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Our industry celebrates diversity – but demands consistent quality.

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Kitzbühel is famed as a<br />

paradise for winter<br />

sports lovers, being considered<br />

the gateway to 170 kilometres<br />

of snow-sure pistes.<br />

Each year international attention<br />

turns to the Streif downhill<br />

run, one of the most dangerous<br />

and difficult ski race<br />

courses in the world. But it’s<br />

not only international skiing<br />

stars who bring a touch of<br />

glamour to the Tyrolean resort<br />

when they battle it out<br />

over mere hundredths of seconds<br />

at the Hahnenkamm<br />

Race <strong>–</strong> there’s also the high<br />

society of snow and skiing<br />

enthusiasts that has chosen<br />

Kitzbühel as one of its winter<br />

meeting places.<br />

The consequence is that the<br />

8,300 residents of Kitzbühel<br />

can boast a relatively high<br />

number of deluxe hostelries<br />

offering more than 3,300<br />

beds in the four- and five-star<br />

segment, the greatest density<br />

of award-winning restaurants<br />

featuring gourmet fare,<br />

and legendary après-ski<br />

nightlife, further fuelled by a<br />

host of events. All this<br />

against the magnificent backcloth<br />

of Kitzbühel’s historic,<br />

700 year-old town centre<br />

complete with heaps of romantically<br />

wintry scenery.<br />

Planners have repeatedly taken<br />

advantage of Kitzbühel’s<br />

infrastructure, image and flair<br />

in the past to stage winter<br />

events there <strong>–</strong> a state of affairs<br />

considerably facilitated<br />

as of January 28, 2010. On<br />

that date, just a two-minute<br />

walk from the centre of the<br />

resort and right by the Hahnenkammbahn<br />

cable car, the<br />

K3 officially opened for business.<br />

With the K3 (which<br />

takes its name from the three<br />

words Kongress, Kammer<br />

(chamber) and Kitzbühel) the<br />

locals have indulged in a modern,<br />

multipurpose building<br />

housing the congress centre<br />

KitzKongress as well as the<br />

regional chamber of commerce<br />

and the regional WIFI<br />

training centre.<br />

Towards this end, the more<br />

than 37 year-old chamber of<br />

commerce building and the<br />

adjacent areas were completely<br />

redesigned in the<br />

course of construction work<br />

lasting just six months and<br />

costing roughly EUR 7 million<br />

and the useful area doubled<br />

to 4,000 m².<br />

At the heart of the multifunctional<br />

congress section is a<br />

543 m² function hall designed<br />

to seat up to 750 participants<br />

1/2010 71<br />

theatre-style. Added to this<br />

are a VIP lounge with up to<br />

100 seats on 107 m², the<br />

Kleine Saal measuring 117 m²<br />

and holding up to 144 people<br />

and the Main Seminar Room<br />

seating a maximum of 117<br />

participants and measuring<br />

109 m². Incidentally, dele-<br />

EUROPE<br />

KitzKongress<br />

opened in Kitzbühel<br />

On January 28, 2010 the K3 opened in Kitzbühel. With the K3 (which takes its name from the three words<br />

Kongress, Kammer (chamber) and Kitzbühel) the locals have indulged in a modern, multipurpose building.<br />

A legendary<br />

après-ski nightlife<br />

Kitzbühel<br />

gates can reach the adjacent<br />

park directly from the congress<br />

section by means of a<br />

terrace.<br />

And finally, commercial areas,<br />

a café and an underground<br />

car park with 80 lots<br />

round off the facilities at the<br />

new K3. TF

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