Our industry celebrates diversity – but demands consistent quality.
Our industry celebrates diversity – but demands consistent quality.
Our industry celebrates diversity – but demands consistent quality.
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PEOPLE<br />
At the turn of the year 2009/2010, the long-standing managing<br />
director of the Stadthalle Braunschweig Betriebsgesellschaft<br />
mbH, Uwe Birker, went into retirement. Stephan<br />
Lemke,(picture) who has been with the center operating<br />
company for ten years, will succeed him. The civic center<br />
had been opened in 1965, and Birker took over position as<br />
managing director on January 1, 1983. In the course of his<br />
27-year-tenure in Brunswick, the facilities he managed hosted<br />
over 30,000 events with more than 12 million visitors. In<br />
the mid-1990s and in 2007/2008, he initiated two comprehensive<br />
modernization and restructuring projects in the<br />
civic hall costing a total of EUR 14 million. The Braunschweiger<br />
Stadthalle ranks among the leading venues in<br />
Germany in terms of cost-efficiency and utilization rates.<br />
Nadine Reede (32) was appointed head of Marketing Inland<br />
of the Deutsche Zentrale für Tourismus DZT (German<br />
national tourist board) as of January 1 of this year. She thus<br />
succeeds Christiane Otter in this position. Nadine Reede<br />
had previously been second-in-command of that same department.<br />
The business administration graduate with her<br />
major in tourism has been with the DZT since 2004. "We’re<br />
very happy that we were able to win this experienced expert<br />
for the important market segment of supraregional inland<br />
marketing, and we are confident that she will carry on the<br />
good work with her own signature style", said Petra Hedorfer,<br />
chairwoman of the DZT board. The <strong>consistent</strong> development<br />
of inland tourism proved to be a solid basis for<br />
Germany tourism in particular in the difficult year 2009. This<br />
was also significantly influenced by the DZT’s intensive<br />
marketing activities. Since 1999, DZT in addition to foreign<br />
market activities has also been engaged in domestic promotion<br />
drives for travels and holidays in Germany. The tourist<br />
board was given this assignment by the conference of the<br />
ministers of economics of the 16 German federal states; it is<br />
in effect through 2011. DZT’s main partners in planning and<br />
implementing supraregional inland marketing are the marketing<br />
organizations of the German federal states,<br />
Deutsche Bahn AG as well as the tour operators AMEROPA,<br />
DERTOUR, ITS, Neckermann Reisen, and TUI.<br />
Anja Woytal is the new Director Sales and Marketing at the<br />
hotel nikko düsseldorf. 29-year-old Woytal had previously<br />
already been employed with the Event hotel group, which is<br />
also the parent company of the 4-star Superior hotel in<br />
Düsseldorf. Prior to her transfer to Düsseldorf, she was<br />
sales director for four Park Inn Hotels in the 3-and-4-star<br />
category. At the Nikko, Woytal is in charge of all activities by<br />
the seven-member sales team aimed at achieving sales<br />
targets. This also includes measures for strategic customer<br />
support and generating new business. In cooperation with<br />
her colleagues Tetsuo Oyama, Director Marketing and Sales<br />
for the Asian market and deputy hotel GM, she will coordinate<br />
international marketing and positioning of the hotel<br />
as business and convention venue. She succeeds Malin<br />
Widmarc Folkeson and reports directly to hotel and regional<br />
director Bertold Reul.<br />
The corporate travel services company HRG is further reinforcing<br />
its technology sector and has installed Bernward<br />
Hohenbild (44), a qualified IT-specialist, as Director Business<br />
Technology Germany. Hohenbild, who had previously<br />
been with BCD Travel as Vice President Strategic Marketing<br />
and Technology Planning, succeeds Andy Cruse in this position.<br />
With this new appointment to division<br />
management, HRG with its global partner<br />
network in almost 120 countries is increasing<br />
its efforts aimed at meeting rising requirements<br />
in terms of providing technical<br />
solutions in the corporate travel <strong>industry</strong>.<br />
Jirí Kuliš (57) has been appointed to the helm of the Trade<br />
Fairs Brno; he succeeds Jirí Škrla (60), who had retired in<br />
September 2009. Jirí Kuliš studied economics at the university<br />
of economics on Prague with his major in foreign<br />
trade. Between 1976 and 1992, he held a number of executive<br />
positions at the Brno expo company. From 1992<br />
through 2005, he acted as head of the diplomatic mission of<br />
the Czech Republic in New Zealand, after which he was<br />
promoted to trade commissioner for Australia and New<br />
Zealand, and later to trade and business commissioner of<br />
the Czech Republic in Japan and the US. From 2006, he was<br />
external advisor to the BVV management for internationalization.<br />
80 1/2010