OTIS Evaluation Guide (PDF) - California Department of Public Health

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2. Individual Behavior Change Plan Type: If you answered “No” to the policy question in Figure 5, OTIS leads you to Figure 7. Since you answered that your objective is not policy-related, you will be asked the question: • Will this objective involve individual behavior change? “Yes” Response If your objective will result in individual behavior change, such as individual smoking cessation or family smoke-free policies, answer “Yes.” If you answered “Yes,” this is clearly an “individual behavior change” evaluation Plan Type. “No” Response If your objective will not result in individual behavior change, select “No.” Again, if your objective deals with the provision of training and technical assistance, you should answer “No” to this question. 3. Other Plan Types: In previous years, most objectives have involved either policy adoption or individual behavior change. If you answered “No” to the question in Figure 7, the objective does not fall into one of those common categories. What kind of objective will this be? Some general examples are asset-related objectives and service-related objectives.These objectives are defined as “Other” in the OTIS evaluation plan. An example is the proportion of local Proposition 10 funds that are appropriated for prenatal/postnatal tobacco cessation programs. 56 • Some objectives fall into the “Other” category and have a measurable outcome, such as coalition members’ degree of satisfaction with new coalitions. In these cases, quantitative outcome data will be needed to evaluate the objectives. • Some objectives fall into the “Other” category and do not have a measurable outcome. Process data would need to be collected to evaluate them. OTIS Evaluation Guide • March 2007
The question in Figure 8 distinguishes between these two “Other” Plan Types. A “Yes” answer will categorize the objective as an “Other with a measurable outcome” evaluation Plan Type. Conversely, a “No” answer makes the objective an “Other without a measurable outcome” Plan Type. Figure 8 Recap: The OTIS evaluation design at this point has categorized your objective into one of the five types of Plans below: 1. Single Policy 2. Multiple Policies (refers to several different types of policies in one objective) 3. Individual Behavior Change 4. Other with Measurable Outcome 5. Other without Measurable Outcome A review of the flow chart in Figure 4 summarizes the process you just completed. OTIS Evaluation Guide • March 2007 57
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OTIS Evaluation Guide California De
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Contents Acknowledgements .........
Page 5 and 6:
Acknowledgments The OTIS Evaluation
Page 7 and 8:
March 2007 Introduction To facilita
Page 9 and 10:
Chapter 1 Perfecting Your Objective
Page 11 and 12:
2. Measurable or Observable: This d
Page 13 and 14: Recap • • • • • Examples
Page 15 and 16: Sample Objectives for Communities o
Page 17 and 18: Tobacco Marketing and Deglamorizati
Page 19 and 20: Tobacco Marketing and Deglamorizati
Page 21 and 22: Reduce Tobacco Industry Influence E
Page 23 and 24: Priority Area: Countering Pro-Tobac
Page 25 and 26: Priority Area: Reduce Exposure to S
Page 27 and 28: Reduce Exposure to Secondhand Smoke
Page 39 and 40: Priority Area: Reduce the Availabil
Page 41 and 42: Reduce the Availability of Tobacco
Page 43 and 44: Priority Area: Reduce the Availabil
Page 45 and 46: Reduce the Availability of Tobacco
Page 47 and 48: Priority Area: Promote Tobacco Cess
Page 49 and 50: Priority Area: Promote Tobacco Cess
Page 51 and 52: Social Capital Assets (2) Definitio
Page 53 and 54: Cultural Diversity and Cultural Com
Page 55 and 56: Cultural Diversity and Cultural Com
Page 57 and 58: Chapter 2 Understanding How the Eva
Page 59 and 60: 2. Terms Throughout the evaluation
Page 61 and 62: 1. Policy Plan Types (Single and Mu
Page 63: In general, we encourage you to pur
Page 67 and 68: Chapter 3 Expanding The Evaluation
Page 69 and 70: Evaluation of policy implementation
Page 71 and 72: Figure 12 OTIS Evaluation Guide •
Page 73 and 74: • Policy implementation only This
Page 75 and 76: Figure 15 OTIS Evaluation Guide •
Page 77 and 78: C. Individual Behavior Change The e
Page 79 and 80: E. Other without Measurable Outcome
Page 81 and 82: Decision Tree: Data Collection by P
Page 83 and 84: Chapter 4 Developing The Evaluation
Page 85 and 86: Part A. Outcome Data Collection OTI
Page 87 and 88: and attitudes, this is not your out
Page 89 and 90: experimental designs is that you ca
Page 91 and 92: 2. Collection of Outcome Data Activ
Page 93 and 94: Describe the activities and resourc
Page 95 and 96: How will the sample be selected? Ce
Page 97 and 98: Process data collection Your object
Page 99 and 100: Collection of Outcome Data Activity
Page 101 and 102: Information Requested Response Type
Page 103 and 104: Part B. Process Data Collection Pro
Page 105 and 106: • Percent Deliverables The progra
Page 107 and 108: How many times will this focus grou
Page 109 and 110: Who will be the key informants? Key
Page 111 and 112: ever, conducting a random sample ca
Page 113 and 114: How many waves of the survey will b
Page 115 and 116:
members are fully educated about th
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7. Data Collection Training Questio
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8. Observation Data Questions for t
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9. Youth Tobacco Purchase Survey (Y
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10. Other The previous nine example
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Key Informant Interview Process Dat
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Education/Participant Survey Proces
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Media Activity Record Process Data
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Observation Data Process Data Colle
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Other Process Data Collection Objec
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Part C. Evaluation Reporting After
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How will the results be disseminate
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Part D. Writing an Evaluation Summa
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Additional Terms Study design: The
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Resources A. Books Books pertaining
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C. Websites • Action on Smoking a
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E. Rating Final Evaluation Reports
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Sample Evaluation Plans Enclosed is
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