Reviving the Flame
Travail de Master de Tiffany Duc
Travail de Master de Tiffany Duc
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5.4.1. Tourism<br />
Swiss tourism is a mature market that needs to rejuvenate. Sion 2026 wants to bring this change through<br />
<strong>the</strong> OG. Six out of eight interviewees believe <strong>the</strong> Winter Games can revitalise winter tourism and help move<br />
toward a four seasons strategy. They also think tourism professions need to be enhanced through<br />
qualitative hospitality and services (Felli, 2017) (Riva, 2017) (Stricker, 2017).<br />
Strategies must focus on collaboration with <strong>the</strong> COJO to create or refurbish adaptable and sustainable<br />
infrastructure. Legacy projects focusing on image and added value can become excellent marketing tool to<br />
enhance <strong>the</strong> destination’s competitiveness and reach out a broad audience of potential visitors<br />
(Crettenand, 2017; De Buman, 2017; Délèze, 2017; Felli, 2017; Riva, 2017; Stricker, 2017).<br />
5.4.2. Environment<br />
The committee wishes to use <strong>the</strong> OG in Switzerland to emphasize sustainable development and<br />
environmental protection. To do so, <strong>the</strong>y focus on using existing infrastructures to reduce impact on<br />
ecosystems. Ano<strong>the</strong>r desire is to resettle <strong>the</strong> countryside by preserving <strong>the</strong> environment, and value Swiss<br />
landscapes & natural resources (Stricker, 2017).<br />
Figure 9 Swiss wind turbine<br />
Source: ©Felix Brönnimann<br />
Many interviews think it is possible for <strong>the</strong> OG to accelerate <strong>the</strong> energy transition <strong>the</strong> country voted<br />
with <strong>the</strong> “Energy 2050” initiative. The Games would be a great boost for people to change behaviour, adapt<br />
to waste sorting, or favour renewable energies (Crettenand, 2017; De Buman, 2017; Délèze, 2017; Felli,<br />
2017; Reynard, 2017; Stricker, 2017).<br />
While people are enthusiastic for <strong>the</strong> energy transition, no clear leverages are proposed to foster <strong>the</strong><br />
above legacies. As Mr. Clivaz (2017) says, <strong>the</strong> committee needs to go fur<strong>the</strong>r in <strong>the</strong> reflexion and actions<br />
<strong>the</strong>y want to take than just applying existing laws, methods and technologies. As well, Mr. Reynar (2017)<br />
emphasizes <strong>the</strong> need for <strong>the</strong> OCOG to carefully promote sustainable development, by insuring <strong>the</strong> projects<br />
will indeed focus on renewable energies and sustainability.<br />
Findings 30
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