SEO Best eBook 2018 By Shahid Mahmum

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Google doesn‘t care about ‗pretty‗ over substance and clearly instructs raters to ―not rate based on how ―nice‖ the page looks―. Just about every webpage should have a CLEAR way to contact the site manager to achieve a high rating. Highlighting ads in your design is BAD practice, and Google gives clear advice to rate the page LOW – Google wants you to optimise for A SATISFYING EXPERIENCE FIRST, CONVERSION SECOND! Conversion optimisers especially should take note of this, and aren‘t we all? Good news for web designers, content managers and search engine optimisers! ‖ Google clearly states, ―If the website feels inadequately updated and inadequately maintained for its purpose, the Low rating is probably warranted.‖ although does stipulate again its horses for courses…..if everybody else is crap, then you‘ll still fly – not much of those SERPs about these days. If your intent is to deceive, be malicious or present pages with no purpose other than to monetise free traffic with no value ad – Google is not your friend. Domains that are ‗related‘ in Whois can lead to a low-quality score, so be careful how you direct people around multiple sites you own. Keyword stuffing your pages is not recommended, even if you do get past the algorithms. Quality raters are on the lookout for content that is ―copied with minimal alteration‖ and crediting the original source is not a way to get around this. Google rates this type of activity low-quality. How can Google trust a page if it is blocked from it or from reading critical elements that make up that page? Be VERY careful blocking Google from important directories (blocking CSS and .js files are very risky these days). REVIEW your ROBOTS.txt and know exactly what you are blocking and why you are blocking it. Ratings Can Be Relative It‘s important to note your website quality is often judged on the quality of competing pages for this keyword phrase. <strong>SEO</strong> is still a horserace. A lot of this is all RELATIVE to what YOUR COMPETITION are doing. How relative?
Big sites v small sites? Sites with a lot of links v not a lot of links? Big companies with a lot of staff v small companies with a few staff? Do sites at the top of Google get asked more of? Algorithmically and manually? Just…. because they are at the top? Whether its algorithmic or manual – based on technical, architectural, reputation or content – Google can decide and will decide if your site meets its quality requirements to rank on page one. The likelihood of you ranking stable at number one is almost non-existent in any competitive niche where you have more than a few players aiming to rank number one. Not en-masse, not unless you are bending the rules. My own strategy for visibility over the last few years has been to avoid focusing entirely on ranking for particular keywords and rather improve the search experience of my entire website. The entire budget of my time went on content improvement, content reorganisation, website architecture improvement, and lately, mobile experience improvement. I have technical improvements to speed, usability and accessibility in the pipeline. In simple terms, I took thin content and made it fat to make old content perform better. Unsurprisingly, ranking fat content comes with its own challenges as the years go by. Can Thin Content Still Rank In Google? Yes. Ranking top depends on the query and level of competition for the query. Google‘s high-quality recommendations are often for specific niches and specific searches as most of the web would not meet the very highest requirements. Generally speaking – real quality will stand out, in any niche with a lack of it, at the moment.
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Full Of SEO For Expert & Beginners
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Technical Technical SEO deals with
Page 5 and 6: xx. Supplementary Content (SC) on a
Page 7 and 8: lxxxvi. Duplicate Content SEO Best
Page 9 and 10: Link to related content on your sit
Page 11 and 12: The „Rules.‟ Google insists web
Page 13 and 14: NB: ―Google is ―the biggest kin
Page 15 and 16: These are user experience issues Go
Page 17 and 18: NB: ―high quality content is some
Page 19 and 20: Google is on record as saying the e
Page 21 and 22: Low-quality or distracting SC (supp
Page 23 and 24: What is the PURPOSE of your page? I
Page 25 and 26: If A Page Exists Only To Make Money
Page 27 and 28: At the time, I didn‘t immediately
Page 29 and 30: we‘d know dental bridges is somet
Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55: include YELP and Amazon. Often - us
Page 59 and 60: Highly satisfying website contact i
Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64: These ‗quality updates‘ are ver
Page 65 and 66: Does the article provide original c
Page 67 and 68: If someone is putting the hours int
Page 69 and 70: Identifying which pages receive no
Page 71 and 72: REMEMBER - DEAD PAGES are only one
Page 73 and 74: Fortunately, we don‘t actually ne
Page 75 and 76: If your pages were designed to get
Page 77 and 78: So the sensible thing for any webma
Page 79 and 80: and in this instance, it refers to
Page 81 and 82: An effect akin to ‗domain authori
Page 83 and 84: A 10-year-old site that‘s continu
Page 85 and 86: Ranking Factors Google has HUNDREDS
Page 87 and 88: ultimately trusts the DOMAIN the pa
Page 89 and 90: Try and get links within page text
Page 91 and 92: Original content is king and will a
Page 93 and 94: hidden technique, but as you can se
Page 95 and 96: I only use emphasis if it‘s natur
Page 97 and 98: I write natural page copy where pos
Page 99 and 100: NB: ―Basically you want to create
Page 101 and 102: Do You Need Lots of Text To Rank Pa
Page 103 and 104: Page Title Element What Is The Best
Page 105 and 106: page with thin content. Google care
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you repeated the keyword four times
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Google looks at the description but
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NOFOLLOW - prevents Googlebot from
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Alt Tags & ALT Text NOTE: Alt Tags
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pointing a large version of the sam
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2. www.hobo-web.co.uk/websites-clea
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How Google Treats Subdomains: “We
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Check how your site renders to Goog
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Google doesn‘t care if your page
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If you don‘t HAVE site links, hav
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NB: ―Link to your important pages
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Webmasters are confused about ‗pe
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At any rate - I don‘t need to kno
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301 Redirects Are POWERFUL & WHITE
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NB: ―Anytime you do a bigger chan
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ensure redirects you employ designe
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In 2018 - this is a MUST HAVE best
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Do I Need A Google XML Sitemap For
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If you are a business in the UK - y
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A simple and elegant PHP copyright
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Business hours are 09.00 a.m. to 17
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KISS does not mean boring web pages
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John specifically said 2 seconds di
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Google is fooled and manipulated ju
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2. AVOID: ―Allowing URLs created
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49. AVOID: ―Using text that is of
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Spamming Google is often counter-pr
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Do you have too many low-quality ba
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index those pages and then you want
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expert theythey‘re not scientist
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Good text, simple navigation struct
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sometimes that‘s ranking better s
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of using Google+ to confirm this to
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Rank Google Guideline or Support Do
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Rank Google Guideline or Support Do
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party service. Visit third party si
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SEO Best eBook 2018 By Shahid Mahmum

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