OTIS Evaluation Guide (PDF) - California Department of Public Health

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6 OTIS Evaluation Guide • March 2007
Sample Objectives for Communities of Excellence Indicators Priority Area: Counter Pro-Tobacco Influences (1) Tobacco Marketing and Deglamorization Indicators (.1) Definition: Addresses the: 1) marketing tactics used to promote tobacco products and their use, 2) the public image of tobacco companies, and 3) activities to counter the marketing, glamorization and normalization of tobacco use. Community Indicator Sample Objective • By June 30, 2010, the tobacco retail licensing ordinance for Strawberry City will be amended to include a provision that in-store tobacco ads and promotions must be removed during the period of license suspension or revocation. • By June 30, 2009, 10 independent pharmacies in Orange City will adopt a policy to eliminate all in-store tobacco advertising and promotions which will be confirmed by observations six months following the policy adoption. • By June 30, 2010, the mean number of tobacco advertising signs and functional items in convenience stores in Pear City will decrease from 10.6 items per store to no more than 5 items per store. 1.1.1 Number and type of in-store tobacco advertising and promotions -or- Proportion of businesses with voluntary policies that regulate the extent and type of in-store tobacco ads and promotions OTIS Evaluation Guide • March 2007 • By June 30, 2010, the City of Arugula will adopt and enforce a policy to prohibit tobacco storefront signage within 1000 feet of schools. • By June 30, 2010 at least 5 “mom and pop” stores in each of three cities in Salad County will reduce the average number of indoor and outdoor tobacco advertising items by at least 25% as compared to baseline levels to be measured.(Combination objective for indicators 1.1.1 and 1.1.2) 1.1.2 Number and type of tobacco advertising and promotions outside of stores -or- Proportion of businesses with a voluntary policy that regulates the extent and type of tobacco advertising and promotions outside of stores 7
Page 1 and 2: OTIS Evaluation Guide California De
Page 3 and 4: Contents Acknowledgements .........
Page 5 and 6: Acknowledgments The OTIS Evaluation
Page 7 and 8: March 2007 Introduction To facilita
Page 9 and 10: Chapter 1 Perfecting Your Objective
Page 11 and 12: 2. Measurable or Observable: This d
Page 13: Recap • • • • • Examples
Page 17 and 18: Tobacco Marketing and Deglamorizati
Page 19 and 20: Tobacco Marketing and Deglamorizati
Page 21 and 22: Reduce Tobacco Industry Influence E
Page 23 and 24: Priority Area: Countering Pro-Tobac
Page 25 and 26: Priority Area: Reduce Exposure to S
Page 27 and 28: Reduce Exposure to Secondhand Smoke
Page 39 and 40: Priority Area: Reduce the Availabil
Page 41 and 42: Reduce the Availability of Tobacco
Page 43 and 44: Priority Area: Reduce the Availabil
Page 45 and 46: Reduce the Availability of Tobacco
Page 47 and 48: Priority Area: Promote Tobacco Cess
Page 49 and 50: Priority Area: Promote Tobacco Cess
Page 51 and 52: Social Capital Assets (2) Definitio
Page 53 and 54: Cultural Diversity and Cultural Com
Page 55 and 56: Cultural Diversity and Cultural Com
Page 57 and 58: Chapter 2 Understanding How the Eva
Page 59 and 60: 2. Terms Throughout the evaluation
Page 61 and 62: 1. Policy Plan Types (Single and Mu
Page 63 and 64: In general, we encourage you to pur
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The question in Figure 8 distinguis
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Chapter 3 Expanding The Evaluation
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Evaluation of policy implementation
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Figure 12 OTIS Evaluation Guide •
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• Policy implementation only This
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Figure 15 OTIS Evaluation Guide •
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C. Individual Behavior Change The e
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E. Other without Measurable Outcome
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Decision Tree: Data Collection by P
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Chapter 4 Developing The Evaluation
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Part A. Outcome Data Collection OTI
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and attitudes, this is not your out
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experimental designs is that you ca
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2. Collection of Outcome Data Activ
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Describe the activities and resourc
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How will the sample be selected? Ce
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Process data collection Your object
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Collection of Outcome Data Activity
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Information Requested Response Type
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Part B. Process Data Collection Pro
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• Percent Deliverables The progra
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How many times will this focus grou
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Who will be the key informants? Key
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ever, conducting a random sample ca
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How many waves of the survey will b
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members are fully educated about th
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7. Data Collection Training Questio
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8. Observation Data Questions for t
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9. Youth Tobacco Purchase Survey (Y
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10. Other The previous nine example
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Key Informant Interview Process Dat
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Education/Participant Survey Proces
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Media Activity Record Process Data
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Observation Data Process Data Colle
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Other Process Data Collection Objec
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Part C. Evaluation Reporting After
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How will the results be disseminate
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Part D. Writing an Evaluation Summa
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Additional Terms Study design: The
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Resources A. Books Books pertaining
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C. Websites • Action on Smoking a
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E. Rating Final Evaluation Reports
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Sample Evaluation Plans Enclosed is
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