Reviving the Flame

8.2. Project 2. Youth Multi Sports Program
The project goal is based on the desire to bring the youth back in sporting activities.
On the short term, the project focuses on engaging the youth with a variety of winter sports and bringing
them the opportunity to find interest for these activities.
A mid-term objective is to manage an inclusive program also for kids with special needs (i.e. disabled).
On the long term, the goal is to revive the Swiss winter sport culture, and establish a new generation of
sports- women and men.
8.2.1. Project’s Ideal
The ideal is to foster passion for winter sports to young people, by offering them experiences in a variety
of activities. These events should bring various stakeholders together to propose affordable prices (i.e.
material rentals, teachers, ski passes, etc.) to the youth.
The thinking is to bring the youth back to a healthier and more cohesive lifestyle, by showing them the
example through positive collaboration between the different actors of the winter sports domain.
8.2.2. Target Group
As of today, statistics show that young people participate less and less to winter sport activities. Many
sports are rather expensive since they require specific material, courses, ski passes, etc. Furthermore, the
generation Y and Z are growing in an increasingly digitalised world, where their free time is gradually spent
over smartphones, tablets, and online social medias.
The interest for outdoor sports is decreasing and health issues are slowly increasing. In Switzerland, it is
estimated that one kid out of five is overweighed or obese (Tribune de Genève, 2017). In addition, certain
specialists warn the risks numerical devices represent for toddlers and young kids: autistic behaviour and
inability to distinguish the real world from the digital one (Bieri, 2017). The increasing isolation of the youth
on numerical tools is also a risk for society’s cohesion and understanding of social behaviours.
To avoid and reverse these tendencies, the creation of a sporting program is of utmost importance to
decrease the time spent on digital platforms, improve health and reconnect kids with real-life and social
encounters. The educational side of the program must target health concerns and social relations. Outdoor
activities also encourage the discovery of local areas and are a key factor for the youth to understand the
importance to differentiate the digital from real world.
Handing over the Flame: Legacy Projects 47