OTIS Evaluation Guide (PDF) - California Department of Public Health

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D. Other with Measurable Outcome Non-policy related objectives that do not result in individual behavior change might have a measurable outcome, such as some asset-related objectives (e.g., increased per capita spending for local tobacco control activities). If you responded “Yes” to the question of whether you have a measurable outcome, OTIS takes you to the “Scope of Work Objective View” page, where the “Evaluation Design” section includes collection of outcome data design, as shown in Figure 18. 70 Figure 18 ➧ OTIS Evaluation Guide • March 2007
E. Other without Measurable Outcome If you answer “No” to the question in Figure 8, OTIS takes you to the “Scope of Work Objective View” evaluation section. Objectives that are asset-related but do not have a measurable outcome, such as collaboration with other community partners to assess CX indicators. You are only prompted to enter different process data collection activities, such as satisfaction surveys or key informant interviews. Recap: Sequential steps allowed you to add more detail to your evaluation design. OTIS uses a programmed decision tree to categorize your information and customize the evaluation plan to meet the needs of your objective (e.g. selecting outcome data collection for an objective that addresses policy implementation only). Completed data entries in the “Evaluation Design” section are now displayed in the “Scope of Work Objective View” screen. OTIS Evaluation Guide • March 2007 71
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OTIS Evaluation Guide California De
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Contents Acknowledgements .........
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Acknowledgments The OTIS Evaluation
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March 2007 Introduction To facilita
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Chapter 1 Perfecting Your Objective
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2. Measurable or Observable: This d
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Recap • • • • • Examples
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Sample Objectives for Communities o
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Tobacco Marketing and Deglamorizati
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Tobacco Marketing and Deglamorizati
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Reduce Tobacco Industry Influence E
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Priority Area: Countering Pro-Tobac
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Priority Area: Reduce Exposure to S
Page 27 and 28: Reduce Exposure to Secondhand Smoke
Page 39 and 40: Priority Area: Reduce the Availabil
Page 41 and 42: Reduce the Availability of Tobacco
Page 43 and 44: Priority Area: Reduce the Availabil
Page 45 and 46: Reduce the Availability of Tobacco
Page 47 and 48: Priority Area: Promote Tobacco Cess
Page 49 and 50: Priority Area: Promote Tobacco Cess
Page 51 and 52: Social Capital Assets (2) Definitio
Page 53 and 54: Cultural Diversity and Cultural Com
Page 55 and 56: Cultural Diversity and Cultural Com
Page 57 and 58: Chapter 2 Understanding How the Eva
Page 59 and 60: 2. Terms Throughout the evaluation
Page 61 and 62: 1. Policy Plan Types (Single and Mu
Page 63 and 64: In general, we encourage you to pur
Page 65 and 66: The question in Figure 8 distinguis
Page 67 and 68: Chapter 3 Expanding The Evaluation
Page 69 and 70: Evaluation of policy implementation
Page 71 and 72: Figure 12 OTIS Evaluation Guide •
Page 73 and 74: • Policy implementation only This
Page 75 and 76: Figure 15 OTIS Evaluation Guide •
Page 77: C. Individual Behavior Change The e
Page 81 and 82: Decision Tree: Data Collection by P
Page 83 and 84: Chapter 4 Developing The Evaluation
Page 85 and 86: Part A. Outcome Data Collection OTI
Page 87 and 88: and attitudes, this is not your out
Page 89 and 90: experimental designs is that you ca
Page 91 and 92: 2. Collection of Outcome Data Activ
Page 93 and 94: Describe the activities and resourc
Page 95 and 96: How will the sample be selected? Ce
Page 97 and 98: Process data collection Your object
Page 99 and 100: Collection of Outcome Data Activity
Page 101 and 102: Information Requested Response Type
Page 103 and 104: Part B. Process Data Collection Pro
Page 105 and 106: • Percent Deliverables The progra
Page 107 and 108: How many times will this focus grou
Page 109 and 110: Who will be the key informants? Key
Page 111 and 112: ever, conducting a random sample ca
Page 113 and 114: How many waves of the survey will b
Page 115 and 116: members are fully educated about th
Page 117 and 118: 7. Data Collection Training Questio
Page 119 and 120: 8. Observation Data Questions for t
Page 121 and 122: 9. Youth Tobacco Purchase Survey (Y
Page 123 and 124: 10. Other The previous nine example
Page 125 and 126: Key Informant Interview Process Dat
Page 127 and 128: Education/Participant Survey Proces
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Media Activity Record Process Data
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Observation Data Process Data Colle
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Other Process Data Collection Objec
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Part C. Evaluation Reporting After
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How will the results be disseminate
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Part D. Writing an Evaluation Summa
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Additional Terms Study design: The
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Resources A. Books Books pertaining
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C. Websites • Action on Smoking a
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E. Rating Final Evaluation Reports
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Sample Evaluation Plans Enclosed is
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