e r 2 - Umgeni Water

Chapter| Introduction and Strategy2.4 Umgeni Water Mission, Strategic Intent, Vision, Strategic Perspectives,Objectives and Outcomes2.4.1 Mission“To provide effective and affordable bulk water, bulk sanitation and related solutions to local government inaccelerating the water sector’s national developmental agenda”As articulated in its mission, Umgeni Water’s business is provision of water and sanitation services to localgovernment.2.4.2 Strategic Intent“A key partner in enabling local government to deliver effective water services”Umgeni Water continues to strive to be a strategic and sustainable partner of municipalities, creating distinctshareholder value through providing bulk water and sanitation services as a catalyst for local economicdevelopment and supporting government’s developmental agenda.2.4.3 Vision“To be The Number One Water Utility in the Developing World”The organisation’s long term aspiration is to become the first-choice water utility in the developing world and toleave a positive legacy in the areas it serves.2.4.4 Umgeni Water’s Service AreaUmgeni Water will pursue its strategy in the following strategic markets:1. Umgeni Water’s gazetted area of supply: water services and other related activities.2. Rest of KwaZulu-Natal: water services and other related activities.3. Rest of South Africa: water services and other related activities on demand.4. Rest of Africa: knowledge management, networking and responding to bi-lateral agreements betweenSouth Africa and other countries.2.4.5 Four Strategic PerspectivesUmgeni Water’s strategy comprises four perspectives, Customer and Growth, Financial, Developmental andEnvironmental and Organisational Learning and Growth.2.4.6 Eleven Strategic ObjectivesThese four perspectives are expounded through eleven strategic objectives:1. Exceed customer expectations.2. Grow / increase customer base.3. Manage stakeholder relations.4. Contribute to an affordable tariff.5. Maintain an optimal debt level.6. Enhance shareholder value.7. Contribute to developmental agenda and the social economy.8. Contribute to the green economy.9. Maintain strategic effectiveness.10. Ensure functional excellence.11. Ensure operational competence.When mapped together through its four perspectives, these eleven strategic objectives would enable theorganisation to achieve its mission in a balanced and sustainable manner (Figure 2.1).Page 12 Umgeni Water Five-Year Business Plan | 2011/2012 to 2015/2016