SEO Best eBook 2018 By Shahid Mahmum

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eason one day, even though I followed the Google SEO starter guide to the letter….. just because Google has found something it doesn‘t like – or has classified my site asundesirable one day. It is not JUST about original content anymore – it‘s about the function your site provides to Google‘s visitors – and it‘s about your commercial intent. I am building sites at the moment with the following in mind….. 1. Don‟t be a website Google won‟t rank – What Google classifies your site as – is perhaps the NUMBER 1 Google ranking factor not often talked about – whether it Google determines this algorithmically or eventually, manually. That is – whether it is a MERCHANT, an AFFILIATE, a RESOURCE or DOORWAY PAGE, SPAM, or VITAL to a particular search – what do you think Google thinks about your website? Is your website better than the ones in the top ten of Google now? Or just the same? Ask, why should Google bother ranking your website if it is just the same, rather than why it would not because it is just the same…. how can you make yours different. Better. 2. Think, that one day, your website will have to pass a manual review by „Google‟ – the better rankings you get, or the more traffic you get, the more likely you are to be reviewed. Know that Google, at least classes even useful sites as spammy, according to leaked documents. If you want a site to rank high in Google – it better ‗do‘ something other than exist only link to another site because of a paid commission. Know that to succeed, your website needs to be USEFUL, to a visitor that Google will send you – and a useful website is not just a website, with a sole commercial intent, of sending a visitor from Google to another site – or a ‗thin affiliate‘ as Google CLASSIFIES it. 3. Think about how Google can algorithmically and manually determine the commercial intent of your website – think about the signals that differentiate a real small business website from a website created JUST to send visitors to another website with affiliate links, on every page, for instance; or adverts on your site, above the fold, etc, can be a clear indicator of a webmaster‘s particular commercial intent – hence why Google has a Top Heavy Algorithm. 4. Google is NOT going to thank you for publishing lots of similar articles and near duplicate content on your site – so EXPECT to have to create original content for every page you want to perform in Google, or at least, not publish content found on other sites. 5. Ensure Google knows your website is the origin of any content you produce (typically by simply pinging Google via XML or RSS) – I‘d go as far to say think
of using Google+ to confirm this too…. this sort of thing will only get more important as the year rolls on 6. Understand and accept why Google ranks your competition above you – they are either: 1. more relevant and more popular, 2. more relevant and more reputable, or 3. manipulating backlinks better than you. 4. spamming Understand that everyone at the top of Google falls into those categories and formulate your own strategy to compete – relying on Google to take action on your behalf is VERY probably not going to happen. 7. Being „relevant‟ comes down to keywords & key phrases – in domain names, URLs, Title Elements, the number of times they are repeated in text on the page, text in image alt tags, rich markup and importantly in keyword links to the page in question. If you are relying on manipulating hidden elements on a page to do well in Google, you‘ll probably trigger spam filters. If it is ‗hidden‘ in on-page elements – beware relying on it too much to improve your rankings. 8. The basics of GOOD SEO hasn‟t changed for years – though effectiveness of particular elements has certainly narrowed or changed in type of usefulness – you should still be focusing on building a simple site using VERY simple SEO best practices – don‟t sweat the small stuff, while all-the-time paying attention to the important stuff – add plenty of unique PAGE TITLES and plenty of new ORIGINAL CONTENT. Understand how Google SEES your website. CRAWL it, like Google does, with (for example) Screaming Frog SEO spider, and fix malformed links or things that result in server errors (500), broken links (400+) and unnecessary redirects (300+). Each page you want in Google should serve a 200 OK header message.
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
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xx. Supplementary Content (SC) on a
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lxxxvi. Duplicate Content SEO Best
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Link to related content on your sit
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The „Rules.‟ Google insists web
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NB: ―Google is ―the biggest kin
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These are user experience issues Go
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NB: ―high quality content is some
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Google is on record as saying the e
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Low-quality or distracting SC (supp
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What is the PURPOSE of your page? I
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If A Page Exists Only To Make Money
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At the time, I didn‘t immediately
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we‘d know dental bridges is somet
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I think if you focus on like a clea
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What Is E.A.T.? Google aims to rank
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An example of “supplementary” c
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10. Sometimes, the MC of a landing
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Pop-ups suck, everybody seems to ag
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Google states: ―The Ad Experience
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NB: ―once you‘ve fixed the issu
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Use your judgment when evaluating p
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Pages that provide a poor user expe
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Such pages should be rated Lowest,
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Google, in many instances, would ra
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NB: ―Note: Some Webmasters have r
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include YELP and Amazon. Often - us
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Big sites v small sites? Sites with
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Highly satisfying website contact i
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4. Poor page design 5. Malicious ha
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These ‗quality updates‘ are ver
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Does the article provide original c
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If someone is putting the hours int
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Identifying which pages receive no
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REMEMBER - DEAD PAGES are only one
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Fortunately, we don‘t actually ne
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If your pages were designed to get
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So the sensible thing for any webma
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and in this instance, it refers to
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An effect akin to ‗domain authori
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A 10-year-old site that‘s continu
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Ranking Factors Google has HUNDREDS
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ultimately trusts the DOMAIN the pa
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Try and get links within page text
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Original content is king and will a
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hidden technique, but as you can se
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I only use emphasis if it‘s natur
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I write natural page copy where pos
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NB: ―Basically you want to create
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Do You Need Lots of Text To Rank Pa
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Page Title Element What Is The Best
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page with thin content. Google care
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you repeated the keyword four times
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Google looks at the description but
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NOFOLLOW - prevents Googlebot from
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Alt Tags & ALT Text NOTE: Alt Tags
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pointing a large version of the sam
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2. www.hobo-web.co.uk/websites-clea
Page 119 and 120: How Google Treats Subdomains: “We
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Page 125 and 126: If you don‘t HAVE site links, hav
Page 127 and 128: NB: ―Link to your important pages
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Page 131 and 132: At any rate - I don‘t need to kno
Page 133 and 134: 301 Redirects Are POWERFUL & WHITE
Page 135 and 136: NB: ―Anytime you do a bigger chan
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Page 139 and 140: In 2018 - this is a MUST HAVE best
Page 141 and 142: Do I Need A Google XML Sitemap For
Page 143 and 144: If you are a business in the UK - y
Page 145 and 146: A simple and elegant PHP copyright
Page 147 and 148: Business hours are 09.00 a.m. to 17
Page 149 and 150: KISS does not mean boring web pages
Page 151 and 152: John specifically said 2 seconds di
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Page 155 and 156: 2. AVOID: ―Allowing URLs created
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Page 159 and 160: Spamming Google is often counter-pr
Page 161 and 162: Do you have too many low-quality ba
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Page 167 and 168: Good text, simple navigation struct
Page 169: sometimes that‘s ranking better s
Page 173 and 174: Rank Google Guideline or Support Do
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Page 177: party service. Visit third party si
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SEO Best eBook 2018 By Shahid Mahmum

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