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Reviving the Flame

Travail de Master de Tiffany Duc

The first part of

The first part of the finding presents the reader with a first definition of what a “human size” event is. For the Sion 2026’ case study, the author highlights six themes in the immediate risks for the OCOG, namely environment, politic, budget, communication, stakeholders, and legacies. The issues linked to the environment are taken care of through risks analysis and researches in each area where competitions are planned. Furthermore, related to the communication issues, if people do not understand the concept of sustainable development well or mistake it for Green washing, it is important for the committee to propose a clear explanation of sustainability within their project. Mr. Stricker (2017) assures a marketing company is working with them to improve this message and thus, also reduce issues linked with communication. Regarding the budget, one can easily understand the topic is closely related to stakeholders such as population or politicians. The three domains present specific issues to deal with, through a better, more convincing and understandable communication. Furthermore, guarantees are demanded by certain politicians, but current uncertainties of the bid renders the situation very complex to provide people with proofs. It is a vicious circle that the committee also needs to tackle. Publishing the project’s budget and its details may demand additional presentation and explanation, but also further way to guarantee how certain issues can be avoided. Finally, the perception of the IOC by the population being quite negative, it is a real challenge for them to show their good will. To do so, the IOC proposes a new organisation by insuring the reduction of bid costs and Games through a tight collaboration with the COJO and the provision of experts at their own expenses. 5.4. Legacies & Leverages What does Sion 2026 aim at achieving? This research focuses on communities’ legacies to highlight the importance intangible heritages can have for the population. The author unveils five main topics emerging from her interviews: (a) Tourism, (b) environment, (c) human capital, (d) national identity, (e) sport & youth. With this qualitative analysis, one can understand that concerns for the environment is also a concept that fits in every topic through a vision of “sustainable development”. Furthermore, one must understand that all categories can overlap, in that legacies are like the branch roots of a tree and can intertwine in their leveraging possibilities. Findings 29

5.4.1. Tourism Swiss tourism is a mature market that needs to rejuvenate. Sion 2026 wants to bring this change through the OG. Six out of eight interviewees believe the Winter Games can revitalise winter tourism and help move toward a four seasons strategy. They also think tourism professions need to be enhanced through qualitative hospitality and services (Felli, 2017) (Riva, 2017) (Stricker, 2017). Strategies must focus on collaboration with the COJO to create or refurbish adaptable and sustainable infrastructure. Legacy projects focusing on image and added value can become excellent marketing tool to enhance the destination’s competitiveness and reach out a broad audience of potential visitors (Crettenand, 2017; De Buman, 2017; Délèze, 2017; Felli, 2017; Riva, 2017; Stricker, 2017). 5.4.2. Environment The committee wishes to use the OG in Switzerland to emphasize sustainable development and environmental protection. To do so, they focus on using existing infrastructures to reduce impact on ecosystems. Another desire is to resettle the countryside by preserving the environment, and value Swiss landscapes & natural resources (Stricker, 2017). Figure 9 Swiss wind turbine Source: ©Felix Brönnimann Many interviews think it is possible for the OG to accelerate the energy transition the country voted with the “Energy 2050” initiative. The Games would be a great boost for people to change behaviour, adapt to waste sorting, or favour renewable energies (Crettenand, 2017; De Buman, 2017; Délèze, 2017; Felli, 2017; Reynard, 2017; Stricker, 2017). While people are enthusiastic for the energy transition, no clear leverages are proposed to foster the above legacies. As Mr. Clivaz (2017) says, the committee needs to go further in the reflexion and actions they want to take than just applying existing laws, methods and technologies. As well, Mr. Reynar (2017) emphasizes the need for the OCOG to carefully promote sustainable development, by insuring the projects will indeed focus on renewable energies and sustainability. Findings 30