OTIS Evaluation Guide (PDF) - California Department of Public Health

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Monitoring Some of the questions simply gather information that will facilitate the monitoring process, such as the timeframe selection, deliverable percentages, and copyright. These items will not be discussed here. Data Collection Instruments The following questions may be crucial to the success of your evaluation plan, and begin with the following two questions (see also Figure 22): • What instrument(s) will be used to collect the data for this outcome objective? (Bar Patron Survey, Youth Tobacco Purchase Survey, Project SMART Money Observation Form, etc.) • Describe the activities and resources to be used to design the above instrument: (Collect and review similar instruments developed by others, pilot-test the instruments, etc.) 84 Figure 22 What instruments will be used to collect the data for your outcome objective? The tobacco control program in California has funded the TC Evaluation Center to assist funded programs with their evaluation-related questions. The TC Evaluation Center is also home to a repository of data collection instruments that can be helpful to your evaluation needs. Some of these instruments can also be found on the County and Statewide Archive of Tobacco Statistics (C-STATS) website (www.cstats.info). These instruments have been tested and evaluated as appropriate measurement tools, and it is highly recommended that you take advantage of them. Utilizing these instruments allows you to compare your results with statewide and/or countywide data. You can always make some modifications to previously developed instruments. For example, you can delete one or two questions to make a questionnaire shorter. Please specify the name of the instrument you are going to use and/or briefly describe the main purpose of the instrument, for example, Youth Tobacco Purchase Survey (YTPS), bar observational survey, etc. Some data collection tools may not be included in the drop-down menu because they do not involve OUTCOME data (e.g. an existing key informant interview or an opinion poll instrument). OTIS Evaluation Guide • March 2007
Describe the activities and resources to be used to design the above instruments If the instruments you want to use are nowhere to be found, and you have to create one yourself, you are faced with a difficult job. If you are not a survey design specialist, please do not hesitate to use an existing one or contact an Evaluation Associate at the TC Evaluation Center, who may be able to recommend questions from various sources to best meet your needs. Remember, a poorly developed questionnaire might waste a large portion of your budget. Pilot testing should be done before any instrument is formally used. Methods for Collecting Data Once you have described your data collection instruments, OTIS asks you to describe your methods for collecting the data with the following two questions (see Figure 23): • Which is the primary method in which the outcome data will be collected? • What is the primary source where the outcome data will be collected? Figure 23 Which is the primary method in which the outcome data will be collected? Common methods for collecting data include: telephone surveys, mail surveys, group-administered surveys, face-to- face interviews, and observations. Each method has its pros and cons. • Mail surveys are very inexpensive, but tend to have very low response rates (from 10% to 30%) unless intensive follow-up is applied. Because there are no instructions from an interviewer or instructor, as in telephone surveys and face-to-face surveys, the quality may be compromised. The pros of this method include giving respondents more time to think about their answers and enables you to collect data from a large group of people from a wide geographical area. • Written questionnaires are the most economical way to conduct a survey when your sample size is not too large, especially if it is self-administrated. All you need are some paper and pens. However, this approach may compromise the representativeness of the sample. • Face-to-face surveys are very useful for complicated questions where probing by the interviewer and/or clarification is needed by both parties. They may also be necessary to collect information from subjects with low literacy or other special needs. Unlike written questionnaires, interviewers record the answers from the respondents. Travel and training are associated costs to be considered. • Telephone surveys: Computerized programs are often utilized to conduct telephone interviews. However, a computer assisted telephone survey is often costly, especially when you are trying to get a randomly selected sample. If you decide to do telephone surveys without the help of computer programs and the sample size is manageable, this method can be less expensive than face-to-face surveys. The response rate is better than a mail survey but may be worse than face-to-face surveys. OTIS Evaluation Guide • March 2007 85
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OTIS Evaluation Guide California De
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Contents Acknowledgements .........
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Acknowledgments The OTIS Evaluation
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March 2007 Introduction To facilita
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Chapter 1 Perfecting Your Objective
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2. Measurable or Observable: This d
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Recap • • • • • Examples
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Sample Objectives for Communities o
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Tobacco Marketing and Deglamorizati
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Tobacco Marketing and Deglamorizati
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Reduce Tobacco Industry Influence E
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Priority Area: Countering Pro-Tobac
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Priority Area: Reduce Exposure to S
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Reduce Exposure to Secondhand Smoke
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Priority Area: Reduce the Availabil
Page 41 and 42: Reduce the Availability of Tobacco
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Page 45 and 46: Reduce the Availability of Tobacco
Page 47 and 48: Priority Area: Promote Tobacco Cess
Page 49 and 50: Priority Area: Promote Tobacco Cess
Page 51 and 52: Social Capital Assets (2) Definitio
Page 53 and 54: Cultural Diversity and Cultural Com
Page 55 and 56: Cultural Diversity and Cultural Com
Page 57 and 58: Chapter 2 Understanding How the Eva
Page 59 and 60: 2. Terms Throughout the evaluation
Page 61 and 62: 1. Policy Plan Types (Single and Mu
Page 63 and 64: In general, we encourage you to pur
Page 65 and 66: The question in Figure 8 distinguis
Page 67 and 68: Chapter 3 Expanding The Evaluation
Page 69 and 70: Evaluation of policy implementation
Page 71 and 72: Figure 12 OTIS Evaluation Guide •
Page 73 and 74: • Policy implementation only This
Page 75 and 76: Figure 15 OTIS Evaluation Guide •
Page 77 and 78: C. Individual Behavior Change The e
Page 79 and 80: E. Other without Measurable Outcome
Page 81 and 82: Decision Tree: Data Collection by P
Page 83 and 84: Chapter 4 Developing The Evaluation
Page 85 and 86: Part A. Outcome Data Collection OTI
Page 87 and 88: and attitudes, this is not your out
Page 89 and 90: experimental designs is that you ca
Page 91: 2. Collection of Outcome Data Activ
Page 95 and 96: How will the sample be selected? Ce
Page 97 and 98: Process data collection Your object
Page 99 and 100: Collection of Outcome Data Activity
Page 101 and 102: Information Requested Response Type
Page 103 and 104: Part B. Process Data Collection Pro
Page 105 and 106: • Percent Deliverables The progra
Page 107 and 108: How many times will this focus grou
Page 109 and 110: Who will be the key informants? Key
Page 111 and 112: ever, conducting a random sample ca
Page 113 and 114: How many waves of the survey will b
Page 115 and 116: members are fully educated about th
Page 117 and 118: 7. Data Collection Training Questio
Page 119 and 120: 8. Observation Data Questions for t
Page 121 and 122: 9. Youth Tobacco Purchase Survey (Y
Page 123 and 124: 10. Other The previous nine example
Page 125 and 126: Key Informant Interview Process Dat
Page 127 and 128: Education/Participant Survey Proces
Page 129 and 130: Media Activity Record Process Data
Page 131 and 132: Observation Data Process Data Colle
Page 133 and 134: Other Process Data Collection Objec
Page 135 and 136: Part C. Evaluation Reporting After
Page 137 and 138: How will the results be disseminate
Page 139 and 140: Part D. Writing an Evaluation Summa
Page 141 and 142: Additional Terms Study design: The
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Resources A. Books Books pertaining
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C. Websites • Action on Smoking a
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E. Rating Final Evaluation Reports
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Sample Evaluation Plans Enclosed is
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