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PEOPLE<br />

At the turn of the year 2009/2010, the long-standing managing<br />

director of the Stadthalle Braunschweig Betriebsgesellschaft<br />

mbH, Uwe Birker, went into retirement. Stephan<br />

Lemke,(picture) who has been with the center operating<br />

company for ten years, will succeed him. The civic center<br />

had been opened in 1965, and Birker took over position as<br />

managing director on January 1, 1983. In the course of his<br />

27-year-tenure in Brunswick, the facilities he managed hosted<br />

over 30,000 events with more than 12 million visitors. In<br />

the mid-1990s and in 2007/2008, he initiated two comprehensive<br />

modernization and restructuring projects in the<br />

civic hall costing a total of EUR 14 million. The Braunschweiger<br />

Stadthalle ranks among the leading venues in<br />

Germany in terms of cost-efficiency and utilization rates.<br />

Nadine Reede (32) was appointed head of Marketing Inland<br />

of the Deutsche Zentrale für Tourismus DZT (German<br />

national tourist board) as of January 1 of this year. She thus<br />

succeeds Christiane Otter in this position. Nadine Reede<br />

had previously been second-in-command of that same department.<br />

The business administration graduate with her<br />

major in tourism has been with the DZT since 2004. "We’re<br />

very happy that we were able to win this experienced expert<br />

for the important market segment of supraregional inland<br />

marketing, and we are confident that she will carry on the<br />

good work with her own signature style", said Petra Hedorfer,<br />

chairwoman of the DZT board. The <strong>consistent</strong> development<br />

of inland tourism proved to be a solid basis for<br />

Germany tourism in particular in the difficult year 2009. This<br />

was also significantly influenced by the DZT’s intensive<br />

marketing activities. Since 1999, DZT in addition to foreign<br />

market activities has also been engaged in domestic promotion<br />

drives for travels and holidays in Germany. The tourist<br />

board was given this assignment by the conference of the<br />

ministers of economics of the 16 German federal states; it is<br />

in effect through 2011. DZT’s main partners in planning and<br />

implementing supraregional inland marketing are the marketing<br />

organizations of the German federal states,<br />

Deutsche Bahn AG as well as the tour operators AMEROPA,<br />

DERTOUR, ITS, Neckermann Reisen, and TUI.<br />

Anja Woytal is the new Director Sales and Marketing at the<br />

hotel nikko düsseldorf. 29-year-old Woytal had previously<br />

already been employed with the Event hotel group, which is<br />

also the parent company of the 4-star Superior hotel in<br />

Düsseldorf. Prior to her transfer to Düsseldorf, she was<br />

sales director for four Park Inn Hotels in the 3-and-4-star<br />

category. At the Nikko, Woytal is in charge of all activities by<br />

the seven-member sales team aimed at achieving sales<br />

targets. This also includes measures for strategic customer<br />

support and generating new business. In cooperation with<br />

her colleagues Tetsuo Oyama, Director Marketing and Sales<br />

for the Asian market and deputy hotel GM, she will coordinate<br />

international marketing and positioning of the hotel<br />

as business and convention venue. She succeeds Malin<br />

Widmarc Folkeson and reports directly to hotel and regional<br />

director Bertold Reul.<br />

The corporate travel services company HRG is further reinforcing<br />

its technology sector and has installed Bernward<br />

Hohenbild (44), a qualified IT-specialist, as Director Business<br />

Technology Germany. Hohenbild, who had previously<br />

been with BCD Travel as Vice President Strategic Marketing<br />

and Technology Planning, succeeds Andy Cruse in this position.<br />

With this new appointment to division<br />

management, HRG with its global partner<br />

network in almost 120 countries is increasing<br />

its efforts aimed at meeting rising requirements<br />

in terms of providing technical<br />

solutions in the corporate travel <strong>industry</strong>.<br />

Jirí Kuliš (57) has been appointed to the helm of the Trade<br />

Fairs Brno; he succeeds Jirí Škrla (60), who had retired in<br />

September 2009. Jirí Kuliš studied economics at the university<br />

of economics on Prague with his major in foreign<br />

trade. Between 1976 and 1992, he held a number of executive<br />

positions at the Brno expo company. From 1992<br />

through 2005, he acted as head of the diplomatic mission of<br />

the Czech Republic in New Zealand, after which he was<br />

promoted to trade commissioner for Australia and New<br />

Zealand, and later to trade and business commissioner of<br />

the Czech Republic in Japan and the US. From 2006, he was<br />

external advisor to the BVV management for internationalization.<br />

80 1/2010

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