OTIS Evaluation Guide (PDF) - California Department of Public Health

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106 Figure 33 OTIS Evaluation Guide • March 2007
members are fully educated about the issue. For example, based on your local environment and the content analysis of the record, you can decide whether to leave it to your coalitions to educate/persuade council members directly, or through some other, broader educational effort in the community. 6. Media Activity Record Questions for the “Media Activity Record ” form can be seen in Figure 33. What type of media activity record will be collected? Please name all the collectable media activity records here. A few examples of these kinds of records include the number of flyers, the number of news pitch letters being sent out, public service announcements (PSA) or ads, frequency of the PSA or ads, the number of audience members, media coverage area, the number of news releases, or the circulation and distribution of a local newspaper issue containing your tobacco-related story. How will the media activity record be used to advance your objective? Collecting media activity records is especially helpful when you want to know if your media activities have enough intensity. In general, media activity is a very expensive intervention. Even a big-budget media activity can yield a mediocre result if the execution is poor. With the media activity record findings, you can decide whether to intensify the media intervention, or divert the resources to other interventions. For example, an overly ambitious, cover-all type of media operation may be modified to more focused, narrower media activities that you may be more efficient. OTIS Evaluation Guide • March 2007 107
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OTIS Evaluation Guide California De
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Contents Acknowledgements .........
Page 5 and 6:
Acknowledgments The OTIS Evaluation
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March 2007 Introduction To facilita
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Chapter 1 Perfecting Your Objective
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2. Measurable or Observable: This d
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Recap • • • • • Examples
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Sample Objectives for Communities o
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Tobacco Marketing and Deglamorizati
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Tobacco Marketing and Deglamorizati
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Reduce Tobacco Industry Influence E
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Priority Area: Countering Pro-Tobac
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Priority Area: Reduce Exposure to S
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Reduce Exposure to Secondhand Smoke
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Priority Area: Reduce the Availabil
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Reduce the Availability of Tobacco
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Priority Area: Reduce the Availabil
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Reduce the Availability of Tobacco
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Priority Area: Promote Tobacco Cess
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Priority Area: Promote Tobacco Cess
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Social Capital Assets (2) Definitio
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Cultural Diversity and Cultural Com
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Cultural Diversity and Cultural Com
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Chapter 2 Understanding How the Eva
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2. Terms Throughout the evaluation
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1. Policy Plan Types (Single and Mu
Page 63 and 64: In general, we encourage you to pur
Page 65 and 66: The question in Figure 8 distinguis
Page 67 and 68: Chapter 3 Expanding The Evaluation
Page 69 and 70: Evaluation of policy implementation
Page 71 and 72: Figure 12 OTIS Evaluation Guide •
Page 73 and 74: • Policy implementation only This
Page 75 and 76: Figure 15 OTIS Evaluation Guide •
Page 77 and 78: C. Individual Behavior Change The e
Page 79 and 80: E. Other without Measurable Outcome
Page 81 and 82: Decision Tree: Data Collection by P
Page 83 and 84: Chapter 4 Developing The Evaluation
Page 85 and 86: Part A. Outcome Data Collection OTI
Page 87 and 88: and attitudes, this is not your out
Page 89 and 90: experimental designs is that you ca
Page 91 and 92: 2. Collection of Outcome Data Activ
Page 93 and 94: Describe the activities and resourc
Page 95 and 96: How will the sample be selected? Ce
Page 97 and 98: Process data collection Your object
Page 99 and 100: Collection of Outcome Data Activity
Page 101 and 102: Information Requested Response Type
Page 103 and 104: Part B. Process Data Collection Pro
Page 105 and 106: • Percent Deliverables The progra
Page 107 and 108: How many times will this focus grou
Page 109 and 110: Who will be the key informants? Key
Page 111 and 112: ever, conducting a random sample ca
Page 113: How many waves of the survey will b
Page 117 and 118: 7. Data Collection Training Questio
Page 119 and 120: 8. Observation Data Questions for t
Page 121 and 122: 9. Youth Tobacco Purchase Survey (Y
Page 123 and 124: 10. Other The previous nine example
Page 125 and 126: Key Informant Interview Process Dat
Page 127 and 128: Education/Participant Survey Proces
Page 129 and 130: Media Activity Record Process Data
Page 131 and 132: Observation Data Process Data Colle
Page 133 and 134: Other Process Data Collection Objec
Page 135 and 136: Part C. Evaluation Reporting After
Page 137 and 138: How will the results be disseminate
Page 139 and 140: Part D. Writing an Evaluation Summa
Page 141 and 142: Additional Terms Study design: The
Page 143 and 144: Resources A. Books Books pertaining
Page 145 and 146: C. Websites • Action on Smoking a
Page 147 and 148: E. Rating Final Evaluation Reports
Page 149: Sample Evaluation Plans Enclosed is
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