SEO Best eBook 2018 By Shahid Mahmum

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they are experienced enough to understand what impact they might be having on a site quality score Google has a doorway page algorithm which no doubt they constantly improve upon. Google warned: NB: ―Over time, we‘ve seen sites try to maximize their ―search footprint‖ without adding clear, unique value. These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. To improve the quality of search results for our users, we‘ll soon launch a ranking adjustment to better address these types of pages. Sites with large and well-established doorway campaigns might see a broad impact from this change.‖ Google 2015 If you have location pages that serve multiple locations or businesses, then those are not doorway pages and should be improved uniquely to rank better, according to John‘s advice. Are You Making Doorway Pages? Search Engine Land offered search engine optimisers this clarification from Google: NB: ―How do you know if your web pages are classified as a ―doorway page?‖ Google said asked yourself these questions: Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site‘s user experience? Are the pages intended to rank on generic terms yet the content presented on the page is very specific? Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality? Do these pages exist as an ―island?‖ Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?‖ Barry Schwartz at Seroundtable picked this up: NB: ―Well, a doorway page would be if you have a large collection of pages where you’re just like tweaking the keywords on those pages for that.
I think if you focus on like a clear purpose for the page that‘s outside of just I want to rank for this specific variation of the keyword then that‘s that‘s usually something that leads to a reasonable result. Whereas if you‘re just taking a list of keywords and saying I need to make pages for each of these keywords and each of the permutations that might be for like two or three of those keywords then that’s just creating pages for the sake of keywords which is essentially what we look at as a doorway.‖ Note I underlined the following statement: NB: ―focus on like a clear purpose for the page that‘s outside of just I want to rank for this specific variation of the keyword.‖ That is because sometimes, often, in fact, there is an alternative to doorway pages for location pages that achieve essentially the same thing for webmasters. Naturally, business owners want to rank for lots of keywords in organic listings with their website. The challenge for webmasters and <strong>SEO</strong> is that Google doesn‘t want business owners to rank for lots of keywords using autogenerated content especially when that produces A LOT of pages on a website using (for instance) a list of keyword variations page-to-page. NB: ―7.4.3 Automatically Generated Main Content Entire websites may be created by designing a basic template from which hundreds or thousands of pages are created, sometimes using content from freely available sources (such as an RSS feed or API). These pages are created with no or very little time, effort, or expertise, and also have no editing or manual curation. Pages and websites made up of autogenerated content with no editing or manual curation, and no original content or value added for users, should be rated Lowest.‖ Google Search Quality Evaluator Guidelines <strong>2018</strong> The end-result is webmasters create doorway pages without even properly understanding what they represent to Google and without realising Google will not index all these autogenerated pages. WIKIPEDIA says of doorway pages: NB: “Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.‖ Also:
Page 1 and 2: Full Of SEO For Expert & Beginners
Page 3 and 4: Technical Technical SEO deals with
Page 5 and 6: xx. Supplementary Content (SC) on a
Page 7 and 8: lxxxvi. Duplicate Content SEO Best
Page 9 and 10: Link to related content on your sit
Page 11 and 12: The „Rules.‟ Google insists web
Page 13 and 14: NB: ―Google is ―the biggest kin
Page 15 and 16: These are user experience issues Go
Page 17 and 18: NB: ―high quality content is some
Page 19 and 20: Google is on record as saying the e
Page 21 and 22: Low-quality or distracting SC (supp
Page 23 and 24: What is the PURPOSE of your page? I
Page 25 and 26: If A Page Exists Only To Make Money
Page 27 and 28: At the time, I didn‘t immediately
Page 29: we‘d know dental bridges is somet
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
Page 59 and 60: Highly satisfying website contact i
Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
Page 67 and 68: If someone is putting the hours int
Page 69 and 70: Identifying which pages receive no
Page 71 and 72: REMEMBER - DEAD PAGES are only one
Page 73 and 74: Fortunately, we don‘t actually ne
Page 75 and 76: If your pages were designed to get
Page 77 and 78: So the sensible thing for any webma
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An effect akin to ‗domain authori
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A 10-year-old site that‘s continu
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Ranking Factors Google has HUNDREDS
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ultimately trusts the DOMAIN the pa
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Try and get links within page text
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Original content is king and will a
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hidden technique, but as you can se
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I only use emphasis if it‘s natur
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I write natural page copy where pos
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NB: ―Basically you want to create
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Do You Need Lots of Text To Rank Pa
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Page Title Element What Is The Best
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page with thin content. Google care
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you repeated the keyword four times
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Google looks at the description but
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NOFOLLOW - prevents Googlebot from
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Alt Tags & ALT Text NOTE: Alt Tags
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pointing a large version of the sam
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2. www.hobo-web.co.uk/websites-clea
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How Google Treats Subdomains: “We
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Check how your site renders to Goog
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Google doesn‘t care if your page
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If you don‘t HAVE site links, hav
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NB: ―Link to your important pages
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Webmasters are confused about ‗pe
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At any rate - I don‘t need to kno
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301 Redirects Are POWERFUL & WHITE
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NB: ―Anytime you do a bigger chan
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ensure redirects you employ designe
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In 2018 - this is a MUST HAVE best
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Do I Need A Google XML Sitemap For
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If you are a business in the UK - y
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A simple and elegant PHP copyright
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Business hours are 09.00 a.m. to 17
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KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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Good text, simple navigation struct
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
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Rank Google Guideline or Support Do
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party service. Visit third party si
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SEO Best eBook 2018 By Shahid Mahmum

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