SEO Best eBook 2018 By Shahid Mahmum

More documents

Recommendations

Info

Opportunity The art of web SEO lies in understanding how people search for things and understanding what type of results Google wants to (or will) display to its users. It‘s about putting a lot of things together to look for opportunity. A good optimiser has an understanding of how search engines like Google generate their natural SERPs to satisfy users‘ navigational, informational and transactionalkeyword queries. NB: ―One piece of advice I tend to give people is to aim for a niche within your niche where you can be the best by a long stretch. Find something where people explicitly seek YOU out, not just ―cheap X‖ (where even if you rank, chances are they‘ll click around to other sites anyway).‖ , Google 2018 Risk Management A good search engine marketer has a good understanding of the short term and long term risks involved in optimising rankings in search engines, and an understanding of the type of content and sites Google (especially) WANTS to return in its natural SERPs. The aim of any campaign is more visibility in search engines and this would be a simple process if it were not for the many pitfalls. There are rules to be followed or ignored, risks to take, gains to make, and battles to be won or lost. Free Traffic
NB: ―Google is ―the biggest kingmaker on this Earth. Google, 2010 Youtube And Facebook Help you for this especially A Mountain View spokesman once called the search engine ‗kingmakers‗, and that‘s no lie. Ranking high in Google is VERY VALUABLE – it‘s effectively ‗free advertising‘ on the best advertising space in the world. Traffic from Google natural listings is STILL the most valuable organic traffic to a website in the world, and it can make or break an online business. The state of play, in 2018, is that you can STILL generate highly targeted leads, for FREE, just by improving your website and optimising your content to be as relevant as possible for a buyer looking for your company, product or service. As you can imagine, there‘s a LOT of competition now for that free traffic – even from Google (!) in some niches. You shouldn‘t compete with Google. You should focus on competing with your competitors. The Process The process that is SEO can be practised, successfully, in a bedroom or a workplace, but it has traditionally always involved mastering many skills as they arose including diverse marketing technologies including but not limited to: Website design Accessibility Usability User experience Website development PHP, HTML, CSS, etc. Server management Domain management Copywriting Spreadsheets Backlink analysis (Relevent same platfrom Must) Keyword research Social media promotion Software development
Page 1 and 2: Full Of SEO For Expert & Beginners
Page 3 and 4: Technical Technical SEO deals with
Page 5 and 6: xx. Supplementary Content (SC) on a
Page 7 and 8: lxxxvi. Duplicate Content SEO Best
Page 9 and 10: Link to related content on your sit
Page 11: The „Rules.‟ Google insists web
Page 15 and 16: These are user experience issues Go
Page 17 and 18: NB: ―high quality content is some
Page 19 and 20: Google is on record as saying the e
Page 21 and 22: Low-quality or distracting SC (supp
Page 23 and 24: What is the PURPOSE of your page? I
Page 25 and 26: If A Page Exists Only To Make Money
Page 27 and 28: At the time, I didn‘t immediately
Page 29 and 30: we‘d know dental bridges is somet
Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
Page 59 and 60: Highly satisfying website contact i
Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64:
These ‗quality updates‘ are ver
Page 65 and 66:
Does the article provide original c
Page 67 and 68:
If someone is putting the hours int
Page 69 and 70:
Identifying which pages receive no
Page 71 and 72:
REMEMBER - DEAD PAGES are only one
Page 73 and 74:
Fortunately, we don‘t actually ne
Page 75 and 76:
If your pages were designed to get
Page 77 and 78:
So the sensible thing for any webma
Page 79 and 80:
and in this instance, it refers to
Page 81 and 82:
An effect akin to ‗domain authori
Page 83 and 84:
A 10-year-old site that‘s continu
Page 85 and 86:
Ranking Factors Google has HUNDREDS
Page 87 and 88:
ultimately trusts the DOMAIN the pa
Page 89 and 90:
Try and get links within page text
Page 91 and 92:
Original content is king and will a
Page 93 and 94:
hidden technique, but as you can se
Page 95 and 96:
I only use emphasis if it‘s natur
Page 97 and 98:
I write natural page copy where pos
Page 99 and 100:
NB: ―Basically you want to create
Page 101 and 102:
Do You Need Lots of Text To Rank Pa
Page 103 and 104:
Page Title Element What Is The Best
Page 105 and 106:
page with thin content. Google care
Page 107 and 108:
you repeated the keyword four times
Page 109 and 110:
Google looks at the description but
Page 111 and 112:
NOFOLLOW - prevents Googlebot from
Page 113 and 114:
Alt Tags & ALT Text NOTE: Alt Tags
Page 115 and 116:
pointing a large version of the sam
Page 117 and 118:
2. www.hobo-web.co.uk/websites-clea
Page 119 and 120:
How Google Treats Subdomains: “We
Page 121 and 122:
Check how your site renders to Goog
Page 123 and 124:
Google doesn‘t care if your page
Page 125 and 126:
If you don‘t HAVE site links, hav
Page 127 and 128:
NB: ―Link to your important pages
Page 129 and 130:
Webmasters are confused about ‗pe
Page 131 and 132:
At any rate - I don‘t need to kno
Page 133 and 134:
301 Redirects Are POWERFUL & WHITE
Page 135 and 136:
NB: ―Anytime you do a bigger chan
Page 137 and 138:
ensure redirects you employ designe
Page 139 and 140:
In 2018 - this is a MUST HAVE best
Page 141 and 142:
Do I Need A Google XML Sitemap For
Page 143 and 144:
If you are a business in the UK - y
Page 145 and 146:
A simple and elegant PHP copyright
Page 147 and 148:
Business hours are 09.00 a.m. to 17
Page 149 and 150:
KISS does not mean boring web pages
Page 151 and 152:
John specifically said 2 seconds di
Page 153 and 154:
Google is fooled and manipulated ju
Page 155 and 156:
2. AVOID: ―Allowing URLs created
Page 157 and 158:
49. AVOID: ―Using text that is of
Page 159 and 160:
Spamming Google is often counter-pr
Page 161 and 162:
Do you have too many low-quality ba
Page 163 and 164:
index those pages and then you want
Page 165 and 166:
expert theythey‘re not scientist
Page 167 and 168:
Good text, simple navigation struct
Page 169 and 170:
sometimes that‘s ranking better s
Page 171 and 172:
of using Google+ to confirm this to
Page 173 and 174:
Rank Google Guideline or Support Do
Page 175 and 176:
Rank Google Guideline or Support Do
Page 177:
party service. Visit third party si
show all

SEO Best eBook 2018 By Shahid Mahmum

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?