OTIS Evaluation Guide (PDF) - California Department of Public Health

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Tips for Using the OTIS Evaluation Guide (the Guide) Please read as much of the Guide as possible For project directors, we strongly recommend reading Chapters 1 and 2, “Perfecting Your Objective” and “Understanding How the Evaluation Plan is Entered into OTIS, Version 2,” to obtain an overview of local program evaluation, plus selected sample evaluation plans on the CD included that could function as models for your plans. Look for the ( ) icon to alert you to find definitions of key terms at the end of the Guide. For evaluators, Chapters 2 to 4, “Understanding How the Evaluation Plan is Entered into OTIS, Version 2,” “Expanding the Evaluation Design” and “Developing the Evaluation Plan” will provide the detail needed to prepare complete evaluation plans. We strongly suggest that you gather all the information needed in Chapter 4, “Developing the Evaluation Plan,” on the Checklist before you begin entering the plan in OTIS. This will make the data entry more efficient, and you won’t lose entered data if you cannot complete the entire OTIS page at one time. x March 2007
Chapter 1 Perfecting Your Objective In this chapter: • Examples of objectives • The characteristics of a good objective • A mnemonic aid to remember the components of a good objective • An objective checklist • Sample objectives for Communities of Excellence indicators and assets Well-written objectives are needed in order to conduct a meaningful evaluation. Writing a good outcome objective takes skill and judgment. The time and effort spent in writing objectives will put you far ahead in program planning and evaluation. In this chapter we provide simple guidelines on writing good objectives. A. Example Objectives Before we get into specific tobacco control related objectives, lets take a look at an example that simply illustrates the main differences between a well-written objective and a poorly written one. Assume you are working on a multi-unit housing plan and you ask yourself, “What are we going to achieve?” or “What’s our objective?” Your Answer #1: “We are going to talk to some apartment complex managers and owners and make some of the units smoke-free.” This response doesn’t really assure us that you’ve got a good plan for tackling this area. Your Answer #2: “By 2010, the number of apartment complexes in Anytown, CA allocating all or at least 50% of their units as smoke-free will increase from a baseline of 10 to 34.” Taking a close look, you realize that all the elements (apartments, change, etc) in the Answer #1 are also solidly planted in Answer #2. What makes you feel different? Clearly, you want a specific objective instead of some random thoughts about what you are going to do. Answer #1 sounds aimless, vague, and not inspirational. However, with some details, Answer #2 gives you a clear (and glorious) picture. The satisfactory feeling you get from Answer #2 is exactly what your Program Consultant (PC) gets from a well-written objective. In the next sections, we will go into detail about the components of a good objective. OTIS Evaluation Guide • March 2007 1
Page 1 and 2: OTIS Evaluation Guide California De
Page 3 and 4: Contents Acknowledgements .........
Page 5 and 6: Acknowledgments The OTIS Evaluation
Page 7: March 2007 Introduction To facilita
Page 11 and 12: 2. Measurable or Observable: This d
Page 13 and 14: Recap • • • • • Examples
Page 15 and 16: Sample Objectives for Communities o
Page 17 and 18: Tobacco Marketing and Deglamorizati
Page 19 and 20: Tobacco Marketing and Deglamorizati
Page 21 and 22: Reduce Tobacco Industry Influence E
Page 23 and 24: Priority Area: Countering Pro-Tobac
Page 25 and 26: Priority Area: Reduce Exposure to S
Page 27 and 28: Reduce Exposure to Secondhand Smoke
Page 39 and 40: Priority Area: Reduce the Availabil
Page 41 and 42: Reduce the Availability of Tobacco
Page 43 and 44: Priority Area: Reduce the Availabil
Page 45 and 46: Reduce the Availability of Tobacco
Page 47 and 48: Priority Area: Promote Tobacco Cess
Page 49 and 50: Priority Area: Promote Tobacco Cess
Page 51 and 52: Social Capital Assets (2) Definitio
Page 53 and 54: Cultural Diversity and Cultural Com
Page 55 and 56: Cultural Diversity and Cultural Com
Page 57 and 58: Chapter 2 Understanding How the Eva
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2. Terms Throughout the evaluation
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1. Policy Plan Types (Single and Mu
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In general, we encourage you to pur
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The question in Figure 8 distinguis
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Chapter 3 Expanding The Evaluation
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Evaluation of policy implementation
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Figure 12 OTIS Evaluation Guide •
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• Policy implementation only This
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Figure 15 OTIS Evaluation Guide •
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C. Individual Behavior Change The e
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E. Other without Measurable Outcome
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Decision Tree: Data Collection by P
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Chapter 4 Developing The Evaluation
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Part A. Outcome Data Collection OTI
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and attitudes, this is not your out
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experimental designs is that you ca
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2. Collection of Outcome Data Activ
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Describe the activities and resourc
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How will the sample be selected? Ce
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Process data collection Your object
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Collection of Outcome Data Activity
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Information Requested Response Type
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Part B. Process Data Collection Pro
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• Percent Deliverables The progra
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How many times will this focus grou
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Who will be the key informants? Key
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ever, conducting a random sample ca
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How many waves of the survey will b
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members are fully educated about th
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7. Data Collection Training Questio
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8. Observation Data Questions for t
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9. Youth Tobacco Purchase Survey (Y
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10. Other The previous nine example
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Key Informant Interview Process Dat
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Education/Participant Survey Proces
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Media Activity Record Process Data
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Observation Data Process Data Colle
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Other Process Data Collection Objec
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Part C. Evaluation Reporting After
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How will the results be disseminate
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Part D. Writing an Evaluation Summa
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Additional Terms Study design: The
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Resources A. Books Books pertaining
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C. Websites • Action on Smoking a
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E. Rating Final Evaluation Reports
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Sample Evaluation Plans Enclosed is
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