OTIS Evaluation Guide (PDF) - California Department of Public Health

Chapter 3
Expanding The Evaluation Design
In this chapter:
How to add more details to the “Evaluation Design” section, using the five plan types described in the previous
chapter:
• Single Policy
• Multiple Policies
• Individual Behavior Change
• Other with Measurable Outcome
• Other without Measurable Outcome
OTIS helps create the evaluation design for your specific objective
Glossary
• Outcome evaluation: An evaluation procedure that assesses the extent to which an intervention actually
produces change in people or communities. For example, outcomes of interest might include the knowledge,
beliefs, attitudes, awareness or behaviors of participants, funding levels within communities, etc.
• Policy adoption: Includes activities to facilitate enactment of a policy.
• Policy implementation: Includes educational, media and enforcement strategies to facilitate
compliance with a policy.
• Process evaluation: An evaluation procedure aimed at describing and/or understanding how an
intervention is implemented, the factors that influenced implementation in a positive or negative way;
satisfaction with various activities; the demonstration of the problem’s magnitude; and/or the demonstration
of public awareness or support for an issue. Process evaluation can help to identify changes needed to
improve the design or delivery of the intervention.
OTIS Evaluation Guide • March 2007
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