Reviving the Flame

While the packages are shaped according to each village’s clientele, the rental companies will propose
prices according to these audiences. People see Switzerland as an expensive country. Therefore, while many
businesses try to lower their prices, a strategy should rather study new markets with more buying power
(i.e. UAE, Northern countries, etc.). Instead of focusing on offering discounts, focus should be given on
convenience and service quality (i.e. packages incl. housing, ski pass & rentals, etc.). Tourist would still pay
the “Swiss prices” but would enjoy an easy and smooth organisation where everything is organised and
prepared for them.
Finally, the money gained through the different rentals should be redistributed between the owners,
the rental companies and a certain percentage would also go back to the different enterprises that
proposed renovation packages.
8.1.5. Package Examples
“Bronze” makeover – prices based on the square meters to renovate, type of materials, etc. This package
aims at offering a basic “shell” renovation of the properties. It can include for example isolation (thermic,
sound), floors, walls, etc. Everything that makes the house itself.
“Silver” Makeover – This package would propose a basic makeover with further refurbishing inside the
house, which could be, in example, modifying the floor plans (if possible), new kitchen or bathrooms, etc.
“Golden” Makeover – this package is the deluxe version of the two-former proposals, which additional
would include the services of a professional designer to rearrange the rooms, and house aesthetically.
8.1.6. Potential Partners
Here, the main stakeholders will be again the legacy association of Sion 2026 that will manage and
monitor the implementation of the program. Other key actors
o Local building companies (masonry,
carpenter, etc.)
o Designers, furniture shops
o Tourism offices/ entities
o Housing companies
o Local activities providers (i.e. ski schools,
restaurants, etc.)
o Etc.
8.1.7. Key Challenges
In this project, the main issue is the rather closed mind-set of Swiss people, particularly in the Alpine
region. The key action to be taken by the start-up will be to create synergies in their networking and foster
the desire for people to work together and engage in a destination’s strategy that will answer people’s
needs and wants, may they be local or visitors.
See the SMART objectives in appendix XIII.
Handing over the Flame: Legacy Projects 46