Our industry celebrates diversity – but demands consistent quality.
Our industry celebrates diversity – but demands consistent quality.
Our industry celebrates diversity – but demands consistent quality.
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EUROPE<br />
Emergency landing as career<br />
launchpad<br />
No end of star-spangled hotels, 110 kilometres of pistes leading into the centre of the resort, a stunning<br />
mountainscape and the magical atmosphere of traditional mountain lodges are the enticements Obergurgl-Hochgurgl<br />
offers to winter sports lovers and event participants.<br />
Until 1931, when Swiss<br />
physicist Professor Auguste<br />
Piccard and his assistant<br />
Paul Kipfer had to make an<br />
emergency landing on the<br />
Gurgler Ferner glacier following<br />
a bold <strong>–</strong> and at that time<br />
sensational <strong>–</strong> stratospheric<br />
balloon trip that catapulted<br />
Gurgl, the highest parish in<br />
Europe, onto the pages of the<br />
international press, the inhabitants<br />
of the poor hamlet high<br />
in the mountains had led a<br />
humble life of toil.<br />
But for Gurgl the forced<br />
touchdown came as a blessing<br />
in disguise, because from<br />
then on the free PR attracted a<br />
steadily increasing stream of<br />
tourists, and on the back of<br />
fresh sources of income and<br />
the appropriate expansion the<br />
few mountain farms developed<br />
into the two villages<br />
Obergurgl (1,930 metres<br />
above sea level) and Untergurgl<br />
(1,793 metres above sea<br />
level), which were joined<br />
somewhat later by Hochgurgl<br />
(2,150 metres above sea level).<br />
In the early 1970s professional<br />
hotel development<br />
then got underway, acting as<br />
a further spur to tourism. Today<br />
Obergurgl-Hochgurgl can<br />
boast 4,230 guest beds and<br />
provides accommodation for<br />
around 120,000 guests a year,<br />
according to Hubert Köhler,<br />
the local Ötztal Tourismus of-<br />
fice manager. That is no mean<br />
feat given that there are hardly<br />
450 residents in total. The<br />
bulk of visitors come from<br />
Germany, the UK, Austria and<br />
the Benelux countries, with a<br />
clear preference for winter<br />
tourism. In the summer,<br />
450 residents with<br />
4,230 guest beds<br />
when mountain and Alpine<br />
hikers make up the majority of<br />
guests, half of the roughly 90<br />
lodging businesses close owing<br />
to a lack of demand.<br />
The main season does not<br />
Obergurgl-Hochgurgl<br />
start until <strong>–</strong> or already begins<br />
in <strong>–</strong> November, depending<br />
which way you look at it.<br />
While other skiing regions<br />
along the Alpine arc are still<br />
deep in preparation for the<br />
winter season, impatient<br />
piste fans are already curving<br />
or carving in the new snow<br />
that Obergurgl-Hochgurgl can<br />
boast by virtue of its altitude<br />
between 1,850 and 3,000<br />
metres. The locals are rightly<br />
proud of being able to herald<br />
in the ski season in their region.<br />
With a little help from technology:<br />
For 10 years most of<br />
the 110 kilometres of ski runs<br />
Delights of the snow with<br />
an incomparable vista<br />
have been equipped with<br />
computerised artificial snowmaking<br />
facilities, which has<br />
given the two villages high in<br />
the Alps the label “Alpine winter<br />
sports resort with the<br />
most reliable snow conditions<br />
in the Alps”, together with a<br />
host of other <strong>quality</strong> seals.<br />
The pistes are serviced by 24<br />
mountain lifts in Obergurgl-<br />
Hochgurgl with an hourly capacity<br />
of almost 40,000, carrying<br />
skiers practically from<br />
their hotel doorstep high into<br />
the mountains. A direct connection<br />
is available in the village<br />
centre of Obergurgl,<br />
where the modern Rosskar-<br />
66 1/2010