SEO Best eBook 2018 By Shahid Mahmum

18. I prefer mixed case page titles as I find them more scan-able than titles with ALL CAPS or
all lowercase.
19. Historically the more domain trust, authority or relevance about a topic your SITE has on
Google, the easier it is for a new page to rank for something. So bear that in mind. There is
only so much you can do with your page titles – your websites rankings in Google are a
LOT more to do with OFFSITE factors than ONSITE ones – negative and positive.
20. Click satisfaction (whatever that is) is something that is likely measured by Google when
ranking pages (Bing say they use it too), so it is really worth considering whether you are
best optimising your page titles for user click-through satisfaction or optimising for more
search engine rankings (the latter being risky in 2018).
21. I would think keyword stuffing your page titles could be one area that Google could look at.
22. Remember….think ‗keyword phrase‗ rather than ‗keyword‗, ‗keyword‗ ,‘keyword‗ . Use
your page title text to target a less competitive long tail search term, especially if you are up
against stiff competition.
23. Google will select the best title it wants for your search snippet – and it will take that
information from multiple sources, NOT just your page title element. A small title is often
appended with more information about the domain. Sometimes, if Google is confident in the
BRAND name, it will replace it with that (often adding it to the beginning of your title with
a colon, or sometimes appending the end of your snippet title with the actual domain address
the page belongs to).
24. Beware of repeating keywords unnecessarily, keyword stuffing or using boilerplate text to
create your titles. Any duplication that is perceived by Googlebot as manipulation is easily
down-ranked by algorithms.
25. If your content suits it (e.g. you have evergreen content on your site), I find success adding
the year to some titles help boost searches at the turn of the year. You need to be on top of
this strategy year to year though, or you risk making your content OUTDATED (the
opposite of what you want).
A Note About Title Tags;
When you write a page title, you have a chance right at the beginning of the page to tell
Google (and other search engines) if this is a spam site or a quality site – such as – have