6 months ago

Reviving the Flame

Travail de Master de Tiffany Duc

The information led

The information led the writer to determine the main issue linked to the OG: Gigantism. In other words, people fear oversized Games but mostly overpriced Games. Existing theories and framework offer possible solution to minimise such issue. Nonetheless, most works assessing the OG are ex post impact studies focusing on economic aspects. Based on these data and in relation to the Sion 2026’ case study, the authors deducted the importance to study intangible aspects of desired legacies and how to leverage them. She decided to focus on the “communities’” aspects, which includes categories linked to society. Here focus is given to sport, environment, human capital, tourism and national identity. At the same time, the author decided to frame the context of Sion 2026’s candidacy. A PESTEL analysis of Switzerland was undertaken. The whole country was chosen since The Organising Committee (OCOG) of Sion 2026 promotes a Swiss bid and aims at national benefits. Then, the IOC’s “Agenda 20 20” was analysed and linked to this context, along with Sion’s bid project. Simultaneously, the researcher actively participated to OCOG’s workshops, conferences and forums. These actions eased the organisation of meetings with key stakeholders and the encounter of committee’s members and opponents. It is important to note that the ongoing discussions about Sion 2026 were part of a specific pre-bid period. Opinions, explanations and counter argument were widely covered by the local medias and offered an incommensurable source of data for the research. Shortly after, interviews were undertaken to deepen the themes of legacy and leverage, related to communities’ domains. Discussion with politicians, sport foundation, IOC’s and committee’s representatives allowed an amazing peak into the complexity of the Games’ organisation and brought essential data to complete the study. The transcription and theming analysis unveiled important aspect for the study. Each theme was then analysed a second time to insure all aspect were covered. A second set of interviews followed with tourism representatives, sport professionals and politicians. The goal was to evaluate the organisers’ project realism and bring a critical point of view to assess the whole research. 2.4. Types of Researches Initially, secondary researches constituted the ground information for the study in terms of context, concepts, issues and trends. These data were mostly gathered through published articles from journals, report, as well as books, which were all downloaded from online website, or borrowed in libraries. These documents allowed to run a benchmark of the arguments in favour and against the Games, proposed in a table in the literature review. Methodology 3

Various media also brought great information. Newspapers, TV programmes and social media allowed the author to follow the ongoing debates and learn more about previous Olympic Games. A large part of the data was raised through primary researches: the author’s attendance to official debates, forum, workshop and conferences. Furthermore, qualitative interviews with key stakeholders such as the Sion 2026’ committee members, politicians, sport association, tourism offices and locals. All interviews were semi-directed with open-ended questions, which endorsed each respondent to give their own ideas, thoughts and opinion on the topic. The first meeting allowed the author to test her set of questions. This evaluation offered her to improve the questionnaire for the following respondents. Her first interviewee also helped her realise her questions needed to be adapted for each person, based on their role and influence in this context. Interviews, workshops and forums transcriptions were then analysed by coding and theming the key information. A first analysis was made to unveil critical general aspects, the main themes that arose through the coding were the (a) risks, (b) existing strategies, (c) definitions of human size event, and (d) communities’ legacies. Later, a second analysis of each theme was made to critically assess each facet of the interviews. Specifically, the communities’ legacies were divided into five sub-themes: (i) tourism, (ii) environment, (iii) human capital, (iv) national identity and (v) sport & youth. These legacies are the key element on which the author based her recommendation for the Sion 2026’ committee. A second set of interviews was run to achieve a triangulation of the study and determine how realistic it is for Sion 2026 to bring positive and long-term legacies to the host region and country. Lastly, two ideas are presented in the recommendation, developed in the form of a “project draft”. This allows the reader to see how one concept can be turned into a leveraging project within the organisation of the Olympic Games. Methodology 4