OTIS Evaluation Guide (PDF) - California Department of Public Health

Tobacco Marketing and Deglamorization Indicators (continued)
Community Indicator Sample Objective
• By June 30, 2008, at least two prominent African American celebrities will advocate
against tobacco use and refuse to participate in sporting or entertainment events that promote
tobacco use.
• By December 31, 2007 the Hollyland County Board of Supervisors and 3 cities will pass
resolutions supporting smoke-free movies including an “R” rating for movies that depict smoking,
requiring a certificate of no pay-off in the credits, and halting the depiction of tobacco brands
in movies.
• By June 30, 2010, elected officials in three cities of Coffee County will adopt a resolution
recommending the Motion Picture Association of American require the following: 1) rate any film
that shows images of tobacco use with an “R” rating, 2) producers post a certificate in the closing
credits declaring nobody on the production received anything of value from anyone in exchange
for using or displaying tobacco, 3) studios and theaters to require a strong anti-tobacco ad to run
before any film with tobacco present, and 4) stop allowing any tobacco brand identification
in the film.
• By June 30, 2010, all movie theaters in three cities of Coffee County will adopt a policy to run
anti-smoking ads before any movie with a PG-13 rating or lower in which there is depiction of
smoking present.
• By June 30, 2009, at least four Hispanic/Latino youth organizations will advocate against
tobacco use in G, PG, and PG-13 rated movies and will endorse the resolution that the Motion
Picture Association of American should rate any film that shows images of tobacco use with
an “R” rating.
1.1.11 Number and type of tobacco
use, tobacco advertising, and
secondhand smoke depiction
by the entertainment industry
(e.g., movies, music videos, TV,
music, etc.)
-or-
The extent that elected officials,
parent organizations,
health groups, and others
adopt resolutions and voluntary
policies that promote a
socially responsible depiction
of tobacco use, tobacco advertising,
and secondhand smoke
by the entertainment industry
(e.g., movies, music videos, TV,
music, etc.)
OTIS Evaluation Guide • March 2007
• By May 30, 2008, one major chain store in Progressive County will voluntarily agree in writing
to stop selling candy look alike tobacco products such as bubble gum cigars/chew and
candy cigarettes.
• By June 30, 2008, the Arugula County Fair Board will adopt a policy to restrict smoking within
15 ft. of the family picnic area, children’s amusement areas and grandstands as well as prohibit
the sale of candy or toy “look alike” cigarette or chewing tobacco items. (Combination objective
for indicators 1.1.12 and 2.2.16)
1.1.12 Extent of the availability of
candy look-alike tobacco
products
-or-
Proportion of businesses that
adopt a voluntary policy not to
sell candy look-alike tobacco
products
11