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Reviving the Flame

Travail de Master de Tiffany Duc

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List of Concepts<br />

Coalition of<br />

beneficiaries<br />

Collusion<br />

: term used to designate all people in favour of <strong>the</strong> Games, and that can have a<br />

personal interest in hosting <strong>the</strong>m.<br />

: when people or enterprises find an arrangement to <strong>the</strong>ir own benefit but not <strong>the</strong><br />

o<strong>the</strong>rs’ (i.e. two leader enterprises may increase <strong>the</strong>ir prices to gain more from <strong>the</strong><br />

Games, even though it is unethical).<br />

Deficiency discourse : a speech on a topic that lacks information and credibility, i.e. in this context few<br />

Swiss politicians pretend <strong>the</strong>re is no more snow in Valais, which is not correct.<br />

Displacement<br />

Event led<br />

Event <strong>the</strong>med<br />

Fast tracked<br />

Legacy<br />

: when a minority is moved from its neighbourhood to ano<strong>the</strong>r one.<br />

: projects that concentrate on optimising <strong>the</strong> event impacts through associated<br />

initiatives.<br />

: leveraging projects that attempts to address key concerns of <strong>the</strong> destination by<br />

using <strong>the</strong> event as a leitmotiv.<br />

: used for projects that are accelerated through political abuse, i.e. oppositions are<br />

cancelled, laws are superseded, etc.<br />

: “is all planned and unplanned, positive and negative, tangible and intangible<br />

structures created for and by a sport event that remain longer than <strong>the</strong> event itself.”<br />

(Preuss, 2007, p. 211).<br />

Leverage : event implementations that can optimise desired event outcomes (Chalip, 2004).<br />

Immediate Leverage : focuses on instant economic impact by fostering event visitors spending through<br />

four strategies (encouraging shopping activities, leng<strong>the</strong>ning visitor stays, retaining<br />

event expenditures, creating and enhancing business relationships).<br />

Long-term Leverage : focuses on destination’s image improvement over time; can be done by enhancing<br />

event advertising and reporting.<br />

Placebo legacy<br />

Psychic income<br />

: a heritage that does not belong to <strong>the</strong> said event. I.e. if a stadium is already planned<br />

in <strong>the</strong> city development plan, having <strong>the</strong> OG will only accelerate its building, but it<br />

will not be an OG’s legacy per se.<br />

: intangible revenues like pride, national cohesion, feeling of belonging, etc.<br />

List of Concepts<br />

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