OTIS Evaluation Guide (PDF) - California Department of Public Health

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Tobacco Marketing and Deglamorization Indicators (continued) 8 Community Indicator Sample Objective • By June 30, 2009, two local newspapers in the city of Chocolate will adopt a voluntary policy to reject all tobacco company brand advertising. • By June 30, 2009 at least 4 newspapers and magazines that target the LGBT community in Cocoa County will adopt and implement a policy against accepting advertising from tobacco companies and will run at least one article per year about tobacco control issues. (Combination objective for indicators 1.1.3 and 1.1.13) 1.1.3 Number and type of tobacco advertisements in print media such as magazines and newspapers -or- Proportion of print media organizations (e.g., magazines and newspapers) with a voluntary policy that regulates tobacco advertising • By May 30, 2008, the number of outdoor tobacco billboards in Rosemary City that are less than 14 square feet will be reduced from 20 per square mile to 10 per square mile. 1.1.4 Number and type of tobacco billboards that do not exceed 14 square feet that appear on the property of retail stores • By June 30, 2007, the occurrence of MSA violations and violations of Health and Safety Code Sections 118950, 17537.3, 17207, 17534 and 17535 (sampling) at 2 rodeos conducted in Basil County will be zero. (Combination objective for indicators 1.1.5 and 3.1.7) 1.1.5 Number and type of Master Settlement Agreement violations by tobacco companies for outdoor advertising, print advertising, sponsorship, and promotional requirements OTIS Evaluation Guide • March 2007
Tobacco Marketing and Deglamorization Indicators (continued) Community Indicator Sample Objective • By June 30, 2010, a minimum of 5 African American/African Immigrant college campus organizations or clubs at University School and Higher Learning City College will adopt policies against accepting tobacco industry sponsorship and will establish a written smoke-free events policy. (Combination objective for 1.1.6 and 2.2.16) • By June 30, 2010, a minimum of 10 Asian American and Pacific Islander fairs, festivals or organizations in Southern California County will adopt written policies against accepting tobacco industry contributions. • By June 30, 2010, 8 museums who previously did not accept tobacco industry funding in Thyme County will adopt a policy against accepting tobacco industry funding. • By June 30, 2010, at least 3 cities in Oregano County will adopt a policy prohibiting tobacco industry sponsorship at their community events • By June 30th, 2010, the Buffalo City Rodeo Board will adopt a policy against accepting tobacco industry contributions. 1.1.6 Number and type of tobacco company sponsorship at public and private events including county fairs, rodeo, motor sports, other sporting events, parades, concerts, museums, dances, festivals, business, etc. -or- Proportion of entertainment and sporting venues with a voluntary policy that regulates tobacco company sponsorship including county fairs, rodeo, motor sports, other sporting events, parades, concerts, museums, dances, festivals, business, etc. -or- Proportion of communities with a policy that regulates tobacco company sponsorship at entertainment and sporting venues such as fairgrounds, concerts, museums, and events such as dance, business, festivals, etc. OTIS Evaluation Guide • March 2007 • By June 30, 2010 a minimum of 4 bars frequented by African Americans/ African Immigrants in Salad County will adopt a policy not to accept tobacco industry sponsorship as a result of an advocacy campaign. • By March 17, 2010, the number of tobacco sponsored bars and club nights, that have a large AAPI clientele in Rave County, will decrease from a baseline established in 2004 by 40% as a result of a local advocacy campaign. • By May 30, 2008 8 of 20 bars or nightclubs in Brevé City that are frequented by LGBT community members will adopt and implement policies against accepting tobacco industry bar night sponsorships and free tobacco sampling. (Combination objective for indicators 1.1.7 and 3.2.4). • By May 30, 2008, 2 weekly entertainment newspapers serving Caramel City will adopt a policy against accepting tobacco ads sponsoring entertainment events and featuring tobacco company names, brands or logos. 1.1.7 Number and type of tobacco company sponsorship and advertising at bars and clubs -or- Proportion of bars and clubs with a voluntary policy prohibiting tobacco-company sponsorship and advertising 9
Page 1 and 2: OTIS Evaluation Guide California De
Page 3 and 4: Contents Acknowledgements .........
Page 5 and 6: Acknowledgments The OTIS Evaluation
Page 7 and 8: March 2007 Introduction To facilita
Page 9 and 10: Chapter 1 Perfecting Your Objective
Page 11 and 12: 2. Measurable or Observable: This d
Page 13 and 14: Recap • • • • • Examples
Page 15: Sample Objectives for Communities o
Page 19 and 20: Tobacco Marketing and Deglamorizati
Page 21 and 22: Reduce Tobacco Industry Influence E
Page 23 and 24: Priority Area: Countering Pro-Tobac
Page 25 and 26: Priority Area: Reduce Exposure to S
Page 27 and 28: Reduce Exposure to Secondhand Smoke
Page 39 and 40: Priority Area: Reduce the Availabil
Page 41 and 42: Reduce the Availability of Tobacco
Page 43 and 44: Priority Area: Reduce the Availabil
Page 45 and 46: Reduce the Availability of Tobacco
Page 47 and 48: Priority Area: Promote Tobacco Cess
Page 49 and 50: Priority Area: Promote Tobacco Cess
Page 51 and 52: Social Capital Assets (2) Definitio
Page 53 and 54: Cultural Diversity and Cultural Com
Page 55 and 56: Cultural Diversity and Cultural Com
Page 57 and 58: Chapter 2 Understanding How the Eva
Page 59 and 60: 2. Terms Throughout the evaluation
Page 61 and 62: 1. Policy Plan Types (Single and Mu
Page 63 and 64: In general, we encourage you to pur
Page 65 and 66: The question in Figure 8 distinguis
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Chapter 3 Expanding The Evaluation
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Evaluation of policy implementation
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Figure 12 OTIS Evaluation Guide •
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• Policy implementation only This
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Figure 15 OTIS Evaluation Guide •
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C. Individual Behavior Change The e
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E. Other without Measurable Outcome
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Decision Tree: Data Collection by P
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Chapter 4 Developing The Evaluation
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Part A. Outcome Data Collection OTI
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and attitudes, this is not your out
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experimental designs is that you ca
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2. Collection of Outcome Data Activ
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Describe the activities and resourc
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How will the sample be selected? Ce
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Process data collection Your object
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Collection of Outcome Data Activity
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Information Requested Response Type
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Part B. Process Data Collection Pro
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• Percent Deliverables The progra
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How many times will this focus grou
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Who will be the key informants? Key
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ever, conducting a random sample ca
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How many waves of the survey will b
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members are fully educated about th
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7. Data Collection Training Questio
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8. Observation Data Questions for t
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9. Youth Tobacco Purchase Survey (Y
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10. Other The previous nine example
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Key Informant Interview Process Dat
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Education/Participant Survey Proces
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Media Activity Record Process Data
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Observation Data Process Data Colle
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Other Process Data Collection Objec
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Part C. Evaluation Reporting After
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How will the results be disseminate
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Part D. Writing an Evaluation Summa
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Additional Terms Study design: The
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Resources A. Books Books pertaining
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C. Websites • Action on Smoking a
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E. Rating Final Evaluation Reports
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Sample Evaluation Plans Enclosed is
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