SEO Best eBook 2018 By Shahid Mahmum

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It takes time to generate the data needed to begin to formulate a campaign, and time to deploy that campaign. Progress also depends on many factors How old is your site compared to the top 10 sites? How many back-links do you have compared to them? How is their quality of back-links compared to yours? What the history of people linking to you (what words have people been using to link to your site?) How good of a resource is your site? Can your site attract natural back-links (e.g. you have good content or a great service) or are you 100% relying on your agency for back-links (which is very risky in 2018)? How much unique content do you have? Do you have to pay everyone to link to you (which is risky), or do you have a ―natural‖ reason people might link to you? Google wants to return quality pages in its organic listings, and it takes time to build this quality and for that quality to be recognised. It takes time too to balance your content, generate quality backlinks and manage your disavowed links. Google knows how valuable organic traffic is – and they want webmasters investing a LOT of effort in ranking pages. Critics will point out the higher the cost of expert SEO, the more cost-effective Adwords becomes, but Adwords will only get more expensive, too. At some point, if you want to compete online, your going to HAVE to build a quality website, with a unique offering to satisfy returning visitors – the sooner you start, the sooner you‘ll start to see results. If you start NOW and are determined to build an online brand, a website rich in content with a satisfying user experience – Google will reward you in organic listings. ROI Web optimisation is a marketing channel just like any other and there are no guarantees of success in any, for what should be obvious reasons. There are no guarantees in Google Adwords either, except that costs to compete will go up, of course. That‘s why it is so attractive – but like all marketing – it is still a gamble. At the moment, I don‘t know you, your business, your website, your resources, your competition or your product. Even with all that knowledge, calculating ROI is extremely difficult because ultimately Google decides on who ranks where in its results –
sometimes that‘s ranking better sites, and sometimes (often) it is ranking sites breaking the rules above yours. Nothing is absolute in search marketing. There are no guarantees – despite claims from some companies. What you make from this investment is dependent on many things, not least, how suited your website is to convert visitors into sales. Every site is different. Big Brand campaigns are far, far different from small business SEO campaigns that don‘t have any links, to begin with, to give you but one example. It‘s certainly easier if the brand in question has a lot of domain authority just waiting to unlocked – but of course, that‘s a generalisation as big brands have big brand competition too. It depends entirely on the quality of the site in question and the level and quality of the competition, but smaller businesses should probably look to own their niche, even if limited to their location, at first. Local SEO is always a good place to start for small businesses. A Real Google Friendly Website At one time A Google-Friendly website meant a website built so Googlebot could scrape it correctly and rank it accordingly. When I think ‗Google-friendly‘ these days – I think a website Google will rank top, if popular and accessible enough, and won‘t drop like a f*&^ing stone for no apparent
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
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What is the PURPOSE of your page? I
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If A Page Exists Only To Make Money
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At the time, I didn‘t immediately
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we‘d know dental bridges is somet
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I think if you focus on like a clea
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What Is E.A.T.? Google aims to rank
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An example of “supplementary” c
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10. Sometimes, the MC of a landing
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Pop-ups suck, everybody seems to ag
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Google states: ―The Ad Experience
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NB: ―once you‘ve fixed the issu
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Use your judgment when evaluating p
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Pages that provide a poor user expe
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Such pages should be rated Lowest,
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Google, in many instances, would ra
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NB: ―Note: Some Webmasters have r
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include YELP and Amazon. Often - us
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Big sites v small sites? Sites with
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Highly satisfying website contact i
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4. Poor page design 5. Malicious ha
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These ‗quality updates‘ are ver
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Does the article provide original c
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If someone is putting the hours int
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Identifying which pages receive no
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REMEMBER - DEAD PAGES are only one
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Fortunately, we don‘t actually ne
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If your pages were designed to get
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So the sensible thing for any webma
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and in this instance, it refers to
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An effect akin to ‗domain authori
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A 10-year-old site that‘s continu
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Ranking Factors Google has HUNDREDS
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ultimately trusts the DOMAIN the pa
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Try and get links within page text
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Original content is king and will a
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hidden technique, but as you can se
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I only use emphasis if it‘s natur
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I write natural page copy where pos
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NB: ―Basically you want to create
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Do You Need Lots of Text To Rank Pa
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Page Title Element What Is The Best
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page with thin content. Google care
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you repeated the keyword four times
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Google looks at the description but
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NOFOLLOW - prevents Googlebot from
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Alt Tags & ALT Text NOTE: Alt Tags
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pointing a large version of the sam
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