SEO Best eBook 2018 By Shahid Mahmum

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Most of Google‘s technical guidelines can be interpreted in this way. And most need to be followed, whether addressing these issues has an immediate positive impact on the site or not. Whether or not your site has been impacted in a noticeable way by these algorithms, every SEO project must start with a historical analysis of site performance. Every site has things to clean up and to optimise in a modern way. The sooner you understand why Google is sending you less traffic than it did last year, the sooner you can clean it up and focus on proactive SEO that starts to impact your rankings in a positive way. Technical SEO If you are doing a professional SEO audit for a real business, you are going to have to think like a Google Search Quality Rater AND a Google search engineer to provide real long-term value to a client. When making a site for Google in 2018, you really need to understand that Google has a long list of things it will mark sites down for, and that‘s usually old-school SEO tactics which are now classed as ‗webspam‗. Conversely, sites that are not marked ―low-quality‖ are not demoted and so will improve in rankings. Sites with higher rankings often pick up more organic links, and this process can float high-quality pages on your site quickly to the top of Google.
So the sensible thing for any webmaster is to NOT give Google ANY reason to DEMOTE a site. Tick all the boxes Google tell you to tick, so to speak. I have used this simple (but longer term) strategy to rank on page 1 or thereabouts for ‗SEO‘ in the UK over the last few years, and drive 100 thousand relevant organic visitors to this site, every month, to only about 100 pages, without building any links over the last few years (and very much working on it part-time): Example „High Quality‟ E-commerce Site Google has the search quality rating guidelines. After numerous ‗leaks‘, this previously ‗secretive‘ document has now been made available for anyone to download. This document gives you an idea of the type of quality websites Google wants to display in its search engine results pages. I use these quality rating documents and the Google Webmaster Guidelines as the foundation of my audits for e-commerce sites. What are these quality raters doing? Quality Raters are rating Google‘s ‗experiments‘ and manually reviewing web pages that are presented to them in Google‘s search engine results pages (SERPs). We are told that these ratings don‘t impact your site, directly.
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
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What is the PURPOSE of your page? I
Page 25 and 26: If A Page Exists Only To Make Money
Page 27 and 28: At the time, I didn‘t immediately
Page 29 and 30: we‘d know dental bridges is somet
Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
Page 59 and 60: Highly satisfying website contact i
Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
Page 67 and 68: If someone is putting the hours int
Page 69 and 70: Identifying which pages receive no
Page 71 and 72: REMEMBER - DEAD PAGES are only one
Page 73 and 74: Fortunately, we don‘t actually ne
Page 75: If your pages were designed to get
Page 79 and 80: and in this instance, it refers to
Page 81 and 82: An effect akin to ‗domain authori
Page 83 and 84: A 10-year-old site that‘s continu
Page 85 and 86: Ranking Factors Google has HUNDREDS
Page 87 and 88: ultimately trusts the DOMAIN the pa
Page 89 and 90: Try and get links within page text
Page 91 and 92: Original content is king and will a
Page 93 and 94: hidden technique, but as you can se
Page 95 and 96: I only use emphasis if it‘s natur
Page 97 and 98: I write natural page copy where pos
Page 99 and 100: NB: ―Basically you want to create
Page 101 and 102: Do You Need Lots of Text To Rank Pa
Page 103 and 104: Page Title Element What Is The Best
Page 105 and 106: page with thin content. Google care
Page 107 and 108: you repeated the keyword four times
Page 109 and 110: Google looks at the description but
Page 111 and 112: NOFOLLOW - prevents Googlebot from
Page 113 and 114: Alt Tags & ALT Text NOTE: Alt Tags
Page 115 and 116: pointing a large version of the sam
Page 117 and 118: 2. www.hobo-web.co.uk/websites-clea
Page 119 and 120: How Google Treats Subdomains: “We
Page 121 and 122: Check how your site renders to Goog
Page 123 and 124: Google doesn‘t care if your page
Page 125 and 126: If you don‘t HAVE site links, hav
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NB: ―Link to your important pages
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Webmasters are confused about ‗pe
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At any rate - I don‘t need to kno
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301 Redirects Are POWERFUL & WHITE
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NB: ―Anytime you do a bigger chan
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ensure redirects you employ designe
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In 2018 - this is a MUST HAVE best
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Do I Need A Google XML Sitemap For
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If you are a business in the UK - y
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A simple and elegant PHP copyright
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Business hours are 09.00 a.m. to 17
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KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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Good text, simple navigation struct
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
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Rank Google Guideline or Support Do
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party service. Visit third party si
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