SEO Best eBook 2018 By Shahid Mahmum

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I link to relevant internal pages in my site when necessary. I silo any relevance or trust mainly via links in text content and secondary menu systems and between pages that are relevant in context to one another. I don‘t worry about perfect silo‘ing techniques anymore, and don‘t worry about whether or not I should link to one category from another as I think the ‗boost‘ many proclaim is minimal on the size of sites I usually manage. I do not obsess about site architecture as much as I used to…. but I always ensure my pages I want to be indexed are all available from a crawl from the home page – and I still emphasise important pages by linking to them where relevant. I always aim to get THE most important exact match anchor text pointing to the page from internal links – but I avoid abusing internals and avoid overtly manipulative internal links that are not grammatically correct, for instance.. There‘s no set method I find works for every site, other than to link to related internal pages often without overdoing it and where appropriate. What Are SERP Sitelinks? When Google knows enough about the history or relationships of a website (or web page), it will sometimes display what are called site links (or mega site links) under the url of the website in question. This results in an enhanced search snippet in SERPs. This is normally triggered when Google is confident this is the site you are looking for, based on the search terms you used. Sitelinks are usually reserved for navigational queries with a heavy brand bias, a brand name or a company name, for instance, or the website address. I‘ve tracked the evolution of Google site links in organic listings over the years, and they are seemly picked based on a number of factors. How To Get Google Sitelinks? Pages that feature in site links are often popular pages on your site, in terms of internal or external links, or user experience or even recent posts that may have been published on your blog. Google likes to seem to mix this up a lot, perhaps to offer some variety, and probably to obfuscate results to minimise or discourage manipulation. Sometimes it returns pages that leave me scratching my head as to why Google selected a particular page appears.
If you don‘t HAVE site links, have a bit of patience and focus on other areas of your web marketing, like adding more content, get some PR or social activity focussed on the site. Google WILL give you site links on some terms; ONCE Google is confident your site is the destination users want. That could be a week or months, but the more popular the site is, the more likely Google will catch up fast. Sitelinks are not something can be switched on or off, although you can control to some degree the pages are selected as site links. You can do that in Google Webmaster Tools AKA Search Console. Link Out To Related Sites Concerning on-page <strong>SEO</strong> best practices, I usually link out to other quality relevant pages on other websites where possible and where a human would find it valuable. I don‟t link out to other sites from the homepage. I want the Pagerank of the home page to be shared only with my internal pages. I don‟t like out to other sites from my category pages either, for the same reason. I link to other relevant sites (a deep link where possible) from individual pages and I do it often, usually. I don‘t worry about link equity or PR leak because I control it on a page-to-page level. This works for me, it allows me to share the link equity I have with other sites while ensuring it is not at the expense of pages on my domain. It may even help get me into a ‗neighbourhood‘ of relevant sites, especially when some of those start linking back to my site.
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
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What is the PURPOSE of your page? I
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If A Page Exists Only To Make Money
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At the time, I didn‘t immediately
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we‘d know dental bridges is somet
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I think if you focus on like a clea
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What Is E.A.T.? Google aims to rank
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An example of “supplementary” c
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10. Sometimes, the MC of a landing
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Pop-ups suck, everybody seems to ag
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Google states: ―The Ad Experience
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NB: ―once you‘ve fixed the issu
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Use your judgment when evaluating p
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Pages that provide a poor user expe
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Such pages should be rated Lowest,
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Google, in many instances, would ra
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NB: ―Note: Some Webmasters have r
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include YELP and Amazon. Often - us
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Big sites v small sites? Sites with
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Highly satisfying website contact i
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4. Poor page design 5. Malicious ha
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These ‗quality updates‘ are ver
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Does the article provide original c
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If someone is putting the hours int
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Identifying which pages receive no
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REMEMBER - DEAD PAGES are only one
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Page 75 and 76: If your pages were designed to get
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Page 81 and 82: An effect akin to ‗domain authori
Page 83 and 84: A 10-year-old site that‘s continu
Page 85 and 86: Ranking Factors Google has HUNDREDS
Page 87 and 88: ultimately trusts the DOMAIN the pa
Page 89 and 90: Try and get links within page text
Page 91 and 92: Original content is king and will a
Page 93 and 94: hidden technique, but as you can se
Page 95 and 96: I only use emphasis if it‘s natur
Page 97 and 98: I write natural page copy where pos
Page 99 and 100: NB: ―Basically you want to create
Page 101 and 102: Do You Need Lots of Text To Rank Pa
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Page 105 and 106: page with thin content. Google care
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Page 109 and 110: Google looks at the description but
Page 111 and 112: NOFOLLOW - prevents Googlebot from
Page 113 and 114: Alt Tags & ALT Text NOTE: Alt Tags
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Page 117 and 118: 2. www.hobo-web.co.uk/websites-clea
Page 119 and 120: How Google Treats Subdomains: “We
Page 121 and 122: Check how your site renders to Goog
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Page 127 and 128: NB: ―Link to your important pages
Page 129 and 130: Webmasters are confused about ‗pe
Page 131 and 132: At any rate - I don‘t need to kno
Page 133 and 134: 301 Redirects Are POWERFUL & WHITE
Page 135 and 136: NB: ―Anytime you do a bigger chan
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Page 139 and 140: In 2018 - this is a MUST HAVE best
Page 141 and 142: Do I Need A Google XML Sitemap For
Page 143 and 144: If you are a business in the UK - y
Page 145 and 146: A simple and elegant PHP copyright
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Page 149 and 150: KISS does not mean boring web pages
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Page 153 and 154: Google is fooled and manipulated ju
Page 155 and 156: 2. AVOID: ―Allowing URLs created
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Page 159 and 160: Spamming Google is often counter-pr
Page 161 and 162: Do you have too many low-quality ba
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Rank Google Guideline or Support Do
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party service. Visit third party si
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SEO Best eBook 2018 By Shahid Mahmum

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