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Conference and exhibition host Ulm<br />

Ulm-Messe intensifying<br />

meetings trade<br />

With the current<br />

redevelopment and<br />

newbuilds Ulm-Messe<br />

has gained additional<br />

attractiveness.<br />

Especially congress<br />

organizers draw an<br />

advantage of the new<br />

premises.<br />

The new forecourt design,<br />

the concourses to halls 3,<br />

5 und 7, the newly-built LAGO<br />

hotel, and finally the new Donausaal<br />

<strong>–</strong> exhibition company<br />

Ulm-Messe has spruced itself<br />

up right in time for the<br />

dawn of the new decade,<br />

making the city an even more<br />

attractive trade fair location.<br />

Companies from the region<br />

look set to derive the most<br />

benefit from the expanded fa-<br />

cilities. In May 2009 the former<br />

Kleiner Saal, now renamed<br />

Donausaal, was transformed<br />

into a modern and<br />

multifunctional event venue.<br />

Flexible partition systems enable<br />

the 650 m2 hall to be<br />

downsized to as little as 70 m²<br />

in seven different floor plate<br />

versions, creating suitable<br />

settings for all manner of different<br />

functions for 20 to 550<br />

people. State-of-the-art con-<br />

ference technology, a flexible<br />

stage and darkening facilities<br />

are available for the newlycreated<br />

premises.<br />

Another asset is the direct<br />

link to the recently newlyopened<br />

four-star Hotel LA-<br />

GO, providing 60 guestrooms<br />

and 120 beds right next to the<br />

exhibition grounds. The comfortable<br />

conference hotel<br />

rounds off the amenities and<br />

is said to underscore Ulm’s<br />

GERMANY<br />

<strong>consistent</strong> development as<br />

an exhibition city, particularly<br />

in terms of its service.<br />

With the current redevelopment<br />

and newbuilds Ulm-<br />

Messe says it has gained the<br />

strengths of a traditional convention<br />

centre while still featuring<br />

the flexibility and proximity<br />

expected of a high-powered<br />

trade fair company.<br />

From purpose-built conference<br />

rooms through to altogether<br />

22,000 m² of architecturally<br />

aspirational hall space<br />

and around 15,000 m² of outdoor<br />

space, Ulm-Messe<br />

claims to tick all the boxes for<br />

order-writing trade fairs, product<br />

shows, customer and<br />

staff training, conferences,<br />

assemblies, and congresses<br />

catering for 20 to 2,000 participants.<br />

Precisely for regional businesses<br />

too, Ulm-Messe<br />

therefore sees itself as an interesting<br />

authentic presentation<br />

option. There is no shortage<br />

of opportunities for this.<br />

Besides its consumer exhibitions,<br />

going forward the company<br />

also plans to focus intensively<br />

on the meetings<br />

and conference sector. KA

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