OTIS Evaluation Guide (PDF) - California Department of Public Health

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64 Figure 13 In summary: • Policy adoption only This plan type requires only process data collection in its evaluation design. Click on the “Add Collection of Process Data Activity” link to enter different types of process data collection (focus groups, key informant interviews, etc.). Figure 12 • Policy adoption and implementation This plan type requires you to describe how you will collect process data (for policy adoption) and outcome data (for policy implementation) in its evaluation design. The next chapter provides details on how to complete questions in the “Add Collection of Process Data Activity” and “Collection of Outcome Data Design” links. Figure 13 OTIS Evaluation Guide • March 2007
• Policy implementation only This plan type requires you to describe how you will collect outcome data regarding the implementation of a policy. You may choose to collect process data on the implentationof the policy, but it is not required. You should see the same links as described above. (Figure 10) B. Multiple Policies If your objective involves the adoption of Multiple Policies (“Yes” answer to the question in Figure 6), such as a tobacco retail licensing policy accompanied by a ban on the distribution of free tobacco samples or coupons for free tobacco products, OTIS will lead you to Figure 14 to provide more information. Figure 14 What specific policy outcome is being measured? As with Single Policy objectives, the purpose of the first question is to underscore the fact that the goal and the outcome of the objective is adoption of the policy instead of other factors such as increased public awareness. Are the policies expected to be enacted at the same time? This question is unique to Multiple Policies objectives. If your objective is a new initiative, it will be difficult to determine when all the policies or all the components of a policy will be adopted. Your answer to this question will be guided by many factors, including, but not limited to: • level of public support for the policies, • understanding of the political climate for the respective policies, OTIS Evaluation Guide • March 2007 65
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OTIS Evaluation Guide California De
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Contents Acknowledgements .........
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Acknowledgments The OTIS Evaluation
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March 2007 Introduction To facilita
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Chapter 1 Perfecting Your Objective
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2. Measurable or Observable: This d
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Recap • • • • • Examples
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Sample Objectives for Communities o
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Tobacco Marketing and Deglamorizati
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Tobacco Marketing and Deglamorizati
Page 21 and 22: Reduce Tobacco Industry Influence E
Page 23 and 24: Priority Area: Countering Pro-Tobac
Page 25 and 26: Priority Area: Reduce Exposure to S
Page 27 and 28: Reduce Exposure to Secondhand Smoke
Page 39 and 40: Priority Area: Reduce the Availabil
Page 41 and 42: Reduce the Availability of Tobacco
Page 43 and 44: Priority Area: Reduce the Availabil
Page 45 and 46: Reduce the Availability of Tobacco
Page 47 and 48: Priority Area: Promote Tobacco Cess
Page 49 and 50: Priority Area: Promote Tobacco Cess
Page 51 and 52: Social Capital Assets (2) Definitio
Page 53 and 54: Cultural Diversity and Cultural Com
Page 55 and 56: Cultural Diversity and Cultural Com
Page 57 and 58: Chapter 2 Understanding How the Eva
Page 59 and 60: 2. Terms Throughout the evaluation
Page 61 and 62: 1. Policy Plan Types (Single and Mu
Page 63 and 64: In general, we encourage you to pur
Page 65 and 66: The question in Figure 8 distinguis
Page 67 and 68: Chapter 3 Expanding The Evaluation
Page 69 and 70: Evaluation of policy implementation
Page 71: Figure 12 OTIS Evaluation Guide •
Page 75 and 76: Figure 15 OTIS Evaluation Guide •
Page 77 and 78: C. Individual Behavior Change The e
Page 79 and 80: E. Other without Measurable Outcome
Page 81 and 82: Decision Tree: Data Collection by P
Page 83 and 84: Chapter 4 Developing The Evaluation
Page 85 and 86: Part A. Outcome Data Collection OTI
Page 87 and 88: and attitudes, this is not your out
Page 89 and 90: experimental designs is that you ca
Page 91 and 92: 2. Collection of Outcome Data Activ
Page 93 and 94: Describe the activities and resourc
Page 95 and 96: How will the sample be selected? Ce
Page 97 and 98: Process data collection Your object
Page 99 and 100: Collection of Outcome Data Activity
Page 101 and 102: Information Requested Response Type
Page 103 and 104: Part B. Process Data Collection Pro
Page 105 and 106: • Percent Deliverables The progra
Page 107 and 108: How many times will this focus grou
Page 109 and 110: Who will be the key informants? Key
Page 111 and 112: ever, conducting a random sample ca
Page 113 and 114: How many waves of the survey will b
Page 115 and 116: members are fully educated about th
Page 117 and 118: 7. Data Collection Training Questio
Page 119 and 120: 8. Observation Data Questions for t
Page 121 and 122: 9. Youth Tobacco Purchase Survey (Y
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10. Other The previous nine example
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Key Informant Interview Process Dat
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Education/Participant Survey Proces
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Media Activity Record Process Data
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Observation Data Process Data Colle
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Other Process Data Collection Objec
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Part C. Evaluation Reporting After
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How will the results be disseminate
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Part D. Writing an Evaluation Summa
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Additional Terms Study design: The
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Resources A. Books Books pertaining
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C. Websites • Action on Smoking a
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E. Rating Final Evaluation Reports
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Sample Evaluation Plans Enclosed is
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