SEO Best eBook 2018 By Shahid Mahmum

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6. If your business has a VAT number, it should be stated even if the website is not being used for e-commerce transactions. VAT No. 249 1439 90 7. Prices on the website must be clear and unambiguous. Also, state whether prices are inclusive of tax and delivery costs. All Hobo Web Co Uk prices stated in email or on the website EXCLUDE VAT ———————————- The above information does not need to feature on every page, more on a clearly accessible page. However – with Google Quality Raters rating web pages on quality based on Expertise, Authority and Trust (see my recent making high-quality websites post) – ANY signal you can send to an algorithm or human reviewer‘s eyes that you are a legitimate business is probably a sensible move at this time (if you have nothing to hide, of course). Note: If the business is a member of a trade or professional association, membership details, including any registration number, should be provided. Consider also the Distance Selling Regulations which contain other information requirements for online businesses that sell to consumers (B2C, as opposed to B2B, sales). For more detailed information about the UK Companies: Companies Act 2006 The Companies (Registrar, Languages and Trading Disclosures) Regulations 2006 The UK‘s E-commerce Regulations – OUT-LAW‘s excellent guide Dynamic PHP Copyright Notice in WordPress Now that your site complies with the Act – you‘ll want to ensure your website never looks obviously out of date. While you are editing your footer – ensure your copyright notice is dynamic and will change year to year – automatically. It‘s simple to display a dynamic date in your footer in WordPress, for instance, so you never need to change your copyright notice on your blog when the year changes. This little bit of code will display the current year. Just add it in your theme‘s footer.php and you can forget about making sure you don‘t look stupid, or give the impression your site is out of date and unused, at the beginning of every year. © Copyright 2004 -
A simple and elegant PHP copyright notice for WordPress blogs. Rich Snippets Rich Snippets and Schema Markup can be intimidating if you are new to them – but important data about your business can actually be very simply added to your site by sensible optimisation of your website footer. This is easy to implement. An optimised website footer can comply with law, may help search engines understand your site better and can help usability and improve conversions. Properly optimised your website footer can also help you make your search snippet stand out in Google results pages: Adding Schema.org Markup to Your Footer You can take your information you have from above and transform it with Schema.org markup to give even more accurate information to search engines. From this:
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
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What is the PURPOSE of your page? I
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If A Page Exists Only To Make Money
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At the time, I didn‘t immediately
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we‘d know dental bridges is somet
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I think if you focus on like a clea
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What Is E.A.T.? Google aims to rank
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An example of “supplementary” c
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10. Sometimes, the MC of a landing
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Pop-ups suck, everybody seems to ag
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Google states: ―The Ad Experience
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NB: ―once you‘ve fixed the issu
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Use your judgment when evaluating p
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Pages that provide a poor user expe
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Such pages should be rated Lowest,
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Google, in many instances, would ra
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NB: ―Note: Some Webmasters have r
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include YELP and Amazon. Often - us
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Big sites v small sites? Sites with
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Highly satisfying website contact i
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4. Poor page design 5. Malicious ha
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These ‗quality updates‘ are ver
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Does the article provide original c
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If someone is putting the hours int
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Identifying which pages receive no
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REMEMBER - DEAD PAGES are only one
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Fortunately, we don‘t actually ne
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If your pages were designed to get
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So the sensible thing for any webma
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and in this instance, it refers to
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An effect akin to ‗domain authori
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A 10-year-old site that‘s continu
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Ranking Factors Google has HUNDREDS
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ultimately trusts the DOMAIN the pa
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Try and get links within page text
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Original content is king and will a
Page 93 and 94: hidden technique, but as you can se
Page 95 and 96: I only use emphasis if it‘s natur
Page 97 and 98: I write natural page copy where pos
Page 99 and 100: NB: ―Basically you want to create
Page 101 and 102: Do You Need Lots of Text To Rank Pa
Page 103 and 104: Page Title Element What Is The Best
Page 105 and 106: page with thin content. Google care
Page 107 and 108: you repeated the keyword four times
Page 109 and 110: Google looks at the description but
Page 111 and 112: NOFOLLOW - prevents Googlebot from
Page 113 and 114: Alt Tags & ALT Text NOTE: Alt Tags
Page 115 and 116: pointing a large version of the sam
Page 117 and 118: 2. www.hobo-web.co.uk/websites-clea
Page 119 and 120: How Google Treats Subdomains: “We
Page 121 and 122: Check how your site renders to Goog
Page 123 and 124: Google doesn‘t care if your page
Page 125 and 126: If you don‘t HAVE site links, hav
Page 127 and 128: NB: ―Link to your important pages
Page 129 and 130: Webmasters are confused about ‗pe
Page 131 and 132: At any rate - I don‘t need to kno
Page 133 and 134: 301 Redirects Are POWERFUL & WHITE
Page 135 and 136: NB: ―Anytime you do a bigger chan
Page 137 and 138: ensure redirects you employ designe
Page 139 and 140: In 2018 - this is a MUST HAVE best
Page 141 and 142: Do I Need A Google XML Sitemap For
Page 143: If you are a business in the UK - y
Page 147 and 148: Business hours are 09.00 a.m. to 17
Page 149 and 150: KISS does not mean boring web pages
Page 151 and 152: John specifically said 2 seconds di
Page 153 and 154: Google is fooled and manipulated ju
Page 155 and 156: 2. AVOID: ―Allowing URLs created
Page 157 and 158: 49. AVOID: ―Using text that is of
Page 159 and 160: Spamming Google is often counter-pr
Page 161 and 162: Do you have too many low-quality ba
Page 163 and 164: index those pages and then you want
Page 165 and 166: expert theythey‘re not scientist
Page 167 and 168: Good text, simple navigation struct
Page 169 and 170: sometimes that‘s ranking better s
Page 171 and 172: of using Google+ to confirm this to
Page 173 and 174: Rank Google Guideline or Support Do
Page 175 and 176: Rank Google Guideline or Support Do
Page 177: party service. Visit third party si
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