz<strong>on</strong> had a sufficient procedure forimplementing its infringement policy. Amaz<strong>on</strong> had a practice to promptly cancel a listing <strong>on</strong>ceit received adequate notice that <strong>the</strong> listing violated ano<strong>the</strong>r’s copyrights, to inform <strong>the</strong> vendorthat its listing may have violated intellectual property rights, to give <strong>the</strong> vendor <strong>the</strong> c<strong>on</strong>tactinformati<strong>on</strong> of <strong>the</strong> complaining party, and to warn <strong>the</strong> vendor that repeated violati<strong>on</strong>s couldresult in permanent suspensi<strong>on</strong> from <strong>the</strong> Amaz<strong>on</strong> site. The fact that certain vendors had beenable to reappear <strong>on</strong> <strong>the</strong> zShops platform under pseud<strong>on</strong>yms did not amount to a failure ofimplementati<strong>on</strong>. The court ruled that an infringement policy need not be perfect; it need <strong>on</strong>ly be1922 Id. at 1100-01.1923 Id. at 1101.1924 Id.1925 Id. at 1101-02.1926 Id. at 1102.- 415 -

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