SEO Best eBook 2018 By Shahid Mahmum

More documents

Recommendations

Info

SERVE those visitors – the visitor should land on your destination page and not be deviated from the PURPOSE of the page – and that was informational, in this example – to educate. SO – educate first – beg for social shares on those articles – and leave the conversion on Merit and slightly more subtle influences rather than massive banners or whatever that annoy users). We KNOW ads (OR DISTRACTING CALL TO ACTIONS) convert well at the top of articles – but Google says it is sometimes a bad user experience. You run the risk of Google screwing with your rankings as you optimise for conversion so be careful and keep everything simple and obvious. Would you expect to see this article in a printed magazine, encyclopedia or book? (Is this a HIGH-QUALITY article?)… no? then expect ranking problems. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? (Is this a LOW or MEDIUM QUALITY ARTICLE? LOW WORD COUNTS ACROSS PAGES?) Are the pages produced with great care and attention to detail vs. less attention to detail? (Does this page impress?) Would users complain when they see pages from this site? (WILL THIS PAGE MAKE GOOGLE LOOK STUPID IF IT RANKS TOP?) All that sits quite nicely with the information you can read in the Google Search Quality Evaluator Guidelines. If you fail to meet these standards (even some) your rankings can fluctuate wildly (and often, as Google updates Panda every month we are told and often can spot rolling in). It all probably correlates quite nicely too, with the type of sites you don‘t want links from. NB: ―I think there is probably a misunderstanding that there‘s this one site-wide number that Google keeps for all websites and that‘s not the case. We look at lots of different factors and there’s not just this one site-wide quality score that we look at. So we try to look at a variety of different signals that come together, some of them are per page, some of them are more per site, but it‘s not the case where there‘s one number and it comes from these five pages on your website.‖ , Google Google is raising the quality bar, and forcing optimisers and content creators to spend HOURS, DAYS or WEEKS longer on websites if they ‗expect‘ to rank HIGH in natural results.
If someone is putting the hours into rank their site through legitimate efforts – Google will want to reward that – because it keeps the barrier to entry HIGH for most other competitors. Critics will say the higher the barrier to entry is to rank high in Google natural listings the more attractive Google Adwords begins to look to those other businesses. Google says a quality rater does not affect your site, but if your site gets multiple LOW- QUALITY notices from manual reviewers – that stuff is coming back to get you later, surely. Identifying Which Pages On Your Own Site Hurt Or Help Your Rankings Separating the wheat from the chaff. Being ‗indexed‘ is important. If a page isn‘t indexed, the page can‘t be returned by Google in Search Engine Results Pages. While getting as many pages indexed in Google was historically a priority for an SEO, Google is now rating the quality of pages on your site and the type of pages it is indexing. So bulk indexation is no guarantee of success – in fact, it‘s a risk in 2018 to index all URLs on your site, especially if you have a large, sprawling site. If you have a lot of low-quality pages (URLs) indexed on your site compared to highquality pages (URLs)… Google has told us it is marking certain sites down for that. Some URLs are just not welcome to be indexed as part of your website content anymore. Do I need to know which pages are indexed? No. Knowing is useful, of course, but largely unnecessary. Indexation is never a guarantee of traffic. Some SEO would tend to scrape Google to get indexation data on a website. I‘ve never bothered with that. Most sites I work with have XML sitemap files, so an obvious place to start to look at such issues is Google Search Console. Google will tell you how many pages you have submitted in a sitemap, and how many pages are indexed. It will not tell you which pages are indexed, but if there is a LARGE discrepancy between SUBMITTED and INDEXED, it‘s very much worth digging deeper.
Page 1 and 2:
Full Of SEO For Expert & Beginners
Page 3 and 4:
Technical Technical SEO deals with
Page 5 and 6:
xx. Supplementary Content (SC) on a
Page 7 and 8:
lxxxvi. Duplicate Content SEO Best
Page 9 and 10:
Link to related content on your sit
Page 11 and 12:
The „Rules.‟ Google insists web
Page 13 and 14:
NB: ―Google is ―the biggest kin
Page 15 and 16: These are user experience issues Go
Page 17 and 18: NB: ―high quality content is some
Page 19 and 20: Google is on record as saying the e
Page 21 and 22: Low-quality or distracting SC (supp
Page 23 and 24: What is the PURPOSE of your page? I
Page 25 and 26: If A Page Exists Only To Make Money
Page 27 and 28: At the time, I didn‘t immediately
Page 29 and 30: we‘d know dental bridges is somet
Page 31 and 32: I think if you focus on like a clea
Page 33 and 34: What Is E.A.T.? Google aims to rank
Page 35 and 36: An example of “supplementary” c
Page 37 and 38: 10. Sometimes, the MC of a landing
Page 39 and 40: Pop-ups suck, everybody seems to ag
Page 41 and 42: Google states: ―The Ad Experience
Page 43 and 44: NB: ―once you‘ve fixed the issu
Page 45 and 46: Use your judgment when evaluating p
Page 47 and 48: Pages that provide a poor user expe
Page 49 and 50: Such pages should be rated Lowest,
Page 51 and 52: Google, in many instances, would ra
Page 53 and 54: NB: ―Note: Some Webmasters have r
Page 55 and 56: include YELP and Amazon. Often - us
Page 57 and 58: Big sites v small sites? Sites with
Page 59 and 60: Highly satisfying website contact i
Page 61 and 62: 4. Poor page design 5. Malicious ha
Page 63 and 64: These ‗quality updates‘ are ver
Page 65: Does the article provide original c
Page 69 and 70: Identifying which pages receive no
Page 71 and 72: REMEMBER - DEAD PAGES are only one
Page 73 and 74: Fortunately, we don‘t actually ne
Page 75 and 76: If your pages were designed to get
Page 77 and 78: So the sensible thing for any webma
Page 79 and 80: and in this instance, it refers to
Page 81 and 82: An effect akin to ‗domain authori
Page 83 and 84: A 10-year-old site that‘s continu
Page 85 and 86: Ranking Factors Google has HUNDREDS
Page 87 and 88: ultimately trusts the DOMAIN the pa
Page 89 and 90: Try and get links within page text
Page 91 and 92: Original content is king and will a
Page 93 and 94: hidden technique, but as you can se
Page 95 and 96: I only use emphasis if it‘s natur
Page 97 and 98: I write natural page copy where pos
Page 99 and 100: NB: ―Basically you want to create
Page 101 and 102: Do You Need Lots of Text To Rank Pa
Page 103 and 104: Page Title Element What Is The Best
Page 105 and 106: page with thin content. Google care
Page 107 and 108: you repeated the keyword four times
Page 109 and 110: Google looks at the description but
Page 111 and 112: NOFOLLOW - prevents Googlebot from
Page 113 and 114: Alt Tags & ALT Text NOTE: Alt Tags
Page 115 and 116: pointing a large version of the sam
Page 117 and 118:
2. www.hobo-web.co.uk/websites-clea
Page 119 and 120:
How Google Treats Subdomains: “We
Page 121 and 122:
Check how your site renders to Goog
Page 123 and 124:
Google doesn‘t care if your page
Page 125 and 126:
If you don‘t HAVE site links, hav
Page 127 and 128:
NB: ―Link to your important pages
Page 129 and 130:
Webmasters are confused about ‗pe
Page 131 and 132:
At any rate - I don‘t need to kno
Page 133 and 134:
301 Redirects Are POWERFUL & WHITE
Page 135 and 136:
NB: ―Anytime you do a bigger chan
Page 137 and 138:
ensure redirects you employ designe
Page 139 and 140:
In 2018 - this is a MUST HAVE best
Page 141 and 142:
Do I Need A Google XML Sitemap For
Page 143 and 144:
If you are a business in the UK - y
Page 145 and 146:
A simple and elegant PHP copyright
Page 147 and 148:
Business hours are 09.00 a.m. to 17
Page 149 and 150:
KISS does not mean boring web pages
Page 151 and 152:
John specifically said 2 seconds di
Page 153 and 154:
Google is fooled and manipulated ju
Page 155 and 156:
2. AVOID: ―Allowing URLs created
Page 157 and 158:
49. AVOID: ―Using text that is of
Page 159 and 160:
Spamming Google is often counter-pr
Page 161 and 162:
Do you have too many low-quality ba
Page 163 and 164:
index those pages and then you want
Page 165 and 166:
expert theythey‘re not scientist
Page 167 and 168:
Good text, simple navigation struct
Page 169 and 170:
sometimes that‘s ranking better s
Page 171 and 172:
of using Google+ to confirm this to
Page 173 and 174:
Rank Google Guideline or Support Do
Page 175 and 176:
Rank Google Guideline or Support Do
Page 177:
party service. Visit third party si
show all

SEO Best eBook 2018 By Shahid Mahmum

Create successful ePaper yourself

Delete template?

Save as template?