Reviving the Flame

Appendix XII – SMART Objectives Defined
Specific: a specific objective must be directly linked with the work undertaken: it must be personalised.
An objective can also be qualified as “simple” because it must be easy to understand, clear, precise so that
the person taking care of it can be efficient.
Measurable: an objective must be quantified or qualified. To realise an objective, the definition of a
milestone is necessary in order to know what level must be attained, the value of the measure to meet. It
is not possible to choose a goal that cannot be qualified or quantified.
Achievable: the objective must be ambitious but at the same time reasonable in order to achieve it.
Realistic: the objective must enthusiasm a majority of participant and stakeholders and be relevant to
the project’s team.
Time-bound: the objective must be defined in time with milestones and precise dating (i.e. in three
months, in one year, etc.).
Source: http://www.strategiemarketingpme.com/strategies/creer-objectifs-s-m-r-t-formule-magique-en-marketing/
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