amarillo chamber of commerce - HPN Books

HILL’SSPORT SHOPThe story of Hill’s Sport Shop is a story ofleadership, dedication, and innovation. Theevolution of the family owned businessthroughout its almost fifty year existence cameabout as trends and technology changed.Sports and sports philosophies have beenrevolutionized since Gene Hill opened forbusiness in 1964. The business began whenhe bought a Cushman dealership on WestSixth Street named AmTex Cushman Salescomplete with Norman (Banty) Herring whoknew the business inside and out. Soon after,in 1965, the business moved to the currentlocation at 4021 Mockingbird and was namedWheels Inc. for a time. After a period of sellingscooters/motorcycles and Trucksters, as well asgolf carts all over the Panhandle and to entitieslike Pantex and Phillips Petroleum, Cushmandeveloped financial difficulties and Genechanged his focus to selling bicycles.Through the years, Hill’s Sport Shop haskept pace with the marketplace by selling itemslike lawnmowers, water skis, swimsuits, rollerblades, and the original Airdyne exercise bike,finding products to fit customer demand.Today the shop carries a diverse product linesuited for today’s sports enthusiasts. They carrythe largest inventory of specialty bicyclesin the area including Trek, Specialized, Felt,Redline and We the People brands. They havea large stock of cycling supplies and accessoriesincluding helmets and clothing. In addition tobicycle sales, Hill’s Sport Shop wants you toknow that “A bicycle is a machine with hundredsof parts, and just like a car, it requiresregular service to stay at peak performance.We offer free estimates and a full explanationof what your bicycle needs and why. From flatrepair to a complete tune-up, we’ll inspect yourbike to ensure safe operation. Your satisfactionis guaranteed with all our service work. Manyrepairs can be done while you wait.” Bicyclerentals are available for those who have outingsplanned, but not enough equipment and forthose wishing to test out cycling before buying.The full service sports shop carries skis andaccessories as well as hats, sweaters, goggles,jackets, and pants. It is also the place to buyother cold weather sports equipment likesnowboarding products; they are the BurtonDealer for the Texas Panhandle. Hill’s SportShop is the headquarters for the latestfootwear designs for walking, running, hiking,climbing, and cycling. Their brandsinclude Salomon, Vibram Fivefingers, Sanuk,Keen, UGG, Patagonia, The North Face, andChaco. Backcountry equipment for camping,hiking, and climbing is available as well.AMARILLO - Faces, Places & Open Spaces248