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Reviving the Flame

Travail de Master de Tiffany Duc

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Tourism Dimension<br />

In this case, tourism will directly benefit from <strong>the</strong> program thanks to <strong>the</strong> increase of available rentals.<br />

Fur<strong>the</strong>rmore, by renovating rentals based on sustainable development and local know-how, <strong>the</strong> Alps will<br />

benefit from a new USP to bring forward when showcasing <strong>the</strong> region.<br />

Locals Dimension<br />

Locals will directly profit from <strong>the</strong> program through two points: first, <strong>the</strong>y will be able to afford an entire<br />

house renewal with interesting but realistic prices. This will provide <strong>the</strong>m with more sustainable housing,<br />

which will allow <strong>the</strong>m to save money (i.e. less energy loss through <strong>the</strong>rmal insulation).<br />

Secondly, renting <strong>the</strong>ir houses will bring <strong>the</strong>m extra money that can ei<strong>the</strong>r be for personal benefits or<br />

that can be reinvested to keep on improving <strong>the</strong>ir property. Moreover, <strong>the</strong>y will not have to worry about<br />

rental processes, which will be taken care of by professionals, also insuring potential damages from guests.<br />

Environment and Sustainable Development<br />

Through <strong>the</strong> program, <strong>the</strong> environment will be a key aspect. While <strong>the</strong> owner will benefit from<br />

interesting prices through <strong>the</strong> package, local policies should be respected and proposals should favour<br />

renewable energies, sustainable development and local know-how.<br />

On <strong>the</strong> short term, <strong>the</strong> capital changes to make would be <strong>the</strong>rmic & sound insulation, improving heater<br />

resources, triple glazing, etc. Though, on <strong>the</strong> mid- and longer term, <strong>the</strong> start-up should propose “upgrade”<br />

or “extension” packages, which will allow <strong>the</strong> owners to enhance <strong>the</strong>ir house through <strong>the</strong> installation of<br />

solar panels, and fur<strong>the</strong>r improved technology for sustainability.<br />

8.1.4. Financing<br />

To start <strong>the</strong> project, <strong>the</strong> legacy association will bring a part <strong>the</strong> Sion 2026 heritage budget. Likewise, in<br />

Switzerland, ski resorts already benefit from governmental subvention to improve <strong>the</strong>ir area, which could<br />

be a way to add financial support to <strong>the</strong> “Alpine makeover” project and for it to become self-sufficient over<br />

time. Here is where <strong>the</strong> ideal to embody a high quality, low impact Alpine region becomes realistic:<br />

The project benefits from copyrights. Enterprises willing to be part of it would become member of <strong>the</strong><br />

program by paying an annual membership fee. These funds will be used to first improve networking and<br />

promotion. With time, once <strong>the</strong> project is self-sustained, <strong>the</strong>se fees will become key resources to invest in<br />

new technologies, apprenticeship in <strong>the</strong> building industries, or else.<br />

The renovation packages will conform to each destination’s target market (i.e. families, business, etc.)<br />

while in ad equation with <strong>the</strong> owner’s taste. Here, local companies will see job offer increase, may be able<br />

to hire more people and this will hopefully foster an economic upswing. Focusing on a local know-how and<br />

quality will also improve destination’s image.<br />

Handing over <strong>the</strong> <strong>Flame</strong>: Legacy Projects 45

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