SEO Best eBook 2018 By Shahid Mahmum

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Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher, and it isn‘t relying only on keyword phrases on a pageto do that anymore. Google has a Knowledge Graph populated with NAMED ENTITIES and in certain circumstances, Google relies on such information to create SERPs. Google has plenty of options when rewriting the query in a contextual way, based on what you searched for previously, who you are, how you searched and where you are at the time of the search. Can I Just Write Naturally and Rank High in Google? Yes, you must write naturally (and succinctly) in <strong>2018</strong>, but if you have no idea the keywords you are targeting, and no expertise in the topic, you will be left behind those that can access this experience. You can just ‗write naturally‘ and still rank, albeit for fewer keywords than you would have if you optimised the page. There are too many competing pages targeting the top spots not to optimise your content. Naturally, how much text you need to write, how much you need to work into it, and where you ultimately rank, is going to depend on the domain reputation of the site you are publishing the article on.
Do You Need Lots of Text To Rank Pages In Google? User search intent is a way marketers describe what a user wants to accomplish when they perform a Google search. <strong>SEO</strong>s have understood user search intent to fall broadly into the following categories and there is an excellent post on Moz about this. 1. Transactional – The user wants to do something like buy, signup, register to complete a task they have in mind. 2. Informational – The user wishes to learn something 3. Navigational – The user knows where they are going The Google human quality rater guidelines modify these to simpler constructs: Do Know Go As long as you meet the user‘s primary intent, you can do this with as few words as it takes to do so. You do NOT need lots of text to rank in Google. Optimising For „The Long Click‟ When it comes to rating user satisfaction, there are a few theories doing the rounds at the moment that I think are sensible. Google could be tracking user satisfaction by proxy. When a user uses Google to search for something, user behaviour from that point on can be a proxy of the relevance and relative quality of the actual SERP. What is a Long Click? A user clicks a result and spends time on it, sometimes terminating the search. What is a Short Click? A user clicks a result and bounces back to the SERP, pogo-sticking between other results until a long click is observed. Google has this information if it wants to use it as a proxy for query satisfaction. For more on this, I recommend this article on the time to long click. Optimise Supplementary Content on the Page
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
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What is the PURPOSE of your page? I
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If A Page Exists Only To Make Money
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At the time, I didn‘t immediately
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we‘d know dental bridges is somet
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I think if you focus on like a clea
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What Is E.A.T.? Google aims to rank
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An example of “supplementary” c
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10. Sometimes, the MC of a landing
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Pop-ups suck, everybody seems to ag
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Google states: ―The Ad Experience
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NB: ―once you‘ve fixed the issu
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Use your judgment when evaluating p
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Pages that provide a poor user expe
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Page 55 and 56: include YELP and Amazon. Often - us
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Page 65 and 66: Does the article provide original c
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Page 69 and 70: Identifying which pages receive no
Page 71 and 72: REMEMBER - DEAD PAGES are only one
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Page 75 and 76: If your pages were designed to get
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Page 87 and 88: ultimately trusts the DOMAIN the pa
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Page 119 and 120: How Google Treats Subdomains: “We
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Page 125 and 126: If you don‘t HAVE site links, hav
Page 127 and 128: NB: ―Link to your important pages
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Page 139 and 140: In 2018 - this is a MUST HAVE best
Page 141 and 142: Do I Need A Google XML Sitemap For
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Page 145 and 146: A simple and elegant PHP copyright
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Page 149 and 150: KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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Good text, simple navigation struct
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
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Rank Google Guideline or Support Do
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party service. Visit third party si
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