11 months ago

Reviving the Flame

Travail de Master de Tiffany Duc

7. Recommendation Based

7. Recommendation Based on the above findings, this chapter proposes a set of recommendations that aims at supporting the coalition of beneficiaries, particularly the committee for Sion 2026, on how to improve their strategies. This section further drives the reader to two project drafts offered by the author to better picture, in this context, what type of legacies can be targeted, how it can be leveraged and who can benefit from it. The present recommendations focus on bringing leads and ideas to the committee of Sion 2026. These suggestions are split in two: immediate actions that concentrate on improving current issues seen in the before and during the bid phases; and future planning that emphasise the possible leverages to be considered to achieve the desired legacies. 7.1. Immediate Actions 7.1.1. Before the Candidacy As highlighted by the analysis, the risks before the candidacy are classified in six categories. But they can all be related to two major factors: communication issues and stakeholders’ scepticism. Therefore, a key aspect to counteract these problems, is for the committee Sion 2026 to start getting closer to the people by explaining them clearly what is targeted through their Winter Games’ plan. Many people focus on the budget, security costs and risk of deficit. The best approach here is to clearly communicate on the financial matters. The feasibility file is accessible online on Swiss Olympic’s website. Also, one must keep in mind that this PDF has 238 pages, and most people will not read the entire paper. Therefore, the committee needs to ease the communication on key aspect of the file regarding the budget. As an example, their balance sheet is too simple. It would be good for the public to access a more detailed balance sheet with sub-totals (i.e. per domain), like Sion 2006 did twenty years ago (see appendix VIII & appendix IX). Key alliances must be done in the political sphere. Parties that are still hesitant must be invited and participate to official presentation and discussion, to make sure they do understand the whole project and concept. Opportunities must be given for them to join the committee and improve, optimise their plan. For political groups against the Games, the COJO must still ensure their project is well understood to avoid a maximum of misinformation from these personalities in the media. Recommendation 37

As well, an immediate, clear and open communication must focus on raising people’s enthusiasm to become the host community of renewed Games. Hence, people must understand what the Agenda 20 20 is, and its importance. Just like Mr. Crettenand (2017) says, people sometimes do not understand the real meaning of “sustainable development”. It is thus necessary to focus on relaying the right message: what are the key aspects of the Agenda 20 20, how Sion 2026 is based on this strategy, and what opportunities does it bring to the host city and community apart from the OG. The public needs to understand that, since no proof can be given on the success of the agenda and the Games are now in a transition phase. Some of the interviewee highlighted the importance to have a good leadership and great representative that can motivate the public, the youth and the elder, and raise enthusiasm for the Winter Games. Sportswomen and men are certainly the best ambassador for this SME since they can inspire people and be seen as mentors to the younger generations. Figure 11 Athletes supporting Sion 2026, left to right: William Besse, Céline Von Till, Didier Défago, Charlotte Chable, Roland Collombin & Virginie Faivre. Source: Understanding is thus one of the key aspect to focus on at the moment. If the committee manages to convince the public and a majority of political parties, the vote planned in June 2018 in the canton of Valais will have more chance of a positive outcome. Furthermore, the risk of a national referendum will be diminished, as long as the committee and the Valais emphasize a Swiss candidacy and not a cantonal one. Lastly, the committee does not propose any ex ante analysis. Such study could be useful particularly for the environment, and become a key argument to convince stakeholders. As an example, the author advises to study the possibility to frame Sion 2026’ goals on recognised schemes such as the “Science Based Targets” (SBTs). This initiative is recognised by both the WWF and the WRI (World Resources Institute). The SBTs provide companies with “clearly defined pathway to future-proof growth by specifying how much and how quickly they need to reduce their greenhouse gas emissions” (Science Based Targets, 2017). The OWG being a one-time event in Switzerland, the IOC should be the prime company to take part to the SBT. Such commitment would certainly improve their image, and conform to their Agenda 20 20. Nonetheless, since Sion 2026 may be the first city to host OWG based on the Agenda 20 20, the COGO should clearly engage with the SBT initiative to lead the way toward sustainability for future Winter Games. Recommendation 38