SEO Best eBook 2018 By Shahid Mahmum

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Note – not ALL ―thin-content‖ pages are automatically classed low-quality. If you can satisfy the user with a page ―thin‖ on content – you are ok (but probably susceptible to someone building a better page than your, more easily, I‘d say). Google expects more from big brands than they do from a smaller store (but that does not mean you shouldn‘t be aiming to meet ALL these high-quality guidelines above). NOte too, that if you violate Google Webmaster recommendations for performance in their indexes of the web – you automatically get a low-quality rating. If your page has a sloppy design, low-quality main content and too many distracting ads your rankings are very probably going to take a nose-dive. If a Search Quality Evaluator is subject to a sneaky redirect they are instructed to rate your site low. What Are The Low-Quality Signals Google Looks For? NB: ―Low quality pages are unsatisfying or lacking in some element that prevents them from achieving their purpose well. These pages lack expertise or are not very trustworthy/authoritative for the purpose of the page.‖ Google Quality Evaluator Guidelines, <strong>2018</strong> These include but are not limited to: 1. Lots of spammy comments 2. Low-quality content that lacks EAT signal (Expertise + Authority + Trust‖) 3. NO Added Value for users
4. Poor page design 5. Malicious harmful or deceptive practices detected 6. Negative reputation 7. Auto-generated content 8. No website contact information 9. Fakery or INACCURATE information 10. Untrustworthy 11. Website not maintained 12. Pages just created to link to others 13. Pages lack purpose 14. Keyword stuffing 15. Inadequate customer service pages 16. Sites that use practices Google doesn‘t want you to use Pages can get a neutral rating too. Pages that have ―Nothing wrong, but nothing special‖ about them don‘t ―display characteristics associated with a High rating‖ and puts you in the middle ground – probably not a sensible place to be a year or so down the line. Pages Can Be Rated „Medium Quality‟ NB: ―Medium pages achieve their purpose and have neither high nor low expertise, authoritativeness, and trustworthiness. However, Medium pages lack the characteristics that would support a higher quality rating. Occasionally, you will find a page with a mix of high and low quality characteristics. In those cases, the best page quality rating may be Medium.‖ Google Quality Evaluator Guidelines, <strong>2018</strong> Quality raters will rate content as medium rating when the author or entity responsible for it is unknown.
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
Page 9 and 10: Link to related content on your sit
Page 11 and 12: The „Rules.‟ Google insists web
Page 13 and 14: NB: ―Google is ―the biggest kin
Page 15 and 16: These are user experience issues Go
Page 17 and 18: NB: ―high quality content is some
Page 19 and 20: Google is on record as saying the e
Page 21 and 22: Low-quality or distracting SC (supp
Page 23 and 24: What is the PURPOSE of your page? I
Page 25 and 26: If A Page Exists Only To Make Money
Page 27 and 28: At the time, I didn‘t immediately
Page 29 and 30: we‘d know dental bridges is somet
Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
Page 59: Highly satisfying website contact i
Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
Page 67 and 68: If someone is putting the hours int
Page 69 and 70: Identifying which pages receive no
Page 71 and 72: REMEMBER - DEAD PAGES are only one
Page 73 and 74: Fortunately, we don‘t actually ne
Page 75 and 76: If your pages were designed to get
Page 77 and 78: So the sensible thing for any webma
Page 79 and 80: and in this instance, it refers to
Page 81 and 82: An effect akin to ‗domain authori
Page 83 and 84: A 10-year-old site that‘s continu
Page 85 and 86: Ranking Factors Google has HUNDREDS
Page 87 and 88: ultimately trusts the DOMAIN the pa
Page 89 and 90: Try and get links within page text
Page 91 and 92: Original content is king and will a
Page 93 and 94: hidden technique, but as you can se
Page 95 and 96: I only use emphasis if it‘s natur
Page 97 and 98: I write natural page copy where pos
Page 99 and 100: NB: ―Basically you want to create
Page 101 and 102: Do You Need Lots of Text To Rank Pa
Page 103 and 104: Page Title Element What Is The Best
Page 105 and 106: page with thin content. Google care
Page 107 and 108: you repeated the keyword four times
Page 109 and 110: Google looks at the description but
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NOFOLLOW - prevents Googlebot from
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Alt Tags & ALT Text NOTE: Alt Tags
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pointing a large version of the sam
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2. www.hobo-web.co.uk/websites-clea
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How Google Treats Subdomains: “We
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Check how your site renders to Goog
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Google doesn‘t care if your page
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If you don‘t HAVE site links, hav
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NB: ―Link to your important pages
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Webmasters are confused about ‗pe
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At any rate - I don‘t need to kno
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301 Redirects Are POWERFUL & WHITE
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NB: ―Anytime you do a bigger chan
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ensure redirects you employ designe
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In 2018 - this is a MUST HAVE best
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Do I Need A Google XML Sitemap For
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If you are a business in the UK - y
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A simple and elegant PHP copyright
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Business hours are 09.00 a.m. to 17
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KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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Good text, simple navigation struct
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
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Rank Google Guideline or Support Do
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party service. Visit third party si
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SEO Best eBook 2018 By Shahid Mahmum

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