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Status report on global Neem usage - Biblioteca Nacional de Portugal

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5. PROSPECTS AND POSSIBILITIES FOR FUTURE NEEM USAGE<br />

Most technical problems in neem processing have been basically solved, at least where<br />

higher technology is used. For simple and cheaper neem extracts there are still some problems<br />

such as the shelf life of neem extracts produced from <strong>on</strong>e extracti<strong>on</strong> step, formulati<strong>on</strong>,<br />

rheological properties at lower temperatures etc.<br />

What was lacking within the previous GTZ neem projects was the knowledge about ec<strong>on</strong>omic<br />

data <strong>on</strong> processing and the nati<strong>on</strong>al ec<strong>on</strong>omic level as well as marketing strategies,<br />

and market potential. Only few studies are available, which are based <strong>on</strong> limited, weak and<br />

now obsolete data (11, 14).<br />

It was <strong>on</strong> this background that GTZ c<strong>on</strong>ducted an ec<strong>on</strong>omical analysis of neem manufacturing<br />

and market analysis (34 – 37, 42) which intends to answer the following key questi<strong>on</strong>s.<br />

Key questi<strong>on</strong>s of the evaluati<strong>on</strong>:<br />

• Is neem processing profitable for small scale entrepreneurs in <strong>de</strong>veloping countries?<br />

• What are the key factors which <strong>de</strong>termine if neem processing is profitable?<br />

• To what extent can synthetic pestici<strong>de</strong>s be substituted by neem pestici<strong>de</strong>s?<br />

• What are the “bottlenecks” for neem products to gain a greater market share?<br />

• Are the c<strong>on</strong>straints caused by the internal factors of neem processing or by the frame<br />

c<strong>on</strong>diti<strong>on</strong>s?<br />

• What factors <strong>de</strong>termine the price of neem products?<br />

• What is the potential market share for neem products?<br />

A comparis<strong>on</strong> and ec<strong>on</strong>omic assessment of the existing neem processing ventures <strong>on</strong> small<br />

entrepreneur and of NGOs level has been carried out end of 1999.<br />

• The key factors for neem processing in <strong>de</strong>veloping countries are labour costs and skills<br />

(quality of the products, management skills) and to a certain extent the price of the raw<br />

material<br />

• Based <strong>on</strong> our study in all 3 countries neem processing is a or could be a highly profitable<br />

business<br />

• At the present stage neem pestici<strong>de</strong>s are covering a new created „niche“ market or are<br />

competing with other high priced synthetic or n<strong>on</strong>-synthetic pestici<strong>de</strong>s<br />

• At the present stage neem pestici<strong>de</strong>s are market as „generic“<br />

• The niche market is not exploited to its full extent due to weak marketing c<strong>on</strong>cepts<br />

(limited investment in marketing and distributi<strong>on</strong>, unfavourable frame c<strong>on</strong>diti<strong>on</strong>s, etc)<br />

• C<strong>on</strong>si<strong>de</strong>ring the pricing <strong>on</strong>ly (not taking into c<strong>on</strong>si<strong>de</strong>rati<strong>on</strong> the avoidance of envir<strong>on</strong>mental<br />

and health cost as well the chance to have a proper tool to <strong>de</strong>velop a more stable<br />

farming c<strong>on</strong>cept) neem pestici<strong>de</strong>s have to be 25-40% cheaper than offered at the<br />

present stage<br />

• With better marketing <strong>on</strong> <strong>on</strong>e hand and improved management and processing skills <strong>on</strong><br />

the other the profit margin would be c<strong>on</strong>si<strong>de</strong>rable higher<br />

99

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